In this day and age, no brand can survive without a social media marketing strategy. Coming up with valuable content for every platform you have an account for can make or break your advertising goals.

The social media marketing playing field is home to fast-changing and emerging trends. As a brand, it’s crucial that you stay on top of all these trends in order to stand out from the competition.

Learning how to use each social media channel to your advantage can make all the difference in your ad and content campaigns.

Fortunately, you no longer have to scour the internet to learn how to do just that. Below is a comprehensive guide that will teach you how to write perfect content for some of the most popular platforms out there.

Ready? The road to marketing success begins here.

Facebook

If there’s one thing you need to know about Facebook users, it’s that they are what experts call skim readers. Skim readers have extremely short attention spans, which means you have roughly eight seconds to grab their attention and deliver your marketing message.

Given how short this opening is, it’s important that you keep your posts noteworthy but succinct.

What to Post

Facebook allows you to post almost anything, like links, photos, videos, and text updates. According to a study run by Socialbakers, videos are the most consumed content on Facebook, while text come in second and valuable links come in third.

Image credit: Socialbakers

If you want to grow a highly engaged following on Facebook, you have to take the most popular type of content and pair it with an attention-grabbing caption.

When writing the perfect caption for anything you’ll publish on Facebook, pay special attention to the first four words because they’ll serve as your hook.

Nike’s Facebook page has several well-produced videos that are less than a minute long. Most of their videos are pretty short but come with powerful captions that reel people in.

Nike #Breaking2: 2:00:25

Eliud Kipchoge – 2:00:25The barrier just got that much closer. #Breaking2 #JustDoIt

Posted by Nike on Saturday, May 6, 2017

Their caption for this video was simple:

“Eliud Kipchoge – 2:00:25

The barrier just got that much closer. #Breaking2 #JustDoIt

Instead of exhausting all your marketing energy on pushing your product, focus on creating content of value to your target audience, and keep your captions short and sweet.

How to Post

There’s really no end-all-be-all publishing time for Facebook or any social networking site. You can, however, determine when your target users are most active using tools like Facebook Karma, Facebook Analytics, or Simply Measured.

These web-based tools can help you gain a more in-depth understanding of your target users, their browsing behavior, and the type of content they like.

Twitter

More than an avenue for your 140-character musings, Twitter has proven to be one of the most powerful marketing avenues out there for small businesses. With over 6,000 tweets being sent out every minute, vying for attention can be a challenge.

In order to get the attention of the users you want to attract, you need to craft the perfect tweet at just the perfect hour.

What to Post

According to the renowned marketer Neil Patel, images trump videos as the most shared content on Twitter by 361%. This is largely due to the fact that images take up a huge chunk of space on someone’s feed and deliver a strong message without requiring a click-through.

Image credit: Quicksprout

If you want your posts to travel far, pair your catchy tweet with an equally catchy image to stop users in their Twitter tracks. It’s also a good idea to tweet a few conversation starters here and there to grow a more engaged audience.

How to Post

Buffer’s CEO Joel Gascoigne swears by creating a sharing ratio to keep his Twitter feed varied and robust.

His current sharing ratio is 4:1. That means four “staple posts,” containing links to helpful articles and other related literature, to every one post of other kinds, such as images and plain-text tweets.

You can recreate his success by posting varied yet valuable updates topped by a respectable amount of high-quality Likes and Retweets from a reputable provider. This should help you achieve your marketing goals a lot faster and more cost-effectively.

LinkedIn

LinkedIn has become the third-most rapidly rising social networking channel out there. More and more brand execs and business owners are using this platform to network with high-value connections within their respective industries.

Consistently posting relevant blogs, news articles, and status updates will help you establish a presence among your most important industry connections.

What to Post

According to the staff of LinkedIn themselves, a majority of their users are interested in seeing more industry insights from the people they follow.

This is one of the few platforms out there that is receptive to news about your company, services, and products – so take advantage of it.

Whenever posting updates on LinkedIn, keep in mind that having a signature tone is important. You have to find a voice that’s credible-sounding yet shows just the right amount of personality.

How to Post

When posting on LinkedIn, remember that most of the people on there are busy professionals who might not have a lot of time on their hands. Pay special attention to your headline and make sure you publish content that is worth their time.

Add eye-catching images to accompany your updates to increase your chances of gaining more attention.

Louis M. Profeta is an Indiana-based ER doctor who became an overnight LinkedIn influencer after publishing a heart-wrenching article entitled “I Know You Love Me – Now Let Me Die”.

Image credit: Getty Images

His painfully honest article has a headline that can grab anyone’s attention, whether they’re in the medical field or not. This shows us that a well-written piece that triggers conversations will travel far on a platform like LinkedIn.

Pinterest

Business owners who want to drive traffic to their website or sales page can benefit from creating a carefully-curated Pinterest account.

Image credit: The American Genius

Considered to be one of the biggest website drivers on the internet, Pinterest can help you connect with your target audience and appreciably increase sales – given you post well-thought out content that is of great value to consumers.

What to Post

Despite being a highly-visual driven platform, the chart below from The American Genius tells us that articles are actually the most popular type of content on Pinterest, aside from regular posts.

Image credit: The American Genius

If you want to broaden your marketing reach on Pinterest, you have to publish articles that are relevant and useful enough to your target audience that they’d want to save them for later reference.

Shifting your strategy and incorporating articles that help them better their lives and increase their productivity may help you gain the traction you’ve been coveting.  

Keep in mind that Pinterest is designed to be a digital mood board, so you have to pay close attention to the visual elements of your posts just as you would your written content.

Martha Stewart Living has a vast collection of boards but all of them are properly curated and well-organized so visitors can easily find what they need without being overwhelmed.

How to Post

Being as consistent as you can on Pinterest will help make your posts more visible to more users. Combining your insightful articles with an eye-catching pin image and a consistent voice should help you garner traction from Pinterest users.

Canva is a lightweight visual editing and graphic design tool that allows you to create custom images for your blog posts. They have tons of templates you can use to create custom pin images for your articles. Get to know it, and your pins should get better straightaway.

Buying a good amount of Pinterest Followers can also help you establish a more credible persona on the platform, which helps you attract even more authentic followers. When people see how popular you are, they’ll definitely come over to check you out.

If you’re really serious about building a presence on  Pinterest, install the app on your phone so you can engage with your followers and post fresh pins on the go.

Don’t be Afraid to Experiment

It’s almost impossible to nail down the perfect content strategy for social media marketing on your first try. It takes a bit of experimenting in order for you to gain enough insight to determine the perfect tone and pitch for your audience.

Take the early stages as a learning opportunity to figure out as much as you can about your ideal followers and even your competitors.

Make use of analytics tools in order to determine which parts of your campaign are working, and if you find something that doesn’t seem to work, don’t be afraid to regroup.

In the competitive game of social media marketing it pays to be original and consistent so don’t be afraid to put fresh ideas out there – consistently. Buy yourself a good running start by purchasing high-quality social signals from a provider you can trust to strengthen your social proof and appeal to the internet masses.

Once you’ve gotten the hang of things, posting on various social media channels will get much easier and a lot more rewarding – trust us!

One of the most powerful psychological tactics that you can use in your marketing is a phenomenon called social proof. It’s the one thing that can either make or break you, projecting your brand as either desirable or undesirable to consumers.

It comes in several forms and we encounter it in our daily lives more often than you might think we do. Sometimes you’ll recognize it immediately, while other times it may slap you in the face and you still won’t know that you’re actually looking at social proof in action.

What is Social Proof?

“The tendency to see an action as more appropriate when others are doing it” is how Robert Cialdini described social proof in his book, Influence: The Psychology of Persuasion.

Social proof happens when we follow what others are doing, especially when we’re faced with decisions we either don’t want or don’t have time to make.

So, say you’re deciding between two restaurants you don’t know much about, one with a long line and one without a line. Even though you may choose the restaurant without a line on a busy day when you don’t want to wait, you still believe the one with the long line is probably the better eatery, and you’ll no doubt wish you could get in there.

Image credit: DailyMail

As you probably already know, perception is everything in marketing. In social media, the person with the higher number of Followers, Likes, Views and Comments is often perceived to be the most influential and credible.

Paired with a brilliant organic marketing strategy, buying Followers and other social signals could kickstart your influence and credibility in your social media channels. Followers though, are not the only kind of social proof.

Kinds of Social Proof

There are 5 sources of social proof as identified by expert marketers, and they are:

  • Expert
  • Celebrity
  • User
  • The Crowd
  • Your Friends

To illustrate further how you can use these five types of social proof, we’ve put together examples that you can use in your marketing campaigns.

Customer User Reviews

If you can convince potential customers that there are many people out there who already like and avail themselves of your products or services, then you’re halfway through getting them to purchase your products. You can do this through consumer reviews.

What previous customers have to say about your products and services will affect the credibility of your reviews. Research shows that a 100% positive review is not always better than one with some negative feedback. Apparently, 68% of people believe reviews more when there are both good and bad scores, and 95% suspect reviews to be fakes when they don’t see any bad ones.

This makes sense, because everything winds up with a bad review now and then – it’s natural. If all the reviews for a company, like the one below for example, were good ones, wouldn’t you think they were fabricated?

Image credit: Homepolish on Yelp

Reviews are also especially powerful when they are given by friends. A survey conducted by Nielsen proved that recommendations from people we know and trust are still the most credible form of advertising today.

Testimonials

Testimonials are those reviews that are usually found on your website, written by your clients, chosen by you, and including the best of your best feedback.

They are more credible when they come with pictures, as research shows that pictures increase the trust of consumers in testimonials. In other words, consumers still suspect testimonials on your page to be fake and fabricated, unless the people recommending your services appear very real.

Image credit: iMOBDEV

Awards and Badges

Awards establish your competence and give credence to the claims you market to your audience. They are strongest when they come from a prestigious or well-known organization.

An experiment on badges displayed prominently on a website, belonging to the company Bag Servant, suggests that establishing credibility with a trust badge increases conversion rates by 72.05%.

Increase yours too by displaying badges on your site. If there is no official badge logo, you can display your awards the way this personal trainer did.

Image credit: MikeZRobinson

Social Media Buttons

Remember, social proof can either hurt or help your business. When it comes to how many Followers you have, keeping your low following to yourself is better than sharing it with the world. This applies to social media buttons as well.

It’s nice to add social media buttons on your page so readers can easily find you on other platforms, but when there are no numbers to show or you have very few Shares or Followers, it’s better to go with social media buttons that don’t have a Shares or Followers counter.

Image credit: creativepro

Follower Count

A high number of Followers will attract even more Followers. It’s the best form of social proof on social media for increasing your audience and expanding your reach. Unfortunately, if you have a low Follower count, there is no way you can hide it on your social media page.

What you can do to remedy this and improve your presence online is to buy Followers of various kinds from trusted, reputable companies. Your bought Followers will encourage real people to Follow you, and will thus increase your organic Followers. The end goal is to have more organic Followers and not to simply have an impressive number to show on your page, although that doesn’t hurt either.

Remember to do your research before buying Followers, and never buy low-quality Followers that will jeopardize your online reputation.

“As Seen on TV”

Image credit: Pattys-Cakes

If you’ve ever been featured on TV or covered by other media like websites, Internet radio shows, podcasts, or anything else, you can improve your credibility by displaying a picture or logo of the media outlet on your website.

“Best Seller”

Labeling a product as a “best seller” instantly increases its desirability factor. The Bandwagon Effect, a powerful facet of social proof, is at play here.

When a large number of people obviously find the product nice enough to buy, other people tend to get on board, whether or not they initially believed in the product’s claims.

Image credit: Tesco

“Our Graduates”

Schools looking to attract more students display pictures of their famous alumni, implying that anyone who decides to enroll in their school has a good chance of becoming popular as well.

If you are a small school hoping to grow your enrollees, you can show your school’s successful alumni or graduates of an educational approach you use in your school. Perhaps you use a Montessori method of teaching – you could then advertise popular graduates of Montessori.

Image credit: myips

Purchase Counter

Seeing the number of people who have bought your products or availed themselves of your services is akin to seeing long lines of customers waiting to be served or seated in a restaurant. It conveys the message that what you have to offer is good.

Displaying the number of people who bought your products is a great show of social proof – the more the better, of course.

Image credit: Groupon

Endorsements and Recommendations

Another compelling facet of social proof that you can use is the approval of your brand by an industry leader, influencer, or celebrity.

An endorsement and recommendation from a person viewed as an authority is highly effective, particularly if it’s unpaid.

As a brand, you can also work on building your online authority by growing your Followers. Perfect your growth campaigns by utilizing organic strategies and then buying social proof to augment them.

Buy Followers and other social signals that will help build your social proof and your online authority, faster and more effectively than usual.

Social Proof Your Business!

Simply put, social proof is the driving force that makes people follow what others are doing. It can work for you or against you, but when done properly, social proof may just prove to be enough to propel a successful business.

Leverage social proof in your business today, and use these tactics to establish a strong online and offline reputation that converts into sales and money in your pocket.

Reaching viral success today has become a realistic possibility for every brand and business out there thanks to the rise of social media marketing.

According to a study performed by Texas Tech State University, social media marketing also helps brands gain massive attention while encouraging brand loyalty among customers. And if you’re lucky enough to reach viral success, those benefits are sure to be magnified. Aside from the attention, you’re also bound to receive a great boost in engagement from users around the world.

Going viral in this digital day and age sometimes seems all too easy, but you want to make sure to gain that attention for all the right reasons. Find out how you can achieve viral success on social media (the kind that’s good for your business) by reading our comprehensive guide below.

Stay on Top of Pop Culture

Keeping up with pop culture allows you to remain relevant as a brand in the eyes of your social media followers. This gives the impression that you are speaking their language and care about the things they care aboutmaking your brand appear relevant and relatable.

Pepsi celebrated the anniversary of the iconic film ‘Back to the Future’ with limited edition bottles that gained massive attention. Back on October 21, 2015, the internet was ablaze with brands who tried to leverage the film’s anniversary for their marketing success.

Image credit: Social Media Week

After the campaign snowballed on Twitter, the company received an overwhelming demand for their limited edition bottle. So overwhelming that Pepsi had to give everyone a second chance at picking up their own ‘Back to the Future’ bottle again in November.

What made Pepsi’s campaign so successful was its simplicity. Through a simple design and a solid social media marketing strategy, they were able to hit all the right spots that made fans feel nostalgic.

Familiarize Yourself With the Wheel of Emotion

There’s no stronger way to convey a brand message than by appealing to the emotions of your audience. According to Dr. Robert Plutchik, our feelings guide our behavior, including our shopping habits. When used in marketing, the wheel of emotion can help you influence your target market’s buying behavior.

Image credit: Buffer Social

Humans are capable of four basic emotions, namely: anger, happiness, fear, and sadness. The wheel of emotion peels back the different layers of each emotion to guide you on how to motivate your followers to buy into what you’re selling.

Here’s a great example. Back in 2013, Chipotle released an animated short entitled “The Scarecrow.” What started out as a charming view of a quaint little farm soon revealed the harsh reality behind the fast food industry.

Paired with a haunting musical score, the animated short managed to depict the harrowing truth behind additive-filled, mass-produced fast food and inspired viewers to choose a healthier, greener alternative – Chipotle.

If you watch it til’ the end, we’re certain it will stir up some emotions, which helped make this animated short a viral success.

Incentivize Sharing

If you want your ads to reach as many people as possible, launching a sharing campaign should be a good way to do it. A sharing campaign is a marketing technique where you will incentivize users who share your post. The more people share your post, the more likely it will reach virality.

A great example of a successful sharing campaign would be Uber’s “Codes of Sharing.” Essentially, the campaign is a rider referral program wherein existing users are issued unique codes.

Image credit: UBER Newsroom

They can then share their code on social media, and if one of their friends uses the code, both riders earn a free ride.

The news about the codes spread like wildfire on the internet and people began sharing their codes in exchange for a free ride. One guy even earned over $50,000 worth of Uber credits through the code sharing program, which got him eight weeks worth of free rides!

While his account ended up getting flagged (bummer for him) it just goes to show how powerful a sharing campaign can be.

You can start your own sharing wildfire by creating discounts and rewards for your followers when they help you share the word about your brand.

Build Your Social Proof

Almost nothing is more crucial to your marketing success than social proof. In this digital day and age, people rely on social proof to influence their purchasing behavior. If they’re deciding between two brands, they’ll most likely go for the one with a large following and many positive reviews.

A relatively new business might not have enough social proof to impress a consumer. This makes purchasing social signals such as Twitter Followers, YouTube Views, Instagram Likes, and more a viable option to make a good impression.

High-quality social signals from a reputable provider can help you gain credibility at an expedited speed. It also won’t require your full attention, so you can focus on launching your viral campaign while your bought social signals take care of your social proof.

Get Your Timing Right

You can be on top of the trendiest of topics but if you don’t know how to use them with appropriate timing, you won’t be able to maximize their marketing potential.

When a topic is trending, you basically have mere minutes to react to it before it becomes old news, or someone scoops your idea. You have to publish something noteworthy while it’s still the talk of the town, otherwise all your efforts will seem outdated.

Arby’s is a fast food giant who knows how important it is to quickly jump on a trending topic before it’s too late. They were quick to react to Pharrell William’s iconic Happy hat which he wore to the Grammys.

Their quick wit paid off as Twitter users set the retweet button ablaze. If you really want to take advantage of pop culture and the trendiest of trends, do as Arby’s did and be quick about it.

Get Visual With It

Aside from being emotional beings, humans are also highly visual creatures. This means they easily gravitate towards posts that are accompanied by images.

According to a study done by BuzzSumo for OkDork, users are more inclined to share posts that are accompanied by at least one image.

Image credit: OkDork

If you want to hack virality, you have to make sure you use imagery to make a post more memorable and shareable to your audience. Images make it a lot easier for people to understand what they’re reading and are far easier to digest compared to plain-text posts.

Increase your chances of gaining massive popularity by sprinkling unique, eye-catching images throughout all your posts.

Get Influencers In on It

Social media influencers are some of the most powerful voices on the internet today. Influencers have the ability to motivate a buying frenzy among consumers, which is why brands are always aggressively chasing them down for collaborations.

If you want to reach out to more people, consider working with an influencer in your niche. They can foster immense awareness about your products or services through their posts and recommendations.

Ingrid Nilsen is a beauty and lifestyle influencer who has over 1.7 million followers on Instagram. For the post shown above, this powerhouse influencer collaborated with Fresh Beauty to celebrate the brand’s 25-year anniversary.

Through her eye-catching post, she was able to round up over 80,000 likes and amassed a tremendous number of comments from beauty lovers everywhere. This helped Fresh Beauty introduce their classic services to a whole new crowd.

Working with influencers isn’t as hard as most people think. All it takes is specific targeting and a winning pitch to help you reach viral success.

Find out who the influencers are in your field and reach out to them. They might be the tipping point to your brand’s success.

Virality Requires Hard Work

While virality has the ability to ring in instant success, building an effective campaign takes hard work and dedication. If a random post goes viral, it’s hard to capitalize on it if you’re not prepared.

By learning as much as you can about the most effective strategies from the biggest and brightest brands on social media, you’ll be able to develop your own strategy that is scaled to your goals.

Your credibility is a large factor to your viral success, so be sure to invest in building a more credible reputation in the most efficient and effective way possible. Purchasing high-quality social signals from a reputable provider will help you up your authority and improve your reputation in as little time as possible.

Take bits and pieces from some of the most effective viral campaigns discussed here today and get experimental with your marketing efforts to increase your chances of going viral.

Just be sure to go viral for all the right reasons – remember, getting massive renown for the wrong thing can take a permanent toll on your reputation.

Goodluck!

It’s been reported that over 74% of Twitter users have followed a brand or business on Twitter with the intentions of seeking customer support and receiving product updates. This makes Twitter the best platform to connect with existing and potential customers alike.

Knowing who you want to reach can help you develop a more precise Twitter marketing strategy that can deliver high-quality results. Your target market, the group of people most likely to buy your product, is out there on Twitter and all you have to do is find them.

To help you make better and more efficient use of your marketing resources, we’ve listed some of the best tips to help you reach your target market on Twitter.

Are you ready to refocus your marketing efforts on the right Twitter users? Let’s go!

1. Create a Strong Profile

In order to attract all the right people, you have to have an impressive-looking profile. You want your profile to exude credibility, so it must contain ample information about your brand to serve as a reference to those who might look you up.

More than just for networking, Twitter is a great social media platform for brands who want to provide prompt customer support.

Warby Parker is one of the fast-rising e-Commerce sites in the United States that’s changing the way people get their prescription eyewear. Aside from their unique delivery of services, they are also known for providing quick and dependable customer support.

If you want to impress all the right people, you have to provide them with credible, dependable and prompt customer support while exuding strong social proof through a well-thought-out profile.

If you’re fairly new to Twitter, you’d know that amassing an impressive following can be a long and arduous process. Did you know that purchasing high-quality followers from a trusted provider can help? This will help you establish a more trustworthy impression without having to go to extreme lengths exhausting all of your marketing energy and resources.

2. Target Keywords in Twitter Bios

A good Twitter bio is filled to the brim with highly-targeted keywords that describe a user and his/her interests.

This makes it a lot easier for you to find your tribe – or your target market, at least. There are a number of online tools that allow you to target Twitter users based on specific keywords such as interests, location, username and even URL.

Twitter Search and FollowerWonk are both free advanced search tools that allow you to target a more specific audience using keywords. SocialBro by Audiense helps you target your audience with more advanced filtering tools and even allows you to collate all of your findings into one organized list.

Targeting your audience using keywords has never been easier thanks to these free online tools.

3. Use Hashtags

Twitter users employ hashtags to partake in trending conversations with fellow users around the world. As a business owner, you can use hashtags to find people who are looking for niche topics that are most relevant to what you offer.

Hashtags are keywords that help you discover and track trending topics in real time. Much like the tips mentioned in the previous section, hashtag research can be done through the use of various online tools.

TrendsMap, RiteTag, and Sprout Social are three of the most popular hashtag search tools out there today.

You can also use high-performing hashtags and incorporate them into your posts to help users find you through this simplified search index.

4. Create a List

Having a separate list for users who fit your buyer persona to a T should help you zero in on all their activities on Twitter. Lists are one of the most useful yet underutilized targeting tools on Twitter that allow you to cut through the noise of an otherwise bustling feed.

Adobe is a known tech brand who has a public list on Twitter that’s dedicated to their brand’s evangelists. This allows Adobe to engage with and put the spotlight on those people who are driving their business forward.

By creating a list for all their brand evangelists, they are able to interact with them on a more consistent and personal basis.

Find out how you can start creating your very own list on Twitter through this step-by-step guide.

5. Find Influencers and Amplifiers

Without a doubt, influencers have the most valuable and powerful voice on social media. Knowing who’s the biggest influencer in your industry should help you track down your target audience more quickly and accurately.

Coca-Cola has a more general target market that allows for maximum flexibility. By teaming up with TV personality Ryan Seacrest, they were able to magnify their marketing campaign and reach out to Ryan’s fans.

Influencers who serve a specific niche should serve to introduce you to Twitter users who are after what you’re selling. Browsing through the right influencer’s list of followers should be one of the best ways for you to find your targeted audience.

6. Pay Attention to Your Existing Followers

Your existing followers can introduce you to like-minded Twitter users who are more likely to be interested in your services or products.

Your loyal followers and repeat patrons are among the best brand ambassadors you can ever come across. If you want to find people who are just like them, taking a good look at their list of followers should be worth your while.

Having a common connection should make it a lot easier for you to convince newly discovered users to check out your page. If they’re interested in the same things your original followers are interested in, they’ll most likely check you out and even follow you.

BONUS TIP: Monitor and Interact

Having a highly-targeted following on Twitter is nothing if you don’t put that audience to good use. Now that you are on their radar, you must work twice as hard to keep them engaged, informed and entertained.

Make good use of the data you have at your disposal and use it in order to learn as much as you can about your target market. With all the information you have on hand, you can easily develop an effective Twitter marketing strategy that is specially designed for the users you want to reach out to.

Image credit: PostPlanner

Someecards is a renowned humor site who knows their audience and gives them exactly what they want. While there’s no denying that there are pretty brilliant and hilarious minds behind their official account, they are also quite diligent about monitoring their followers in order to find how to tickle their fancy.

Monitoring can help you find out what your followers want, and interacting with them can help you stay on their radar for as long as possible.

Make your followers feel like they’re being seen and heard by putting them in the spotlight from time to time. Getting a retweet or a reply from a brand they adore should be enough to keep them loyal – to your company.

Target Users More Regularly and Conscientiously

If you want to stay relevant on a fast-changing platform like Twitter, you should make audience targeting a consistently recurring effort.

Find out as much as you can about the kind of followers you want to attract. This will help you come up with a more relevant and effective Twitter marketing strategy.

Building a stronger social proof can help users who fall within your target market find you instead of the other way around, and buying Twitter Followers from a provider you can trust is one of the best ways to do this quickly and easily.

Combine bought followers with the strategies discussed here, and you’ll be way ahead of the pack. Avoid the scams by sticking to our tried and tested providers, who are proven to deliver the best bought social signals on the internet.

Stand out from the Twitter crowd, and focus your efforts on coming up with a winning strategy that will help you attract prospective customers on social media.

Twitter is home to an incredible number of brands and consumers, hosting around 500 million tweets on a daily basis. Brands are all aggressively vying for attention so it’s only natural to see some of them stumble along the way.

Committing a Twitter blunder is a fast way to gain a bad kind of attention from the denizens of the internet. Tweeting the wrong thing in this day and age can be extremely damaging to your reputation both online and offline, potentially hurting sales if people decide to avoid your brand.

Learn from some of the worst tweets we’ve seen on the internet so you can avoid getting the wrong kind of attention from the people of the internet. It may seem obvious not to do the following things, but these tweeters were once just like you…

The road to cringe-ville starts here!

Right Tweet at the Wrong Time for Qantas Airways

When Qantas Airways launched the #QantasLuxury campaign, they aimed to encourage their customers to share about their five-star experiences while aboard one of their aircraft.

Image credit: The Conversation

While their marketing team had good and clear intentions with this campaign, their timing was way off. The #QantasLuxury campaign was launched during a time when their aircraft were grounded due to a labor issue.

What was supposed to be an ingenious marketing tactic geared to show the lux side of their services became a window of opportunity for angry customers who found a platform for their frustration.

Neglecting to align your marketing strategies with current events and operations will result in chaos and may very well cost you the reputation you are working so hard on building.

Accidental Racism from The New England Patriots

Back in 2014, the New England Patriots launched their #1MILLIONPATRIOTS campaign in an attempt to become the first NFL team to reach 1 million followers on Twitter.

After reaching 1 million followers, the New England Patriots thanked their fans and supporters for helping them reach an ambitious milestone. They had an automatic system set up to mention the name of the millionth follower. In the process, they mistakenly mentioned an extremely racist and offensive account and even had his handle plastered on a new England Patriots jersey.

Image credit: Mashable

The tweet has since been deleted and the NFL team issued a public apology for the oversight saying that they failed to double check their filtering system.

Gaining massive amounts of followers through a hashtag campaign can be overwhelming and you are bound to make mistakes along the way. Instead of solely relying on organic growth tactics, try investing in some high-quality Twitter followers from a reputable provider to help you strengthen your social proof.

Strengthening your social proof is one of the most effective and efficient ways to attract more organic followers, without the hassle and chaos a hashtag campaign brings. You’ll need to implement ordinary marketing efforts too, but this is a great way to get the ball rolling.

Real Time Marketing Fail from DiGiorno Pizza

The #WhyIStayed campaign aimed to shine a light on domestic violence while spreading awareness about the struggles that victims face, which can force them to stay in an abusive relationship.

Image credit: @scottfpaul

DiGiorno Pizza saw the trending topic and jumped on the bandwagon without doing sufficient research beforehand. This led to the release of a highly irrelevant and highly insensitive tweet which stirred the crowd the wrong way.

Image credit: AdWeek

Trending topics are a great way to gain marketing mileage on a topic that’s already being talked about but you have to be selective and only partake in conversations that are most relevant to your company. And ones that you understand.

An F-Bomb from Chrysler

Chrysler is a globally-known automotive brand who uses an agency to handle all their social media affairs. This was working perfectly for them until one person forgot to log out of the official Chrysler Twitter account.

Image credit: AdWeek

After issuing an apology, Chrysler disclosed that they have severed their professional ties with the agency responsible for the irresponsible tweet.

When outsourcing your Twitter marketing campaign, make sure everyone on board is familiar with the brand image you are portraying. Set clear guidelines in using your official account and remind your team to be careful when switching accounts to avoid any discrepancies when it comes to the posts being published.

A Major Oversight from American Apparel

American Apparel is a known fashion brand who learned the hard way that sometimes even the most stunning image on the internet might be backed by a disturbing story to tell.

The people in charge of creating custom images for American Apparel unknowingly used an image of Space Shuttle Challenger exploding mid-air. Not good.

Image credit: The PR Room

The post was originally published on their Tumblr account but was later also shared to the company’s official Twitter page.

American Apparel responded to complaints and said that their marketing department is composed of young professionals who had no knowledge of the incident that transpired in 1986. Enraged, Twitter users publicly shamed the company for such grave oversight.

As a brand, you have an obligation to your followers to provide them with high-quality and well-researched content. Don’t resort to cutting corners or people will eventually take notice.

AI Conundrum from Tay and Microsoft

Microsoft, being a tech brand, has always been at the forefront of digital innovation. Just last year, they launched an experiment in machine learning and artificial intelligence which they called Tay. Tay was a Twitter chatbot, and she relied on the interaction she received in order to better her conversational understanding.

While the experiment was definitely groundbreaking, it took trolls only an hour to turn the playful chatbot into a hate-spitting Nazi.

Image credit: @geraldmellor

Too much automation can be a bad thing. While artificial intelligence and automation have greatly advanced throughout the years, there’s no beating human discernment. Tay fell when people realized how she worked and fed her full of hate speech on purpose – don’t let your methods be so obvious if you’re in a similar situation.

Pornographic Response from US Airways

According to a study conducted by Sprout Social, 90% of their respondents have used social media to reach out to a company for assistance. One US Airways customer who goes by the name of Elle on Twitter reached out to the airline to address her frustration about her delayed flight.

Elle managed to get a response from the airline, (which is now a part of American Airlines), but she was very surprised to find that the tweet they replied with came with a very NSFW photo attached.

The person manning the US Airway Twitter account accidentally sent out a pornographic image along with their response. This did nothing to pacify the already-angry customer, as you might imagine, and other Twitter users quickly took notice.

Before allowing anybody to handle your account on your behalf, make sure they completely understand how the platform works and the ramifications of tweeting the wrong thing. In some cases, however, a malicious or careless employee can’t be stopped.

Endorsement Fail by Oprah

Oprah Winfrey is one of the biggest celebrities out there and it’s only natural for brands and companies to chase after her for endorsement deals. A single tweet from Oprah can send any product flying off the shelf in a matter of minutes.

Oprah was approached by Microsoft to endorse their newly released tablet, called Surface. Well, she accepted the endorsement and told the world how much she loved her new Microsoft tablet… using her iPad.

Image credit: Linkdex

A bad judgment call and lack of attention to detail can be a bad thing for a brand or personality. Think about what you’re posting and try to determine what impact it has on the image you portray online. We’re sure that Oprah is still doing just fine after this tweet, but you probably aren’t quite as popular as her.

Racist Tweet from Home Depot

Home Depot published a tweet accompanied by an image of a man in a gorilla costume seated in between two African-American men donned in company uniforms.

Image credit: Daily Mail UK

While the company didn’t say anything racist outright, the implications were clear. After deleting the tweet, Home Depot half-heartedly apologized and deflected the blame on the agency handling their account.

When it comes to tweeting, make sure to stay objective and avoid treading controversial topics – unless that’s what you want to do, and in that case do it intelligently. You owe it to your followers to provide them with unbiased, quality content. The rule of “think before you tweet” applies to even the biggest brands on the internet.

Distasteful Comment from Kenneth Cole

Twitter has been a viable platform for everyone to express themselves regarding the most pressing social issues.

Naturally, these issues become trending topics on Twitter and it seems like brands can’t keep their hands off of them.

Image credit: Huffington Post

Kenneth Cole is global fashion brand who was found guilty of making light of the political uprising that was unfolding in Egypt to promote their spring collection. Many fans and internet users found the tweet distasteful and made their disappointment known by barraging the company with irate tweets.

Never take advantage of a highly sensitive issue for your marketing gain, people will take notice and your reputation will surely take a hit.

Your Mistakes Can Go Viral, Just Like Your Successes

Cutting corners can only get you so far. Put as much thought as you can into every tweet you publish to avoid any discrepancies that could potentially cost you your reputation.

Instead of engaging only in aggressive marketing techniques to gain more followers, invest some of your marketing resources into purchasing high-quality followers from a trusted provider.

Buying high-quality followers can tremendously increase your social proof, which encourages organic growth from real users  – without you having to overly exhaust yourself or your resources. When people see how popular you are, they’ll naturally want to come check you out – a hands-off approach to building your audience.

Don’t even attempt to launch a Twitter marketing campaign without a strategy in place because one wrong move can turn you into a viral sensation – and not the good kind.

According to a study by Expanded Rambling, over 65% of US businesses are already on Twitter. That means a lot of companies are already experiencing the marketing rewards Twitter has to offer.

You can get a lot of use out of Twitter too, from providing customer support to strengthening your branding efforts. Twitter is a versatile and rewarding platform for businesses of all sizes.

We’ve collected some of the most popular brands on Twitter, and described a bit about what makes them great. Learn from them, and you can recreate their success and incorporate their best practices into your own campaign.

Arby’s

Knowing more about your prospective followers can help you come up with tweets that tickle their fancy. Arby’s is a popular fast food chain that knows how to do just that and more.

Instead of putting up posts of food porn after food porn, Arby’s keeps things interesting by coming up with posts that reference pop culture.

In the post shown above, Arby’s made their way into the hearts of anime lovers with their Persona reference. They probably sold some extra fries that day.

Takeaway

If you want to connect to a whole new set of users, you have to have a clear idea of what they like. Stay relevant by keeping up with the latest trends and don’t be afraid to sprinkle a bit of pop culture in some of your posts to stir the crowd.

Starbucks

One brand that has continuously stayed on top of Twitter is Starbucks. These guys know how to captivate their followers with stunning images that evoke a strong emotion.

Aside from their killer content strategy, Starbucks also knows how to expertly handle themselves well under particularly tough Twitter situations.

Just last year, Starbucks was accused of canceling Christmas because many people believed their cups were too plain for the holidays.

A lot of angry coffee drinkers took to Twitter to express their sentiments about the #redcup but Starbucks handled it like a champ. They came up with several photo and video posts that showed just how much holiday spirit each #redcup possesses – if you use your imagination.

Their marketing ingenuity turned a fiasco into an online success.

Takeaway

Prepare for the worst. Make sure to stay on top of customer feedback both good and bad. Do everything you can to provide your customers with a satisfying response.

PlayStation

With over 13.7 million followers, there’s no denying that PlayStation is one of the biggest brands on Twitter.

PlayStation releases a wide variety of content that keeps their large following entertained and engaged. This company really knows how to take advantage of Twitter’s every feature – from the banner image to the pinned post, as well as offering special deals to their Twitter followers.

Takeaway

Make sure to properly optimize every piece of prime Twitter real estate available. This can help you make posts that are more visible to a lot more people.

If you really want to boost a post’s appeal to the general Twitter masses, consider buying social signals such as retweets and likes.

When you buy high-quality social signals from a reputable provider, you are buying yourself the head start you need to turn more heads – without raising red flags! Find reputable providers who deliver social signals that are as real as real can be by checking out our reviews.

Orbitz

If you’ve been on the internet long enough, you’d know that brands like to take on social media feuds from time to time. Of course, these are all conducted in good spirits but it doesn’t make it less entertaining.

Orbitz challenged Priceline, their competitor, to a set of dares that had Twitter fans at the edge of their seats.

Orbitz won by a mile thanks to their fearless humor, creativity and a spokesperson who was willing to do anything for the team – Good job, Walt!

Takeaway

Instead of heavily investing in traditional posts, why not spend some time and energy in coming up with highly entertaining, creative posts? These tweets are much more shareable and appealing, making them more viral by nature.

Arena Flowers

If you’ve ever come across Arena Flowers’ Twitter feed, you’d know that this company is notorious for crafting funny and whimsical tweets.

Their tweets are so sassy and entertaining you’ll forget they’re even associated with a flower shop! Their tweets allow them to make a valuable impression on all their followers who are sick and tired of seeing ads on the internet.

Takeaway

Ads are often perceived as intrusive by internet users and social media platforms are riddled with them. Give your followers a break by coming up with posts that are entertaining and valuable.

Think of other ways to position your services and products – and don’t be afraid to add a bit of sass on every tweet!

Kia UK

Weirdly enough, people of the internet age have a thing for following inanimate objects on Twitter. Kia UK seems to have noticed how this trend picked up and jumped on the bandwagon right away.

Through this effort, Kia UK was able to reach out to more people aside from their existing car loving followers.

Takeaway

When taking advantage of a trend on the internet, be sure to incorporate it in your campaign in the most organic way possible – Twitter users can spot a sell out from a mile away so tread with caution!

Delta Airlines

Delta Airlines is one company that knows how to stay on top of all the complaints they receive from customers while still providing them with a pleasant social media experience.

They also know how to position other aspects of their services, such as their airplanes, in a way that is just as attractive and appealing to everyone.

Takeaway

Learn to look at your products or services from a completely new angle. This allows you to add a fresh new take on your social media posts.

If you want to keep your followers engaged, you have to keep them interested and you can do this by learning to switch things up from time to time.

Oreo

One of Oreo’s most notable feats on Twitter is their ability to quickly jump on trending topics in the most organic way possible.

Back in 2013, Oreo published the tweet shown above in response to the power outage that delayed the Super Bowl. The post was simple but it hit home to a lot of people who were all eyes on the game.

Takeaway

If you want to recreate their success, you have to be on top of the hottest topics on the internet. Do this by keeping an eye on the trending hashtags and current events.

Incorporate them organically into your posts and pair them with humorously witty copy that will surely have everyone clicking in no time.

McDonald’s

Another big brand that’s making even bigger waves on Twitter is McDonald’s. The marketing team that manages the company’s Twitter account are masters of crafting winning hashtags that go the marketing mile.

They managed to create a highly engaging post that has gotten everyone’s attention just in time for April Fools’ Day. It’s apparent that the #MicroMac video definitely had everyone macro-laughing.

Takeaway

Don’t be afraid to take advantage of both national and international days of celebration – whether they are official or not. This is a great way to stay relevant to a larger group of people both within and outside your target market.

Etsy

Etsy is a platform that thrives on customer-uploaded content. If you give their feed a quick browse, you’ll see that this company knows how to curate content from users.

Through retweets, they are able to provide their prospects with a clear overview of their customers’ typical experiences – which are pretty much always positive.

Takeaway

Giving credit where it’s due travels far on social media. Retweeting can help you establish a more approachable brand persona while attracting prospects by giving them an overview of the customer experience they can receive from your company.

Keep Up and Don’t Act Like a Brand

Some of the biggest brands who are making a difference on Twitter often don’t act like big brands at all. They take the time to get to know their prospects – what they like, what their problems are, and what makes them laugh – in order to come up with posts that resonate.

Focus your resources on building a more accurate and comprehensive buyer persona. This should help you identify pitch angles are relevant to the people you want to attract.

Don’t forget, purchasing likes, followers, and other social signals can help you establish a more influential status on Twitter much more quickly than you think. As long as you go with a reputable provider, you can rest assured that you are getting social signals that will look authentic.

Combining your newly bought social signals with highly engaging and relevant posts will surely help you attract the right kind of followers, who will then help you achieve your marketing goals.

Purchasing Twitter followers and other social signals gets a bad rap due to the massive amount of low-quality providers out there who offer less-than-perfect services.

The truth is, purchasing Twitter followers is actually an efficient way to strengthen one’s social proof without spending a ton of time and energy on marketing – you just have to play your cards right and do your research.

There is an assumption that purchasing followers can actually get you banned on Twitter. While this is a possibility, the chances are very unlikely if you choose your provider carefully.

We’ve performed hundreds of tests with providers of Twitter Followers, and our accounts have never been suspended for it.

Getting yourself banned is something you want to avoid at all costs, but you typically have to do some pretty grave things before Twitter axes you from the platform. You can buy Twitter followers to improve your reputation, without worrying about being banned – keep reading to learn how!

The Risks of Low-Quality Bought Followers

When it comes to bought followers or any other type of bought social signal, the real danger lies in cheap, low-quality followers bought from less-than-reputable providers.

Their main effect is hurting your credibility, but these dummy accounts are also notorious for sending out spammy links that puts people in your network at risk as far as digital security is concerned. At the very least, they can annoy your real followers and make them think twice about following you.

You don’t want followers like this hanging around your account – they just don’t look right at all, and it’s obvious that they aren’t there for a good reason.

While there is no denying that there are a lot of bad providers out there, there are also quite a few good ones that can actually help take your social media presence to a whole new level.

The key to a successful marketing campaign powered by bought followers is finding the right company who can deliver the services you want. Everyone says they deliver high-quality followers, of course, but it’s not always true.

It’s hard to get yourself banned on Twitter, you have to do something pretty bad in order to get booted out of the platform. Buying fake followers can, at most, only get your account suspended.

Never sign up with a Twitter Follower provider who will ask you for your password. By providing them with your Twitter handle and password, you are giving them full access to your account. This means they can do whatever they want with it – and you will be accountable for their actions via your account.

You never need to give away your password to buy high-quality Twitter followers. You’ll only need to provide your Twitter handle.

What Can Get you Banned on Twitter?

The Twitter Rules state the different activities that could get you suspended and potentially banned from their platform through repeated offenses. As mentioned earlier, you have to be pretty awful in order to actually get banned from Twitter.

In most cases, Twitter would only completely ban accounts proven to have conducted abusive behavior towards other users, or who inherently abuse the platform for personal gains.

Martin Shkreli, the infamous “pharma-bro” who hiked prices on the AIDS drug, direct messaged journalist Lauren Duca to be his date on the recently concluded inauguration. Aside from being a noted Trump critic, Duca was also adamant about not associating with Shkreli and declined his invitation.

Shkreli refused to take no for an answer and proceeded to harass Duca in a series of tweets. Duca took the liberty of bringing this to the attention of Jack Dorsey, the founder of Twitter. After Duca sent out her tweet to Dorsey, Shkreli was soon suspended from Twitter Land.

Image credit: The Hook

This goes to show that you have to go to extreme lengths to get yourself kicked out of Twitter. In this case, Shkreli was only suspended, not even banned.

Buying followers almost certainly won’t get you in trouble on Twitter – and you’ll never run into any issues as long as you choose your provider wisely. High-quality followers from a reputable provider won’t get you banned or even suspended, and can even help you reap the marketing benefits you are looking for.

How to Avoid Getting Banned for Purchasing Followers

If you want to make sure your campaign turns into a success you have to work with companies that care about your reputation. with a provider simply for their cheap price can backfire when you wind up with crappy-looking users all over your account.

As we’ve repeatedly mentioned throughout this post, adequate research is key in setting up your campaign for success. There are a number of ways you can discern which provider has your best intentions in mind.

You’re looking for followers that seem just like real Twitter users, with profile pictures, unique bios, and recent activity in their feed. Nobody will be able to tell that followers like these were purchased:

Visit their Website

Find out as much as you can by browsing through their website – check out their rates and find out how you can reach their customer support team.

In most cases, providers often put a good amount of resources and information on their website regarding the services they offer. Always look for a provider who is transparent about the quality of their services – it makes them more credible, and it helps you make a better decision.

Of course, it’s to be expected that they’ll position their services in the most attractive way possible in order to gain your business, but a reputable provider will explain their services transparently and honestly.

Devumi is a Twitter Follower provider who goes above and beyond in equipping their customers with the information they need in order to make the best choice. They have a hefty list of FAQs for almost every type of service they offer.

Image credit: Devumi

Look for a provider who is not afraid to go out on a limb to provide you with complete and accurate information about the services they have to offer.

Contact Customer Support

A good sign of a reputable provider is a responsive and knowledgeable customer support team. If they can answer your questions quickly and informatively, they can most probably address your concerns promptly as well – if you happened to need them to.

Image credit: TwitterBoost

TwitterBoost not only offers affordable and reliable social media boosting services, they also pride themselves in providing prompt customer support, too. Contacting their customer support team is fast and convenient, and you’ll reach someone who knows what they’re talking about.

A bad provider will try to cut as many corners as possible and customer support is the least of their concerns. You won’t be able to reach out to them if you find something wrong with your account after purchasing their services – these are the type of providers you need to avoid.

Check out Reviews

After doing some detective work on a provider’s website, you need to step out and find other resources. This can be a long and tedious process but if you have the time, we highly recommend you read a review or two.

If you’re short on time and want to get the nitty gritty right away, our Top Twitter Follower Provider list is the way to go. We test every company on a variety of points to provide you with the most accurate review possible, so you can always get your money’s worth.

Image credit: BuyFollowersGuide

We test out the overall performance of these providers, from their service quality to their customer support. We can lead you to the right provider who will help you reach your marketing goals faster.

Purchasing Followers is Not a Bad Move

Purchasing followers won’t get you banned on Twitter. As we mentioned in this blog, you have to be pretty bad to get in trouble, and in many cases people only get suspended, rather than completely banned on the platform.

While it won’t get you banned, purchasing low-quality followers from crappy companies has a lot of risks. Picking any company solely based on price can have costly repercussions down the road so we highly suggest that you invest in finding the best one for you.

There are a number of providers out there, and we’ve found quite a few honest companies that can definitely help anyone take their marketing campaign to a whole new level. Check out our reviews to learn more about some of the best Twitter Follower providers out there.

And whatever you do, don’t be this guy.

We all know the power of Twitter to spread a message across the globe through the internet. You have 140 characters to communicate your thoughts to the world and leave an impression on those who follow you, and to all your potential followers.

Creating an engaging or popular tweet often requires some preparation, thought, and a strategic reason.  It’s difficult to attract followers, but it is also a challenge to know exactly what to say to engage the followers you have.

Your tweets can spark more interest and have a bigger impact on your followers if you craft them carefully. Here are 6 different types of Tweets that are proven to help you attract more attention, and, if people like what they see, more followers too!

Entertaining

A star-studded selfie from the 2014 Academy Awards is one of the most popular tweets of all time. This selfie, tweeted by Ellen DeGeneres, also includes Bradley Cooper, Lupita Nyong’o, Jennifer Lawrence, Brad Pitt, Angelina Jolie, Kevin Spacey, Julia Roberts and other famous Hollywood celebrities.

The caption simply states, “If only Bradley’s arm was longer. Best photo ever. #oscars.” To date, it has more than 3 million retweets and has over 2 million likes, definitely one of the most-retweeted posts of 2014.

Controversial

Back on February 1, 2016, Harry Styles of the famous boy band, One Direction, celebrated his 22nd birthday. He tweeted lyrics from a popular song written by his ex-girlfriend, none other than Taylor Swift. It was retweeted over 700,000 times making it the second-most retweeted tweet of 2016.

 

One of his bandmates, Louis Tomlinson, took his bromance with Harry on Twitter back in 2011. Fans have always noticed how close they are, and they fell in love with this tweet. So much so, it reached over 2 million retweets today.

Inspiring

2016’s third-most-popular tweet is by Democratic presidential nominee, Hillary Clinton. Her tweet was about encouraging young girls to recognize their potential. This was posted during the morning of Nov 9, 2016, in the wake of her election defeat. To date, it has more than 600,000 retweets and more than one million likes.

This wasn’t the first time she went super-viral on Twitter. She had another infamous tweet, “Delete your account,” addressed to her rival, President Donald Trump.

Contest

The number one most retweeted post of 2016 is from a Spanish gamer and YouTube star, called elrubius. He simply tweeted, “Limonada” which is Spanish for “Lemonade.” What was so cool about this?

Elrubius promised a giveaway if his fans made it the most retweeted tweet ever, and as a result it has been shared more than 1.38 million times. Indeed, it was the most popular one-word tweet of the year. We may not know if he ever did deliver on his promise of prizes, but the effect on Twitter was incredibly successful.

Express Your Beliefs

President Barack Obama’s celebratory tweet during the 2012 US Elections has almost 1 million retweets and more than 600,000 likes. The tweet had three simple words, “Four more years.”

It was also accompanied by a photo of Obama and the First lady, Michelle Obama, embracing. It surely brought up some emotions as at the time of writing, it quickly garnered more than 510,000 retweets.

Personal

One of the most viral tweets of 2016 in the realm of entertainment belongs to Leonardo DiCaprio. After finally winning an Academy Award for his role in “The Revenant,” he set the record for the most retweets per minute of any #Oscars tweet.

After 6 nominations over the course of 22 years of acting, he wasn’t the only one waiting for it. His fans took over social media to congratulate the star and celebrate with him. Even celebrities like Kanye West deigned to post a celebratory tweet for Leonardo.

Funny

Comedy is King on Twitter. Those who manage to constantly tickle the funny bones of readers with 140 characters usually have a whole lot of followers.

Being funny on Twitter starts by being a funny person in general – or at least it helps. Some of the funny men of Twitter share some of their secrets here: : Develop a unique voice, create a character, don’t force it, and be bold.

Here are some funny-ass tweets that collected tons of retweets:

 

 

 

Tips For Creating Popular Tweets

Researchers at Cornell University conducted a study, backed by the National Science Foundation and Google, on what makes some tweets get more attention than others.

They collected thousands of tweets from many different accounts and analyzed the number of shares in relation to their key phrases, online communities, and other factors. Here are their findings, brought to you by The Daily Mail, on the 9 primary factors that are most likely to generate retweets:

  • Ask people to share. Words like ‘please,’ ‘pls,’ ‘plz,’ and, of course, ‘retweet’ were common in successful messages.
  • Be informative (often measured by length).
  • Use the language of the community, and be consistent with the language you usually use yourself, with which your followers are familiar.
  • Imitate the style of newspaper headlines. (In their tests, the researchers used the New York Times as a model.)
  • Use words that appear often in other retweeted messages.
  • Use words that express positive or negative sentiment.
  • Refer to other people, not just yourself. Use third person pronouns. Use generalizations.
  • Statements that can be applied to a variety of situations are the most often repeated.
  • Make it easy to read – researchers applied a formula used to measure the grade level.

You can take a cue from the tips above, use them all or combine a few to increase the chances of getting more retweets (and probably more followers) for your Twitter account.

Are You the Next Great Tweeter?

Being popular and influential is not as easy as just opening a Twitter account.  As Twitter continues to be massively powerful, drawing more people in, it will get even harder to gain a competitive edge.

If you’re having a bit of trouble gaining a following, you can kickstart your path to popularity by purchasing Twitter followers. Check out our list of reviewed providers – as long as you go with a trusted company with good marks, you’ll be able to increase your social proof without hurting your reputation.

As the research says, it’s a combination of language, positive and negative words, and just asking people to retweet. You can focus on a type of tweet that will engage your followers, or you can attack the Twitter-verse with a combination.

Follow the examples above, consider purchasing some followers, and learn what makes a tweet great – we just might be writing about you next!

Image credit: Giphy

As the importance of social media has grown, so too has the popularity of tools to manage all those accounts.

According to a recent report by Buffer, “The State of Social Media 2016,” more than half of the marketers surveyed said that driving traffic to their website was one of their social media challenges. So how can social media tools help solve this problem and give you a competitive advantage?

Managing your many social accounts can be time-consuming. Whether you are a small business or a big brand, some management tools can be very useful for helping you create a consistent online presence.

These days there are social media tools available for every major platform. To help you wade through this sea of options, we’ve collected a list of some of the best tools to improve your game on Twitter, Instagram, SoundCloud, and YouTube.

Twitter

TweetDeck

Image credit: Twitter

TweetDeck is a fully-featured dashboard for your Twitter account. It organizes your feed, notifications, and messages into easy columns. It is perfect for individuals, businesses, and anyone with multiple accounts.

It can help you monitor multiple timelines and create a custom timeline as well. For example, you can have one column for your followers, one for your mentions, one for your DMs, and one for trending topics. You can add and customize as many columns as you need, and rearrange them based on your priorities.

KeyHole

Image credit: Keyhole

When it comes to Twitter, hashtags are crucial elements. Keyhole is a hashtag tracking tool that will help you up your Twitter game. It provides you with information like real-time analytics and metrics of influencers. You can track posts containing your hashtags and keywords, along with the number of retweets, likes, and impressions that your campaign generated.

It also helps you in discovering related hashtags that can help you measure and improve engagement. You can monitor your individual posts, as well as those of your competitors. This can help you optimize your content strategy.

Crowdfire

Image credit: IAmWire

Crowdfire is an app that helps you manage your Twitter Followers. It lets you see the people who follow you, those who don’t follow you back, and those that unfollowed you. It also lets you find inactive or influential users. Overall, a great tool that can help you maximize your engagement with your followers.

One of this tool’s highlights is that it allows you to find followers of your competitors who may be interested in your content too. Crowdfire has a lot of potential to grow your audience.

Twitter Engage

Image credit: Twitter

Twitter Engage helps you grow and understand your followers by analyzing real-time data to generate insights. It helps you manage your daily interactions and measure your success as well.

It shows you the most important follows and mentions from influencers as well as your loyal followers. You can also access your audience demographics and the real-time feeds of your fans. Influencers and brands can generate revenue through this platform too using the monetization options.

Instagram

Minter.io

Image credit: Minter.io

Minter.io will provide you with analytics regarding your Instagram followers, levels of engagement, and tips to better optimize your content. It can give you an analysis of the entire history of your profile, and then gives you a summary of the points you should focus on to increase your impact.

It measures your audience growth to help you generate valuable insights. You can even find out the gender and location distribution of your followers. You can analyze their hashtag activity, discover your most important contributors, your most engaging posts, and better measure the reach of your Instagram marketing campaigns.

Later

Image credit: Later

Creating a visual content calendar for your future Instagram posts will help you plan better stories for your audience. Later helps you do just that, with both free and paid plans. Whether you want to post regular updates, launch a new product, or host a contest, Later helps you with the organization and execution of your campaign.

It also lets you see a preview of your what your grid will look like, giving you more control over the way your Instragram page will appear. If you are working in teams, Later has a Bulk Uploader that lets you post photos from your Cloud storage, which any of you can access.

Onlypult

Image credit: Onlypult

If you want to get ahead in the Instagram game, you’ve got to get ahead of your competitors. Onlypult lets you view all of the Instagram posts of your competitors in one place, giving you a bird’s-eye view of exactly what you’re up against.

You also have the option of uploading unlimited photos and videos on a schedule that you can determine ahead of time. It lets you create an easy ”planner” and add posts to a queue. Onlypult is a great tool for businesses or anyone who has a lot of Instagram content to schedule. It’s definitely an option to consider for those that want to expand their work beyond their mobile device.

SoundCloud

Devumi

Image credit: Devumi

Devumi is a marketing company that provides boosting services for a variety of social media platforms. When you are looking into growing your SoundCloud Plays, followers, and engagement, you can make use of the services of Devumi.

Social proof can be your biggest ally when it comes to building your name and reputation online. Even celebrities and musicians have purchased followers. Consider buying SoundCloud Plays, Followers, Likes, Reposts, and Comments to speed that process along. Devumi has been trusted by more than 29,000 artists worldwide for their proven marketing techniques and services, so they can help you get noticed, fast.

You can buy social media signals for pretty much every other major network, too. Just check out our reviews of providers to learn more.

Landr

Image credit: Landr

If you want to sound like a pro without paying for a studio, then you should be using Landr for your SoundCloud tracks. Landr uses its cloud-based mastering software to analyze your track and then enhance it, just like a professional studio. They’ll give your music a more polished and balanced feel in just minutes.

One of their more interesting features is the genre detection function. Based on the musical components of your tracks, it classifies your music into a particular. The software then masters your track according to the conventions of the genre it was classified in, making your music even more appealing.

YouTube

VidIQ for Chrome

Image credit: VidIq

There are many factors when it comes to YouTube metrics, and to eliminate that confusion is VidIQ. Install this Chrome extension and they will provide you with key insights into what top YouTube users are doing to drive growth, helping you increase their engagement and create viral content.

VidIQ collects data from your videos and your channel, and from there it will give you the probability of your content being featured as a related video, being recommended, or coming up in search results. You’ll also get valuable engagement metrics.

Finally, it even suggests changes you can make to improve particular areas. It’s all very simple and easy to read. This is awesome data you can use to fine-tune your campaigns.

YouTube Reputation Tool

Image credit: Seochat

The YouTube Reputation Tool is very simple, but useful. It allows you to easily search keywords to see how your brand shows up on YouTube.

You can search your social media handle, your domain name, video titles, keywords related to your videos, and more. It lets you collect results and watch videos all on the same page. Research widely so you can incorporate this SEO data in your videos.

What’s In Your Toolbelt?

In any social media marketing plan, the first step is to identify which social media platforms you are going to focus on. There are a lot of tools available to help you improve your marketing strategies. Many of them will help you with the initial planning and research you need to do based on your needs and goals.

Hey, did you know? One of the easiest ways to build a social presence is to buy Followers and other forms of engagement for your social media accounts. It’s a quick way to improve your popularity and reputation online, so check out our list of trusted providers.

While your business might be running smoothly, you might be under-utilizing the useful resources you have available. You may need at least one or more management tools to maximize your social media presence.

Find some that work best for you, analyze and monitor your progress, and stay on top!

Image credit: Giphy

Social media has become the platform of choice for businesses looking to market their products and services.

There are now 3 billion internet users, and 2 billion of them have active social media accounts. Social media platforms have become the new marketing giants, offering unique ways for businesses to reach out to their customers and providing valuable customer data.

Social media marketing for your business is no longer a choice, it’s practically essential for business success. But how do you succeed in such a competitive arena? It’s a complicated process, but you can speed it up by purchasing followers for your different social media platforms.

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