The point of buying social media followers is to help you kickstart your presence on a social platform. If you’re only going to buy followers and not do anything else then you will only be wasting your money.

For real and substantial growth to occur, you shouldn’t just buy followers but also pair that strategy with valuable content and strong brand campaigns. In other words, you should only regard buying followers as a method to help you achieve your marketing goals — they won’t do everything for you, and they won’t become customers themselves.

If you’re interested in how bought followers can help you boost the performance of your social media accounts, take a look at why you should include them in your marketing plans and where you can get the best followers.

Why You Should Buy Followers

There are many benefits to buying social media followers but it all boils down to one— gaining a solid social media following.

From an SEO perspective, buying followers can also help you build stronger social signals so you’ll rank higher on search engines. You’ll have a higher number of shares and likes, and you’ll benefit from the added social visibility that having many followers can bring.

Here’s how you can use bought followers to rank higher on search engines and expand your reach.

A bought Twitter Follower

Appear More Popular

When you buy followers you’ll appear popular on your platform, and appearing popular has many benefits.

Aside from having the power to pull in real users who like following popular people on the net, you’ll also draw people to your brand and inform them about it. You’ll be able to promote your products and services to a wider audience.

Image credit: MrFLynn

If you buy high-quality Followers, which look real, it will be difficult for others to tell they actually aren’t. Use them to build up your following and soon enough you’ll have a large organic following.

Build Credibility

When you buy followers you’ll have more credibility on social media. It might be a disconcerting fact but the truth is, people use the number of followers you have to judge your worth. It’s a fact. It’s science.

If you have never heard of social proof, it is what influences people to follow the decisions and actions of others. People will take one look at the number of followers you have, or the number of orders you’ve received on your merchandise, and decide whether you are or your product is any good.

Image credit: The Daily Egg

So, buying followers is the same as building your credibility and your social proof.

Gain More Followers

You’ll gain organic followers by buying followers, because simply having a massive following is a pretty good motivation for people to follow you. To be a member and to belong to a group, particularly one that has the potential to be a source of our own self-worth, is a psychological need present in all of us.

People do tend to seek self-worth from others, and for some, belonging to a group fulfills this need.

Image credit: Alyssa Rawb

So, so when you buy followers and you appear to have a large following, people will want to follow you. The followers you bought will attract real users, and this will make your following even bigger — creating a cycle of positive feedback that helps you keep growing.

Where to Buy Followers

Where you buy your followers is as important as your decision to buy them. Not all followers are created equal. That may sound like a cliché, but it’s one you’ll find is true and failure to appreciate that can make or break your whole marketing strategy.

It’s important to do your research and to read our reviews to know who you can trust in this industry. Don’t just buy from the first company who’ll offer you tens of thousands of followers for just a few bucks.

Check out our honest reviews for providers of social media followers of all kinds. We bought followers from them— and rated them— so you don’t have to do the dirty work yourself!

Why High-Quality Followers Matter

There are no risks to buying followers — as long as you buy high-quality followers from reputable companies.

High-quality followers look quite real, and are difficult for anyone to detect. In some cases it’s possible to guess, but a person would have to look very hard. These followers have authentic-looking pictures, a somewhat balanced following to follower ratio, and recent activity on their page. They also have some of their own followers that look real.

Some high-quality bought Twitter followers

Depending on the provider and the service you‘ll choose, some followers can also come with engagement signals: likes, retweets or shares, comments, etc. Some companies will let you write your own custom comments so they’ll add more value to your posts.

Low-quality followers, on the other hand, look fake. They either have random stock images for their display pictures or none at all.

A low-quality Twitter follower

These followers may also have NSFW, or Not Safe for Work, images and content, and they may lack profile information. They tend to have little or no activity on their pages, along with a suspiciously one-sided following to follower ratio.

These are just some of the qualities you’ll find in low-quality followers, and having too many of them attached to your account can ruin your reputation.

Get Ready to Kickstart Your Social Media Growth

Research and compare the services of reputable providers. Make sure you get high-quality followers so you’ll gain all the benefits of having the appearance of a large following.

Use these providers to boost your social signals and build your following, but remember to combine this with an ordinary organic marketing campaign, too. This is is how you can maximize the strategy and see significant growth on your accounts — and fast!

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YouTube may be a platform for self-expression but like all things public, anything you say is open to examination, judgment, and criticism. Recently, it has also become an avenue for the government and police authorities to censor the implied and spoken words and actions of creators.

YouTube censors content that violates its Terms of Service. YouTube is, after all, a private company that hosts videos, and they can host whatever they please. The right to express oneself without being legally punished, however, has always been between the citizen and the government.

Should thoughts, feelings, and opinions expressed on YouTube be punished by the government? How does one draw the line between free speech and hate speech? Should jokes with sensitive subjects be considered hate crimes? This is the story of Count Dankula, a YouTube creator facing jail time for things he said on YouTube.

The Full Story

Scottish YouTube creator Markus Meechan, also known as Count Dankula, published a video of a pug in April last year. In the video, Buddha the pug raises its right leg up to “salute” every time Count Dankula says “Sieg Heil.” The dog also perks up from sleep every time it hears “gas the Jews,” or “Jews.”

The dog is his girlfriend’s, and Meechan, in the video, explained: “My girlfriend is always ranting and raving about how cute her dog is so I thought I would turn her into the least cute thing you could think of which is a Nazi.” He also said, “I’m not racist, by the way. I just really, really wanted to piss (my girlfriend) off.”

The dog was also seen watching Hitler and appeared to raise its paw when Hitler said “Sieg Heil.” Meechan was quick to praise the dog, “Who’s a good wee Nazi?”

While some found the video amusing, others thought it was anti-semitic. Soon enough, the Scotland police received complaints about the video and Meechan was arrested.

Image credit: The Sun

The video now has over 3 million views, thanks to the publicity it’s getting and his many subscribers who watched it. By the way, if you’re aiming for one of your social media posts to reach viral status, the shortest route is by fortifying your social media presence to attract a bigger following.

When you have a lot of followers you’ll be seen as more of an authority online, and you’ll attract more followers as a result. You can buy social media Followers to kickstart this process and draw more people to you. Just make sure you buy from the reputable companies we’ve reviewed so the followers won’t come off as fake. Only buy high-quality followers that will help you establish a strong presence on your social networks.

Facing Prison for a Dog Video

Meechan is being charged with a violation of the UK’s Communications Act of 2003 which declares all public communications sending discriminatory religious messages as unlawful.

He is also facing another charge for posting an offensive video on YouTube. If found guilty, Meechan’s sentence could be up to a year in prison.

Prosecutors say it’s a hate crime, Jewish leaders say it’s a hate crime, and the police say it’s a hate crime. Meechan was arrested and hauled to jail.

Meechan, however, denied that and claimed it was only a joke, that he trained the dog to respond to Nazi phrases only to annoy his girlfriend. He has also apologized and insisted that he isn’t a racist. He said, “I am so sorry to the Jewish community for any offense I have caused them. This was never my intention and I apologize.”

Before his trial started, he apologized once again in a video and repeated that it was all a joke to upset his girlfriend.

Image credit: LYBIO.NET

Is it a hate crime or a joke? Should jokes that are anti-semitic in nature be taken seriously and labeled as crime?

Joke or Hate Crime?

Is it a hate crime to teach a dog a Nazi salute or a Nazi phrase?

The general sentiment on YouTube is that Meechan only wanted to entertain folks with the video, that he did not mean to hurt people and that if people were hurt, the penalty should not be imprisonment. In short, they say that teaching a dog to respond to Nazi phrases and to do a Nazi salute should not be a crime.

People feel that there are more real crimes that need attention and police authorities have their priorities all wrong.

Some are also fearful that anything they say that approaches the thin line of funny and offensive can now be misconstrued on YouTube as pure hate. That if one is not allowed to make jokes on YouTube, a place where most everything is done to entertain people, where can one make a joke?

Image credit: The New Nationalist

They also feel that the objections to the video encroach upon Meechan’s freedom of speech. Still, the Scottish Council of Jewish Communities argued that it is hate speech and thus deserved the hate crime punishment. They maintain that if we start accepting Nazi hate speech as “jokes,” we normalize the Nazi legacy.

The belief that it’s ok to make Nazi jokes on YouTube, where most everything should be taken lightly, is definitely not shared by all Jews — at least many of those who are on YouTube. Some apparently even offered to speak their support to the judge (there is no jury for the case) who will decide Meechan’s fate.

Others, on the other hand, showed their support by raising funds for Meechan when he ran out of money to defend himself.

Indeed, Meechan has received more sympathy than criticism on some parts of the internet. People think that it’s a big waste of time and resources of the whole Scotland justice system, especially when there are other real criminals out there who deserve a life behind bars.

History Repeats Itself?

Oddly, Meechan was not the first to teach a dog a Nazi salute. During the end of World War II, a businessman taught a dog to raise its paw in salute at the command “Hitler.”

Businessman, Tor Borg and his dog, Jackie. Image credit: The New York Times

The only difference was that the Nazis, during that time, took it as a mockery meant for their leader, Adolf Hitler.

Today, Meechan teaching the dog a Nazi salute is seen as disrespectful for those who themselves or their families suffered in the Holocaust.

His case has not been decided yet and he is still active on social media, and on YouTube even, where he gives updates on his trial.

Incidentally, if you are interested in growing your social media following, you should consider buying social media followers and combining that strategy with other organic marketing techniques.

Bought followers have the power to make you look popular on social media and attract real followers for you. People do love following the popular people and that’s how famous social media personalities become even more famous.

Is it Time to Amend the Hate Speech Law?

Count Dankula’s video may be offensive but going to jail for hurting people’s feelings may also be a bit too much. We should continue to watch out for offensive speech, but we should also be careful not to overstep freedom of expression and be guilty of the same “hate crime” we’re accusing others of doing.

Moreover, as long as we’re censuring people for anti-semitic messages, should we also condemn jokes about other sensitive subjects like gender equality, human rights, abortion, and all the others? Can we tell people not to make light of the Nazi regime and yet tolerate jokes about gender equality, for instance? It’s either we condemn it all or we don’t.

So, is it time to amend this law and other like it? Share your thoughts with us below.

If you’re not yet familiar, big data is exactly what it sounds like: enormous amounts of both structured and unstructured data. This massive amount of data presents a variety of problems, and it needs to be organized, stored, and understood in unique ways.

The many huge social media platforms are basically data harvesters, collecting and storing vast amounts of information about their users. This makes them ideal marketing platforms.

But it’s not particularly easy to simply take advantage of that data, because there is so much of it and it’s not always clear how to understand or make use of it. So big data is changing the way social media and marketing work together, as marketers develop more tools and methods for studying consumer behavior on social media.

1. Easily Studying the Behavior and Preferences of Target Demographics

Image credit: TechCrunch

Every time users like, share, comment, and post, these activities slowly build up a profile that informs the social media giants about their behaviors and preferences. This allows them to determine what kind of posts, pictures, and videos should appear on their newsfeed.

How will this help companies and marketers? For starters, this feature certainly makes it easier to locate and define your target audience. Once you’ve identified your target market through their online habits and preferences, you can then create and send customized messages and ads. You’ll find that people are easier to engage with when you know more about them.

Once you identify your target market, a great way to attract them to you is to buy Followers for your various social accounts. The more Followers, likes, retweets, and shares you get, the more popular you’ll appear online. This will draw more and more people to your account, and if they like what they see they’ll become Followers as well.

2. Determining Which Social Media Platforms are Best for Your Target Audience

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Although people create several accounts across different social media platforms, there is a likelihood that they are most active on just one or two of them. There are several possible reasons behind that.

The first one is the simplest explanation, namely preference. There are users that simply prefer one platform over the other because it matches their lifestyle the best.

Another possibility is the preference of their followers or ideal audience. Without a doubt, each user has (or wants) followers for each account. However, each one of them probably devotes more time to the platform where they have the most followers and engagement (which can be monitored by the number of likes, shares, and retweets generated by the average post), which can be monitored with the tools of big data.

After determining which platform to prioritize based on target and engagement levels, brands can then post, share, and even directly address (whether through a tweet or a tag) their target audience. This feature isn’t just a marketing tool, it could also be a customer service tool.

3. Provides Access To Usually-Private Consumer Information

Image credit: The Bitter Business

It’s been reported by the IBM Marketing Cloud that 90% of the world’s data was collected in the last two years alone, an astonishing figure. 80% of that information is still unorganized, although 20% has already been sorted out and categorized. People today are generating data almost constantly, every time they log in to a network or perform some activity online.

Before the dawn of social media, marketers had to get to know their target audience in more roundabout and time-consuming ways, like conducting surveys. This data was useful, but the ability to peek in on people as they go about their daily lives was something that marketers from the past could only dream of.

4. Altering Consumer and Marketer Behavior

Image credit: Financial Tribune

Social media has had a massive effect on how consumers behave, just as Amazon and eBay did.

In fact, new entrepreneurs that don’t sign up with an online merchant (like Amazon and Shopify) usually just post pictures of their products on their accounts and transact through the private messages or the comments section. This is not ideal.

In terms of the customer experience, people turn to social media to read reviews from other consumers. Social media has become a convenient outlet for people to voice their opinion, and this includes products and services. User and customer reviews are trusted to a surprising extent, and, according to a survey by BrightLocal, 88% of consumers trust online reviews as much as personal recommendations!

The comments sections, at least in some cases, have been evolving from crude anything-goes conversations to places where customers can freely express themselves. Instagram’s comment section, for example, has been updated to incorporate threaded conversations. Now, when you reply to a comment, your message will appear nested under that comment instead of just showing up at the bottom of the list.

Image credit: Medium

Aside from encouraging engagement between consumers and brands, this change will promote more interactions between fellow consumers because it will be easier to chat in general. The threaded conversations will also make it easier for companies to respond to multiple customers on a single post.

5. Better Tracking for Marketing Campaigns

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Another reason social media is an effective marketing tool is the ability to monitor marketing campaigns and efforts. Facebook Audience Insights, for instance, notifies users whenever one of their pages has been lacking in engagement for some time, among many other useful features.

With these analytics tools, companies and marketers can get more insight into whether their marketing efforts have been working or not. In the same way big data is making social networks smarter, social media is also making companies more informed.

And Audience Insights is just one of the simpler analytics tools. Facebook also has a more complex analytics toolset for developers, which presents user data and engagement in a much more comprehensive way. Instagram has their own Insights tool, Twitter has the Twitter Analytics Dashboard, and YouTube has the very comprehensive YouTube Analytics. None of these tools would have been possible without big data.

Data Are Only Getting Bigger And Better

Considering the constant pressure on social media, networks will need a lot of support to push through with future innovations. Big data will play a key role in shaping the innovations we’ll see.

If you want to attach some big data to your social accounts, try buying social media Followers for Twitter, Instagram, and other platforms. These bought followers won’t become real customers, but they can attract real users to your accounts. Make a good impression on those organic visitors, and they’ll follow you too.

But there will be mistakes and wrong turns along the way, of course. In order for social media developers to know what to improve upon, they’ll need to know how to interpret all the data they get from their users. It’s easy enough to collect big data, but the value of the future lies in coming up with new and better ways to understand that data.

FOMO, or Fear Of Missing Out, and FOBO, or Fear Of Being Offline, are forms of nomophobia — smartphone separation anxiety born of fear of being disconnected from the online world. The struggle is real and both, in fact, may need treatment the same way other more accepted types of phobias do.

That is what experts recommend in a recent study that illustrates how the phobia may exist because of social media addiction. Yet, though it’s mostly the younger generation who are crippled with nomophobia, social media addiction can happen to both the young and the old.

Are you addicted to social media? Is it taking over your whole life? Let’s take a look at some of the signs you might have this era’s most popular addiction.

It’s the first thing you do in the morning — and the last thing at night

Your social media account is the first thing you check in the morning and the last thing in the evening before you retire for the night. In fact, you sleep with your phone within easy reach. Someone might post something and you don’t want to be last to the party.

Image credit: CheatSheet

You hear imaginary notifications

The rustling of clothes, muscle spasms, and skin itches are now sometimes being interpreted by our brains as vibrations from text or call notifications.

This is called the phantom vibration syndrome. According to a study, 9 out of 10 undergraduates suffer from this phenomenon. The cause is thought to develop from carrying a phone all the time and having vibration as your alert.

Now, you can blame your brain for all those times you thought you were hallucinating.

You use the word “hashtag” in normal conversations, and laugh at jokes with “lol”

A study shows that the English language is changing faster than ever. In this study, 86% of older people in Britain think the younger generation is speaking another language on social media. Indeed, social media may be driving the evolution of language today.

Because social media, particularly Twitter, restricts the number of characters in a post, a whole new language of abbreviations is born. Terms like LOL for Laugh Out Loud and IMO/IMHO for In My (Honest) Opinion are all okay to use in a Twitter post or elsewhere on the internet, but the moment you start using them in real conversations, and then add “hashtag” complete with hand gestures for effect, then you’re absolutely going too far.

Image credit: Beautiful Trouble

Incidentally, if you’re interested in expanding your reach on Twitter, you should try combining your organic marketing efforts with buying Twitter followers. Bought followers can help you gain real followers because they give you the appearance of being popular.

This is why popular people tend to get more popular. It’s human nature to like being around the influential people, and to try to make friends with them.

You monitor likes closely

You know you’re addicted to social media when you watch your like counter like a hawk. A positive comment is more preferable but you’ll settle for a like.

When someone likes your post you feel utterly proud of yourself but if no one appreciated your cleverness within an hour, the walls come crashing down. Nobody cares. :-(

Image credit: Business2Community

You let everybody know what you’re eating at every single meal

Whether you’re eating out with friends or cooking at home, you absolutely must take a picture of your food first before you eat it.

You can tell everybody that taking a picture of your food before eating makes the food taste better, as one recent study claims, but you know you just want to let everyone know what you’re having for lunch.

Image credit: SCIENCE OF US

Your followers probably don’t mind, unless you’re taking pictures à la Martha Stewart.

What the hell?

Image credit: Martha Stewart via Twitter

You can’t live without WiFi

They can’t live without the internet. That’s the sentiment of 64% of the respondents of a global survey of six countries: the U.S., United Kingdom, France, Germany, India, and Singapore. Do you share the same feeling?

If you feel like the world is going to end every time you lose your signal, then you’re most certainly addicted to social media.

You probably won’t appreciate this.

Image credit: Starecat

You can’t leave the house without your smartphone

Your phone might as well be connected to your hip like another limb, because it stays with you wherever you go. You have a tendency to forget your keys but not your phone. It’s your connection to the world and you must stay in touch at all times.

It’s probably the case that you can’t leave the house without your phone. According to a study, 73% of people would panic if they ever found themselves without their phones, while another 14% would feel “desperate.”

There are many theories as to why we’re so attached to our phones but if you already had to check Facebook since you started reading this article, you have a serious case of social media addiction.

You have more online friends than you have in real life

Is gaining friends becoming such an obsession that you now have more friends online than in real life?

It’s easier to meet and friend people online than in real-life, but if you maintain better relationships with your online friends than you do with your offline friends, then you should start thinking about balance.

Also, don’t worry if you don’t have that many digital buddies. Another study says being popular online doesn’t mean you’re also popular offline.

So, just because you don’t have many online friends doesn’t mean you aren’t likeable in real life. Concentrate on making meaningful connections instead, though if it really bothers you, try buying social media Followers to attract more real Followers.

The number of followers you have will serve as your social proof. Social proof is a psychological phenomenon where people take on the opinions and actions of other people when they are unsure of what to do, or don’t have enough time to decide on their own.

The number of followers you have represents the number of people who like you, and that number — that social proof — helps in people’s decisions on whether to follow you or not. The more social proof you have, the more effective your growth strategies will be.

You change your profile picture about twenty times each month

You know you’re addicted to social media when you just can’t decide which profile picture to use. Besides, with all the selfies you have on your phone, it will really be a shame if no one, besides yourself, will ever get to see them.

Never mind if the selfie is at a funeral and you have a casket for a backdrop.

Image credit: The Lady Loves Couture

You have more social media apps than productivity apps

Is it hard to find other apps on your phone amidst the ocean of social media icons? That just shows how much you love social media. Of course, you might say your social media apps are part of your “productivity” tools, but it’s still okay if they’re not.

Having plenty of social media apps on your phone is fine if social media is a part of your daily routine, but if your usage is disrupting your life, it’s time to take a break and find life outside of it.

Are You Positively or Negatively Addicted?

Some psychologists maintain that there are two kinds of addiction: positive and negative. Positive addiction enriches your life, makes you feel happier, more confident or more creative. Negative addiction, on the other hand, harms you and decreases your overall well-being.

When it feels like social media is consuming your life, ask yourself if you’re still within the bounds of “healthy” or not, and decide from there how you’ll handle the situation.

Like all kinds of addiction, remember that you can manage your social media obsession and still live a functional life.

Social media is changing the world. It’s changing the way we communicate, the way we consume information, the way we travel, and even the way we eat. Not only does it influence our daily lives, it also changes the very structure and function of our brains.

Social media is affecting the way our brains work. Every second we’re on social media, it changes the way we think, feel, and act. The changes are not all bad, though some of them seem to be.

Whether you’re here to learn more about yourself or find new approaches to build your brand, here are 9 ways social media is changing your brain, including your thoughts, emotions, and actions, both online and offline.

Makes Your Brain a Slave to It

5-10% of internet users say they can’t control their internet usage. Scientists compare it to drug addiction because the effects on the brain are very similar. Certainly, the areas of the brain involved are the same too.

Impairment in the brain areas associated with drug dependence is seen in the brains of heavy social media users. There is degradation of white matter in the regions that control emotional processing, attention, and decision-making.

This psychological addiction happens because of the instant gratification people find on social media. This rewires our brain and its expectations, making us seek experiences (i.e. social media stimulation) that provide immediate pleasure in the same way that we chase the high we get from drugs.

This neurological craving intensifies as we log off after an online socialization, which is why it’s often so hard to do.

Image credit: Nathan Driskell via Pinterest  

Impairs Your Brain’s Multi-tasking Ability

Studies show that humans can’t really multi-task. We can’t pay attention to two or more tasks at the same time. But we can switch our focus from one activity to the next with astonishing speed.

Enter social media and all the posts that are competing for our attention. From that cat video your aunt shared to the vacation photos your friend posted, they’re all forcing your brain to shift attention from one to the next in rapid speed.

All that focus-switching, when coupled with multi-platform and multi-screen use at one time, is found to reduce your ability to quickly switch your focus from one task to another. It makes you less able to filter out distractions and the residual effect, it seems, is a weakened ability to commit information to memory.

This could result in poor memory

Image credit: ScienceDaily

Improves Your Memory

On the other hand, contrary to the previous point, there are also studies that show social media positively affects our gray matter — the part responsible for memory.

These studies posit that our brains adapt to all the influx of information. The more information your brain receives, the more your brain works hard to keep up, and the more it grows stronger like a muscle being exercised. However, when people multitasked and used several social sites at the same time, a negative effect was found: memory ability was diminished.

In fact, according to a study by The Royal Society, the number of Facebook friends you have directly correlate with the amount of gray matter you have. While the results need further study, it suggests that the more updates from multiple sources your brain has to process, the stronger your memory gets. It’s not clear whether more followers leads to more gray matter or if more gray matter leads to more followers, but there does seem to be a relationship there.

Time to rack up more followers.

Image credit: THE FIRST ECHO

To speed things up and gain more followers in record time, buy social media followers for your various accounts. These bought followers will help you gain real fans and followers.

People want to be friends with the popular people. It’s human nature and it’s called the need for a sense of identity. People will often draw their identity from friends and associations, and social media makes this easier than ever.

Makes Your Brain Interpret Stimuli as Incoming Texts

It’s interesting how our brains sometimes interpret skin itches, muscle spasms, and even movements of clothes, as vibrations from an incoming text or call.

This phenomenon is called the Phantom Vibration Syndrome and, in one study, nine out of ten undergraduates were found to suffer from it.

If you sometimes think your phone is vibrating when it isn’t, now you know you aren’t losing your marbles. Or at least you’re not alone.

Image credit: Price Check

Makes You a “Conversational Narcissist”

Another study into the virtual world study shows that social media triggers the production of dopamine in our brain. Dopamine is a feel-good chemical involved in our brain’s reward system.

It turns out this neural system in our brain is more active when we are talking about ourselves than when we are listening to or reading about others. These reward neural structures are associated with pleasure, motivation, and love. They become even more stimulated when you have an audience.

So, when you talk about yourself, your brain rewards you and makes you want to keep doing more of the same. That’s how you can end up talking more and more about yourself, or find that your photo roll is increasingly taken over by selfies.

Image credit: HUFFPOST

Affects the Neural Mechanism that Keeps Love Alive

Studies show that marriages that start online tend to be successful. And, relationships that begin on the internet have higher statistical odds of success than traditional relationships.

The regions of our brain rich with dopamine — the same neurotransmitter that is most abundant in our brains when we are rewarded on social — come alive when we’re in love and thinking about the person we love.

It seems that romantic love is kept alive by these regions in our brain and that these structures are responsible for motivating us to pursue happiness.

Damages Your Ability to Sleep

We’ve all heard how using gadgets before bedtime makes it difficult to fall asleep. Blue lights from screens of all kinds inhibit the production of the hormone melatonin, which aids sleep.

The sleep center in our brain is easily influenced by psychological factors but also by physical factors like light and darkness.

Now, a newer study says sleep problems can lead to more serious conditions later in life, like Alzheimer’s Disease. It seems the sleep mechanisms in our brains, even though they adapt to our sleep requirements as we age, are quite fragile and that any damage may lead to sleep disorders, from excessive sleeping to difficulty sleeping, among others.

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Impacts Neurological Responses to Social Influence

Yet another study shows that activities in our striatum and ventromedial prefrontal cortex are moderated by social influence. These parts of the brain are involved in the processing of rewards and encoding a subjective value of behavior and opinion of others.

It is believed that exposure to social media makes “encoding of subjective values” more difficult. Because the Bandwagon Effect is present during the opinion formation process of our brain, and influences are certainly present in social media, the same sofa may differ in value for us depending on how many people are looking to buy it.

The changes in the way we make real-world decisions may have a long-term effect, too. Indeed, as long as social media makes it possible for us to see what others are buying, spending money on, and even who we are following, we may continue to see this happening. The same goes for any idea or news we hear about on social media.

You know that influencing the majority is the key to sold-out products, a large social media following, and the overall success of your brand. When you buy social media followers and show people how many people are following you, you’ll attract a large organic following of your own.

Bought followers can easily give your follower count that “majority” feel and will certainly make the process shorter for you. With this method you can quickly improve your social proof, rather than waiting for thousands of users to follow you to let it happen naturally. Your enhanced presence will draw in more followers naturally, and you’ll be up and running.

Harms Your Self-esteem

Regular use of social media can result in low self-esteem. However, it seems self-esteem is no longer just a concept in psychology that we can sweep under the rug. When you’re feeling insecure, your brain actually shows it.

A neurological study from a few years back shows how the connection between the parts of the brain that deal with self-knowledge and the parts handling reward can predict self-esteem levels. The findings show that people with high self-esteem have an active and strong frontostriatal pathway in the brain.

This is where self-esteem lives in your brain

Image credit: HUFFPOST

This connective pathway in your brain gets weaker with heavy use of social media, unfortunately. Perhaps think about that the next time you’re about to open Facebook or Twitter.

Are We Better or Worse Off with Social Media?

Every human has an amazing brain. It has a mind-blowing capacity to adapt and accommodate changes in the environment.

Whether the harmful changes brought about by social media will result in a more functional brain in the long-term, no one knows. Whether we’re better or worse off with social media overall, only time will tell. It’s more likely that there are a variety of positive and negative effects, and the solution lies in finding the right amount of social media for you.

So, use social media, but not too much. Strike a perfect balance in everything you do online and find time to enjoy things outside of social media. After all, it’s only when you have a balanced lifestyle will you truly feel happy.

Spying on the competition is as old as competition itself. In business, gathering intelligence using publicly available data is not illegal, and not nearly as exciting as Jason Bourne’s life or half as dangerous as real international espionage is. It’s all business.

In fact, it’s the first rule of business to know your competitors’ strengths and weaknesses in order to stay ahead. Today, when all kinds of tools are available to do the job, there is no justification for not conducting solid competitor analyses in your industry.

That said, if you’re looking for information on how to get started with a social media competitor analysis, this post is for you. When you’ve decided on a monitoring tool to use (like a social network), the following are some of the points you should focus on.

(Note: we have no relationship with the companies that offer the services in this article; they are just handy tools we like!)

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Identify the Competition

You probably have your eye on your competition already but if not, the quickest way to find them is to search for them on Google and check popular forums in your industry.

Google the search terms and keywords people would use to find your business. Try combining your search with your geographical location, also. Then, check the sites you find to learn what social media channels they are using. Look for those social media buttons.

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Aside from Google, you can look at who your followers are following and take it from there.

Start small and pick three to five of the best competitors only. That way, you’ll be able to manage all the information easily and still have enough of a sample to benchmark yourself against or create a baseline with.

If you’ve just started your business or have only just opened your social media accounts, give your Follower count a good boost by buying social media followers. It’s a marketing tactic designed to influence people into following you. A large following will attract followers all on its own, and if you buy high-quality social media Followers that look real, then you’ll also be seen as an authority in your niche. Read our reviews to find the best provider for your social platform of choice.

Assess the Competition

Once you’ve identified your competition, it’s time to size them up. Assessing your competitors can be overwhelming and that is why you need to pick the right tools to make the job easier for you.

To that end, here are some of the metrics you should be looking at, with some of the best social media monitoring tools you can use to measure and analyze that data.

How big is their following?

Note how many followers your competitors have and how fast or slowly they are gaining followers. Measure their follower growth daily, weekly, monthly, and yearly. Are their followings going up or going down, and at what point does this happen?

Locowise is one of the best tools that provide an in-depth analysis of follower growth for many social networks. You can compare your profile to other accounts with differently sized followings, or add your other social media accounts for a centralized perspective.

Image credit: GetApp

Locowise also offers the ability to measure and analyze data within a date range, which is great for when you’re running a campaign and testing the effectiveness of it – or looking at how your competitors’ followings have changed over time. It interprets data for you and even suggests strategies you can use to improve your results.

This tool can help you schedule posts, monitor the number of impressions you get, measure engagement, and more.

How often do they post?

Determine how often your competitors post on their social channels and what platforms they post the most on. Use the information you’ll learn as a baseline for how often you should post, including what platform you should maybe focus on.

A good tool you can use to find out how often your competitors post is Fanpage Karma. It can perform a side by side comparison of your profile and your competitors and can analyze accounts across Facebook, Twitter, Google+, Instagram, YouTube, and Pinterest.

Image credit: SocialMediaExaminer

Some of the metrics the app measures include post frequency, growth, engagement, top posts, external links, and others.

What is their engagement rate like?

Knowing the engagement rate of a post is critical to advancing the content marketing strategies of any business. A low engagement rate is akin to being dead, as far as marketing your business is concerned. So, benchmarking your engagement against that of your competitors is not a bad way to make sure the market still finds your business relevant.

Some fundamental elements of engagement that you’ll want to look into and that form the engagement rate are likes, comments, shares, and social mentions.

You can take a look at your platform’s built-in analytics to see how well your posts are being received or use a third-party social media tool that will include your competitors’ posts.

For social mentions, you can use an app like Google Alerts to track keywords not just on social media platforms but also across the web. Google Alerts is simple to use and easy to set up. It can track keyword and phrase mentions in your niche. It can even email you new results so you don’t have to “listen” to and monitor every keyword match as it comes along.

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What are their strengths and weaknesses?

Identify not just your brand’s strengths and weaknesses but also your competitors’. Monitoring the weaknesses of your competitors can present opportunities for you.

How wide is your competitors’ reach? On what metrics do they under-perform? On what platform do they have a weak presence? Do their followers grow faster than yours? Social media monitoring tools can help you answer these questions and more.

You can also consider using Buzzsumo. Buzzsumo can help you find popular posts and those posts that get the most shares. It can help you generate new ideas for content by looking at the most viral or linked-to posts. You can also learn which posts generate the most engagement across different time frames, or identify the people who engage the most with your competitors.

Image credit: Buzzsumo

If your problem has to do with a lack of follower growth, aside from using Buzzsumo or other monitoring tools for analyses, and aside from running a followers campaign, you should also consider buying social media followers – but not because they’ll become actual customers.

A high number of followers will draw other users to you. It’s one great way to grow your organic reach because your large follower count will tell people you are worth following, and they’ll be tempted to come check you out.

Keep an Eye On Your Competition!

Keeping an eye on your competition is necessary in order to know where you’re at within your niche. It’s one way you can improve your social media performance and bring in business to your company.

In today’s ultra-public world, it’s easy to keep tabs on your competitors with the many social media marketing tools available. Choose the right ones, and take advantage of the insights you can gain to grow not just your social media presence, but also your business.

Image credit: Nextpoint

The first step in developing a cult brand is understanding that it’s neither expert management nor efficient operations that create it. At the heart of cult branding is the social and psychological makeup of people, which creates fiercely loyal customers out of regular ones.

When you make people realize their wants and needs or appeal to their personal beliefs, you elicit emotions and social responses that will make them so loyal they’ll refuse to buy from your competitors. In all your marketing endeavors, this is what you should strive for.

Just think of the war between Apple and Windows fanatics. Those are the kind of fans to look for and encourage.

The bedrock principles of cult branding lie in the wants, needs, and ideals of people, and when you tap into them you activate the loyalty circuits in your audience. It’s not easy but neither is it impossible.

Are you aiming to foster a cult following for your brand? Check out the qualities below that all cult brands have in common, and learn to adapt them for your own purposes.

Image credit: MBA Skool

They Provide a Sense of Belonging

The answers to the whys of consumer behavior can often be found in psychology – where else? Psychology and marketing often go together and cult brands understand this.

Their marketers regularly use principles of psychology to draw customers in to their products and services. They exploit the universal needs and wants of people from a psychological vantage.

One such need relates to the sense of belonging. According to Maslow’s hierarchy of needs, the need of humans to belong is, psychologically speaking, almost as important as food or water.

People don’t always recognize psychological needs. Your job, as a marketer, is to make people realize they have those needs and then provide solutions for them. Successful cult brands don’t simply create products, services, and concepts that fill this need to perfection, they masterfully make people aware of those needs.

Starbucks, one of the most popular cult brands, created a need for luxury coffee that soon attracted loyal customers. Who would have thought that an existing commodity product, that you can often get for less than a buck, would attract a large following of people who’d gladly pay for an expensive cup of coffee to distinguish themselves as coffee connoisseurs, or pretend to be? The need to belong is strong.

Image credit: America Retail

There are many theories as to why people want to belong. Psychologists believe that when we act on this basic need, we make decisions but we don’t usually understand why on an intellectual level.

Why do we buy ridiculously priced coffee? Is it really that much better? Ask many people and you’ll get many answers, but the main reasons mostly lie in the psychology of belonging. Take social proof, for example.

Social proof is the tendency of people to make choices based on other people’s choices, because they feel that the opinion of a majority is likely to be correct. It’s a bit different than the theory of belonging, but it illustrates how people can make decisions based on their emotions– sometimes, without even realizing it.

Social proof can also help you build a strong brand online. By buying social media Followers and other social signals, you’ll grow the social proof that will help you gain organic Followers. These people will Follow you because they’ll see so many other people tagging along already, and they’ll be happy to jump on the bandwagon too.

They Build Self-worth

Closely related to the sense of belonging is the need for self-worth. More particularly, psychologists refer to it as the Social Identity Theory. The proponents of the theory believe that groups we belong to, like social class, family, school, company, etc., provide us with our self-worth.

So, in order for us to feel better about ourselves, we promote the status of our groups and discriminate against those who are not in our group.

Apple clearly took it to this level by creating an “us against them” mentality among its customers. The friendly (but serious) feud between Apple and Microsoft users is famous around the world, with each side demonstrating a strong cultish admiration for their own products.

Image credit: Know Your Meme

Apple perfectly met the self-esteem needs of its users, probably more so than Microsoft, and their brand purpose and passion have weaved their way into the emotions of millions.

They Promote Exclusivity

Cult brands address the self-esteem needs of consumers by creating a sense of exclusivity for their brand. They give their brand the coveted status that appeals to people’s desire to feel and be important.

By introducing the idea that the product or service is only available to a select few, people naturally want it more.

If you’ve heard of the recruiting slogan of the US Marines Corp, “The Few. The Proud.,” you probably know that it’s one of the most successful ad campaigns of the 20th century. The Marines could thank our innate psychological needs for that.

Indeed, cult branding isn’t limited to products and services. It could encompass everything from ideas and concepts to people and what they represent, like Oprah Winfrey or Martha Stewart, to name a few.

Image credit: ABC News

They have a Strong Brand Position

Brand position refers to what you stand for as a brand. It’s the emotional core of why your brand exists and is tied to the foundation of your culture, and it could be political or just social/cultural. It gives your customers a reason to believe in you and wins their hearts, not just their minds.

Brand position is a statement that drives everything about your company, including taglines. For instance, Disney’s brand position is “fun, family entertainment” while their tagline is “Where Dreams Come True.”

Create a truly meaningful positioning statement and align your tagline to your position. A strong brand message speaks to the heart and allows customers to associate your brand with positive feelings. First ask yourself, what do you want to deliver to your customers and the world?

When you have a strong brand position, developing an effective tagline will be easier. You also give your customers a compelling reason why they should stand in line to buy your products or avail themselves of your services. Create a culture and an emotional reason for people to like you. You might just start seeing your logo tattooed on the skin of your customers.

Image credit: Retail Voodoo

They are a Status Symbol

Everybody wants to “make it” and possessing something that represents status is the culminating point for most. Along with increased financial wealth, many people find social status to be of the utmost importance.

Some people buy products they can’t afford to impress others, while some buy luxury goods to salvage their own ego and feel good about themselves. Whatever the reason, cult brands are aware of this human insecurity and so they create ideas, products, and services that represent status.

Quality matters, but it’s certainly for more than the craftsmanship that people, even those with relatively low income, buy Louis Vuitton products. Louis Vuitton has always been a brand that appealed to the wealthy. Now, though, they appeal to everyone because they symbolize wealth and high status. People buy a Louis Vuitton bag not so they can have a well-crafted bag, but so they can own a Louis Vuitton bag.

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They Provide Extravagant Customer Service

People want to feel valued, and they look for experiences that make them feel young, sporty, or powerful, for example. Knowing what your target audience wants and needs is the key to attracting customers and building long-term loyalty.

Cult brands sell experiences and positive feelings. They ask how you feel, not just if you are satisfied with their offerings. They give the kind of customer service that borders on the excessive, beyond just great or excellent. All with the goal of making their customers feel important and eager to come back for more.

Apple does this exceptionally well, from the moment you enter their store to the time you leave. Though they have a good product, this isn’t the only reason for the cult-like behavior of their fans. Great product and customer service are part and parcel of the entire experience that is Apple.

Ikea, too, is known for their customer service. Ikea’s selling points aren’t just their cost-effective, ready-to-assemble products. It’s also the way they have made it clear from the very start that customers sit high on their priority list. Don’t they always encourage customers to return products (even if they’ve already been assembled) that don’t meet expectations?

Image credit: IKEA

Do You Have What it Takes to be a Cult Brand?

Cult branding exists because of the emotional responses and social relationships of people. It is based on the principles of psychology and sociology that explain man’s deepest needs.

Abraham Maslow explained it best when he theorized that everything we do, we do in response to a need of some kind, be it a lower or a higher need. So, when a brand addresses people’s needs on a fundamental level, fanatical behavior almost always follows.

Can you build a cult following? Tap deeply into the emotions of your customers and it definitely becomes possible. Don’t just aim for your products to sell, but aspire to develop a strong following that will buy your product regardless of logic.

There are many psychological principles that you can use to promote your brand, and not just the ones in here. Explore them all and you’re sure to gain a strong following. Before all that though, you need an audience to build cult followers out of.

Grow a strong social media presence and augment your organic marketing campaigns with bought social media Followers. Thousands of Followers will not only help you rank high in search results but will also help you create a credible online reputation. When you decide to buy, make sure you buy high-quality Followers and only from trusted providers.

Hit all these bases and there’ll be no reason why you can’t have a cult following of your own. Start today and start reaping your rewards tomorrow!

Nobody goes online to hear bad news and negative narratives. It’s heartbreaking, disappointing and just plain depressing.

Have you ever talked to a negative person and hung on his every word because you liked listening to energy-draining talk? Do you think people will tend to react positively if you’re posting gloomy and meaningless updates, that don’t have any tangible benefit to their lives?

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You probably didn’t know that there are data that suggest social media users who exhibit a lot of negativity in their posts have a lower number of Followers than those who don’t.

There are many studies that reveal the basis of happiness and not surprisingly, those who generate happiness online are favored more than those who don’t. Besides happiness, there’s another way that science says will encourage people to follow you and it’s called social proof. Social proof, in a nutshell, is a type of conformity that encourages people to do what others are doing.

You can buy social proof in the form of Followers, and then let your massive following attract real, organic Followers. Because if thousands of people are already following you, the internet will take notice and many people will be compelled to come check you out, and maybe follow you too.

This is a bit of an oversimplification of the phenomenon of social proof, but it works just as well as these science-backed ways below, which will bring happiness to your viewers and more Followers to you.

7 Science-Backed Ways to Spread Happiness Online

Image credit: WellnessHub

Happiness is 40% our choice, according to some research. Sometimes we get distracted by our circumstances, but our motivations to be happy remain the same no matter what’s happening in our lives. Take advantage of this and use positive emotions not just to spread happiness online but to gain a large following.

Make Them Laugh

Tell a joke or show your viewers table-slapping-funny videos and images. Laughter can be very contagious and has many psychological and medical benefits. If you can make people laugh, you up your chances of gaining Followers, one smile at a time.

An excellent example of how laughter can bring you Followers is Candace Payne, better known as Chewbacca Mom.

It's the simple joys in life….

Posted by Candace Payne on Thursday, May 19, 2016

 

This video, which was the most popular Facebook Live video of 2016, paved the way for Payne to become internet famous. Not only did she gain a ton of popularity and Followers with her contagious laughter, she also made a lot of money because of it.

Post Inspiring Quotes

Being positive about life makes it easier to reach for happy thoughts, and to actually be happy more often. Inspiring quotes about tackling common life stressors bring hope and strength, and help make personal and cultural issues more manageable.

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Inspiring quotes also foster the realizations that can lead to self-development and increased self-worth. These are all things that can make people happy.

Take Up A Cause and Let Your Viewers Contribute

Raise awareness for a cause you are passionate about and involve your viewers. People feel happy when they’re helping others. So, when you provide opportunities for others to help, you also bring them happiness.

Take a look at how Disney ran their charity campaign for the Make A Wish Foundation. A lot of people responded and it was one of the most successful charity campaigns that used social media.

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Post Feel-Good Acts-of-Kindness Content

Post feel-good acts-of-kindness stories from around the web. Studies link acts of kindness to positive changes in well-being. So, whether they are directly involved in it or they’re just hearing or reading accounts of kindness firsthand, your viewers are bound to appreciate and feel good about the story.

The Good News section of HuffPost is full of such stories that you can share with your audiences.

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Host A Family Contest

Studies show that strong ties with friends and family make people happy. So, why not host a family contest that will provide a bonding experience for families (or friends!) and make you the center of it all.

If your business involves dogs, for example, you can ask viewers to post family pictures with their dogs. If you’re in the food industry, ask for a family photo with a meal, or ask them how they use your products and take a family selfie of it. The idea is to involve the whole family in the contest.

Suave did this in cooperation with Wal-Mart, and asked their audience to Instagram their family photos using their hashtags.

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Embed or Recommend Mood-Boosting Music

Music regulates moods and, in fact, it can be uplifting even when it’s sad.

It has many powerful psychological functions, even including intervention benefits for the treatment of cancer in a clinical setting.

So, don’t hesitate to share music on your social media channels. If you are a musician and you have a SoundCloud account, then share or embed your tracks or other music you like in your social media posts. Let the sound of music bring you closer not only to your audiences but also to your goal of having many Followers.

Image credit: SoundCloud Help

Keep Your Feed Positive

Keep your feed positive and make it an inviting place for viewers to communicate with each other. Human connection makes people happy and happy posts create more of the same, as evidenced by an experiment conducted by Facebook in 2012.

Let’s also not forget that user accounts with more positive posts have a higher number of Followers than accounts with more negative updates.

With a massive following on your accounts you’ll be seen as an authority in your field. To kickstart that process, buy social media Followers from reputable companies. Just make sure you buy high-quality Followers, and only from tried and tested providers.

Be Happy To Make People Happy

Be a source of happiness on the Internet to attract more Followers. Give people more reasons to smile or laugh, and just  begenerally happy to be there reading your posts.

Start with being happy yourself and spread that happiness to all your viewers. Not only will you help make social media a happy place, but you’ll also increase your chances of gaining a solid social media following.

If you’re new to social media, don’t expect to figure things out right away. Finding the perfect strategy requires experimentation and a bit of experience before everything falls into place.

According to Social Media Examiner, 97% of marketers use social media to carry out their marketing efforts but 85% of those participants are still not sure whether their current strategy is working.

This tells us that even the most experienced marketers still don’t have social media marketing all figured out. When playing around with different social media marketing techniques, be sure to tread with caution. One small mistake in this highly viral age can get you major publicity – and not the good kind.

Below are a few of the biggest rookie social media mistakes we’ve seen committed by some of the biggest brands we know.

Creating a Confusing Name

When diving into social media marketing, one of the first things you have to think about is your username or handle. The goal is to make yourself as searchable as possible – and that means choosing a social media handle that’s easy type in and find.

Potential customers who want to learn more about you will naturally look you up on the internet using your official brand name. It’s important that you think of a social media handle that’s as close to your business name as possible to avoid disastrous confusions.

This seems obvious when you say it, but even big brands sometimes fail to think things through.

When Netflix launched Qwikster, they created a Twitter account for it but failed to secure the name. Many users ended up accidentally following the @qwikster account, which was owned by a teenager who tended to curse and tweeted a lot of offensive stuff.

Netflix tried to negotiate but Jason Castillo, the owner of the account, stuck out and kept the account.

When signing up for an account, see if you can use your official brand name as your social media handle. If not, try to see who got it first and try to negotiate.

If they won’t budge, create a slight variation of your name but keep it as simple as possible to avoid confusing potential followers.

Going in Without a Strategy

Social media marketing is an ever-changing game and if you want to keep up, you have to have a strategy.

If you want your online marketing efforts to bear fruit, start with a clear idea of what you want to achieve. Once you have your goals set in place, you can then brainstorm actionable steps that will help you achieve them – and that, my friend, is your strategy.

There’s more to social media marketing than just posting. You must properly utilize the platform that you have in order to add value to your brand and services.

Back when Instagram was just starting out, not all of us had the carefully curated feed we all have today. Domino’s was one of the brands who did not have a clear idea of what Instagram was about back then but they jumped on it anyway.

There’s no love like ? love. ??

A post shared by Domino's Pizza (@dominos) on

This photo might’ve been taken by a teenager with their first smartphone. Their blurry attempt to depict one of America’s all-time favorite foods shows just how much preparation went into their Instagram marketing campaign – zilch! Thankfully, they’ve come a long way and their Instagram feed is much easier on the eyes these days.

To augment your own social media strategy, you can try buying engagement signals for your social media accounts, like Twitter Followers, Instagram Followers, or YouTube Views. This will improve your social proof, compelling people to check out your content when they see how popular it is. Give it a try today!

Using Social Media to Sell, Sell, Sell!

Social media has changed the way we do business, and customers can now do a lot of their shopping without leaving home. This phenomenon has pushed brands to make their products and services available online either through their website or through platforms like eBay and Amazon.

We are even seeing some companies turn their brand page into an online store. While there is nothing wrong with pushing your products online to customers, there is a line to be drawn here.

Social media accounts are to be used for marketing and not selling. The purpose of social media marketing is to add value to what you offer in order to become an indispensable option for consumers.

Pushing your products too much to internet users can be taken in bad taste if you don’t make it relevant.

Instead of pushing their services, AirBnB creates posts that make you want to travel – and highly consider booking an AirBnB when they do.

Your customers are already bombarded by ads the minute they check their social accounts, so spare them from another pushy advertisement by giving them something worth sinking their teeth into.

Not Doing Enough Research

You can’t get away with social media marketing without doing research. Publish a social media post or a blog that’s not backed up by facts and you risk being called out by netizens in an instant.

Brands who succeed on social media are those who are able to establish themselves as a credible source for information relating to their industry.

Recently, Pepsi and their ambassador Kendall Jenner received major backlash for their latest campaign, which people felt undermined the significance of the Black Lives Matter movement.

Image credit: NY Times

The video showed Jenner handing out Pepsi to those who are standing in protest. While they initially wanted to evoke a message of peace, it was clear that the campaign didn’t do the movement justice by neglecting to put proper research and thoughtful planning into the video.

The campaign has since been pulled but both Pepsi and Jenner are still receiving bad press from it.

Being Tactless

Social media allows you to connect to billions of people with a single post, and that’s why it’s important that you remain objective about various sensitive issues.

As a brand, you’re seen as having a moral responsibility to your online audience and being offensive towards any group of people can land you in hot water.

You’d expect a global brand like Adidas to be more careful about what they publish online, but they recently tweeted something that many people took offense over.

Image credit: Business Insider

In their defense, the company was referring to the more recent 2017 Boston Marathon, but they failed to show sensitivity to those who fell victim to the 2013 bombing incident.

This just goes to show that even the best intentions can be misinterpreted on social media so best be careful.

Overlooking Privacy Settings

Brands who are new to the world of social media marketing can easily get overwhelmed by the number of accounts you have to set up and manage.

You have to quickly learn how to optimize each account and update them in the most efficient way possible. It’s easy to play around with a particular setting on social media and completely forget about it the next secondbut even the slightest oversight can cost ya’.

CVS once opened a new Twitter account, @CVS_cares, with a mission to provide more convenient channels for their customers to address their concerns and questions.

But as you can see, it wasn’t so easy to get ahold of them. This frustrated Twitter users who had to wait for page administrators to approve their follow request. This posed a major barrier that defeated the purpose of creating a customer service account.

CVS has since deleted the account, which tells us they’ve aborted the mission of providing their followers with better customer support over social media.

Typos – Eek!

If you want people to take you and your campaign seriously, you have to keep errors to a minimum. Slight grammatical errors and misspellings are usually forgiven but being more religious about proofreading can do wonders to your reputation.

Just this year, the Department of Education was roasted by Twitter users for misspelling the name of renowned civil rights activist W.E.B. Du Bois in one of their posts.

In an attempt to rectify the situation, the Department of Education issued an apology – with yet another spelling mishap!

All the posts have since been edited but the internet had already seen everything before they could do anything about it.

The lesson: always proofread, especially if you’re the Department of Education.

Use Social Media With Caution

Social media is one of the most powerful marketing platforms available, and you have to use it with utmost caution. Everything you post online can affect your reputation so make sure your online persona is aligned with the overall brand image you want to portray.

Learn from some of the biggest mistakes we’ve discussed here today so you can supercharge your social media marketing campaign without risking your credibility.

Start off your campaign strong by purchasing a few thousand Followers and other social signals to help people find you on the internet. Combined with a careful and well-planned strategy, bought social signals can help you achieve your marketing goals at a much quicker pace.

Remember, with a great social media presence comes even greater responsibilities – use your newfound platform well and venture through the internet with caution.

The dawn of social media has drastically changed the course of digital marketing. Brands, both big and small, now have fairly equal chances of increasing their visibility to consumers with ad placements and a smart social media marketing strategy.

It’s been found that brands allocate 10% of their current budget for social media marketing and will see a steady increase to 25% in the coming years.

If you’re working with a limited budget, you may feel like you’re falling out of the race. Today, we’ll be helping you develop a more efficient and precise strategy that works perfectly with the budget that you have.

Don’t Talk To Just About Everyone

Talking to just about everybody on Facebook or Twitter is a big waste of marketing time and resources. If you want your marketing strategy to provide the results you want, you must focus on precisely targeting your ideal customer.

Developing a painfully specific buyer persona should help you narrow down your list of potential customers into a more precise set of leads.

Studies show that 71% of brands who exceed their target revenue use a buyer persona to help them zero-in on their prospective clients.

Image credit: Kissmetrics

The image shown above is an example of a highly specific buyer persona card. Your version should contain specific information like age, location, profession, interests and the like to help you get an in-depth overview of your ideal customers and where they hang out on the internet.

Shift Your Perspective

If you want your campaign to succeed, you have to stop selling so much. This may sound counterproductive, but providing people with valuable content elevates you from being just another brand into an authority in your industry.

70% of marketers believe that interactive, valuable content effectively engages buyers. An engaged pool of potential buyers gives you much better chances of increasing sales compared to an unengaged following.

Excedrin is a popular headache drug, and this brand knows how to give their users timely, clever and useful information without having to actually sell their products.

The pharmaceutical brand came up with a winning ad for the 2016 presidential election that was so entertaining and timely you wouldn’t think of any other medication for your debate-induced headache.

Move Them To Your Email List

Confining your lead hunting to social media will leave you at the mercy of the website’s native algorithm and filtered feed.

But getting them to give you their email can be a challenge.

It may be a challenge but it’s not at all impossible. One way to get your followers to give you their email is by giving them a valuable offer they can’t resist – for free.

Giving away a free eBook is one of the most effective ways you can get people to give you their emails.

Image credit: AdEspresso

eBooks are incredibly easy to make and it doesn’t even have to cost you anything if you do it yourself. There’s an eBook to be written for every niche, you just have to do a bit of digging. You can advertise your free eBook on social media and your website, asking people to sign up in order to get their copy.

HubSpot knows how much their audience loves getting their hands on new marketing resources. Aside from helping them establish themselves as a digital marketing authority, they’re also able to grow their mailing list – a double win, if you ask us.

Create Custom Images

Today, pictures do more than just paint a thousand words – they are also one of your strongest marketing assets.

According to Mary Meeker, renowned internet analyst, the world uploads over 1.8 billion images a day. This just reiterates how much visual sharing has become the current and future trend of marketing.

Image credit: Recode

Images are also three times more likely to be shared compared to other forms of updates – that puts you one step closer to reaching viral success.

Stunning visuals are most likely to stop internet users in their browsing tracks, giving you more visibility and raising brand awareness.

Take Grammarly for example, an online tool with an impressive social media presence. They use stunningly simple images to stay on their followers’ radar.

Especially National Coffee Day!

Posted by Grammarly on Thursday, September 29, 2016

You don’t have to spend big bucks to recreate their success. You can take photos using your smartphone and lay them out using free web-based tools like Canva.

With a little creativity and a few original snapshots, you can come up with engaging images for your campaign that people will love.

Invest In Videos

81% of consumers remember watching a video about a brand – that stat tell us that brands should invest a good chunk of their budget in video marketing materials.

Intel is a global tech brand that uses a lot of videos in their campaign. They have no problem selling their electronics, but they still pay close attention to crafting great ads. Instead of creating videos that sell their products, they use YouTube as a platform to shed light on how their products enrich other people’s lives.

Videos that sell the best are often those that don’t sell anything at all.

Use videos to teach your target audience how to make their lives easier and better through the use of your services or products, or showcase people who have done just that.

Know Your Engagers

According to John Haydon, there are five types of engagers on the internet. Learning how to approach them can help you leverage your campaign to success.

Below is a brief breakdown of how Haydon classified these engagers.

The Broadcasters

These are the type of engagers who like producing their own content. They scour the internet for relevant resources to help them craft their posts.

The BFFs

The BFFs are what we call micro-influencers. Their opinion and thoughts about a product or service are highly regarded by people within their personal network.

Scout’s Honor

Scout’s Honor signifies an influencer of massive proportions, someone who’s great at gaining the trust of others. These are people who have a cult following both online and offline.

The Opinionated

These are the restaurant critics of the internet. They share their bold opinions about every topic of interest and they don’t care whether they get on a brand’s bad side.

The Informer

These are the type of engagers you’d want to tap during a sharing campaign. They’re just like broadcasters except they don’t create their own posts.

Buy Yourself Some Credibility

Establishing a respectable degree of social proof may come as a challenge to some, happening too slowly to make a real impact. This is a delay you can’t afford.

If you want to grow an impressive following on social media, consider buying high-quality Followers from a tried and tested provider.

The companies on our list are tested and reviewed, and in our experience they’ll deliver your followers as promised, with no delays. They also offer dependable customer support and transparent refund policies that protect your best interests.

Buying followers can be the kickstart your social proof needs to speed up organic growth. Combined with a consistent and planned marketing strategy, bought followers can help you achieve your marketing goals a lot sooner than you expected.

Take Full Advantage of Analytics Tools – For Free at First

There are hundreds of analytics tools out there that promise to give you access to some exclusive data you can’t get anywhere else – but we all know that’s not necessarily true. These analytics companies work on a bait and hook business model that reels you in with free services and then jumps you with membership fees.

The data you get from the free packages should usually be more than enough to help you develop a more precise strategy. If you want a more diverse set of data for your campaign, use several free tools together.

Among the most popular tools out there are Buffer, Quintly, Cyfe, and Google Analytics. These tools have such robust dashboards you might not find a need to upgrade to a paid subscription anytime soon.

Allocate Smart

Social media marketing on a budget is not about how much you’re willing to spend but how well you allocate your resources.

A more precise campaign can be achieved with smarter allocation. Stop wasting your time, energy and resources on a strategy that’s not giving you the best possible results.

Buying high-quality Followers from a provider you can trust is the best way to help your social proof grow without having to wait on the painstakingly slow process of organic growth.

Despite having a limited budget, you can still compete with some of the big guys – you just have to be a lot smarter about how you spend your marketing money.