Spying on the competition is as old as competition itself. In business, gathering intelligence using publicly available data is not illegal, and not nearly as exciting as Jason Bourne’s life or half as dangerous as real international espionage is. It’s all business.

In fact, it’s the first rule of business to know your competitors’ strengths and weaknesses in order to stay ahead. Today, when all kinds of tools are available to do the job, there is no justification for not conducting solid competitor analyses in your industry.

That said, if you’re looking for information on how to get started with a social media competitor analysis, this post is for you. When you’ve decided on a monitoring tool to use (like a social network), the following are some of the points you should focus on.

(Note: we have no relationship with the companies that offer the services in this article; they are just handy tools we like!)

Image credit : autodo

Identify the Competition

You probably have your eye on your competition already but if not, the quickest way to find them is to search for them on Google and check popular forums in your industry.

Google the search terms and keywords people would use to find your business. Try combining your search with your geographical location, also. Then, check the sites you find to learn what social media channels they are using. Look for those social media buttons.

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Aside from Google, you can look at who your followers are following and take it from there.

Start small and pick three to five of the best competitors only. That way, you’ll be able to manage all the information easily and still have enough of a sample to benchmark yourself against or create a baseline with.

If you’ve just started your business or have only just opened your social media accounts, give your Follower count a good boost by buying social media followers. It’s a marketing tactic designed to influence people into following you. A large following will attract followers all on its own, and if you buy high-quality social media Followers that look real, then you’ll also be seen as an authority in your niche. Read our reviews to find the best provider for your social platform of choice.

Assess the Competition

Once you’ve identified your competition, it’s time to size them up. Assessing your competitors can be overwhelming and that is why you need to pick the right tools to make the job easier for you.

To that end, here are some of the metrics you should be looking at, with some of the best social media monitoring tools you can use to measure and analyze that data.

How big is their following?

Note how many followers your competitors have and how fast or slowly they are gaining followers. Measure their follower growth daily, weekly, monthly, and yearly. Are their followings going up or going down, and at what point does this happen?

Locowise is one of the best tools that provide an in-depth analysis of follower growth for many social networks. You can compare your profile to other accounts with differently sized followings, or add your other social media accounts for a centralized perspective.

Image credit: GetApp

Locowise also offers the ability to measure and analyze data within a date range, which is great for when you’re running a campaign and testing the effectiveness of it – or looking at how your competitors’ followings have changed over time. It interprets data for you and even suggests strategies you can use to improve your results.

This tool can help you schedule posts, monitor the number of impressions you get, measure engagement, and more.

How often do they post?

Determine how often your competitors post on their social channels and what platforms they post the most on. Use the information you’ll learn as a baseline for how often you should post, including what platform you should maybe focus on.

A good tool you can use to find out how often your competitors post is Fanpage Karma. It can perform a side by side comparison of your profile and your competitors and can analyze accounts across Facebook, Twitter, Google+, Instagram, YouTube, and Pinterest.

Image credit: SocialMediaExaminer

Some of the metrics the app measures include post frequency, growth, engagement, top posts, external links, and others.

What is their engagement rate like?

Knowing the engagement rate of a post is critical to advancing the content marketing strategies of any business. A low engagement rate is akin to being dead, as far as marketing your business is concerned. So, benchmarking your engagement against that of your competitors is not a bad way to make sure the market still finds your business relevant.

Some fundamental elements of engagement that you’ll want to look into and that form the engagement rate are likes, comments, shares, and social mentions.

You can take a look at your platform’s built-in analytics to see how well your posts are being received or use a third-party social media tool that will include your competitors’ posts.

For social mentions, you can use an app like Google Alerts to track keywords not just on social media platforms but also across the web. Google Alerts is simple to use and easy to set up. It can track keyword and phrase mentions in your niche. It can even email you new results so you don’t have to “listen” to and monitor every keyword match as it comes along.

Image credit: MUO

What are their strengths and weaknesses?

Identify not just your brand’s strengths and weaknesses but also your competitors’. Monitoring the weaknesses of your competitors can present opportunities for you.

How wide is your competitors’ reach? On what metrics do they under-perform? On what platform do they have a weak presence? Do their followers grow faster than yours? Social media monitoring tools can help you answer these questions and more.

You can also consider using Buzzsumo. Buzzsumo can help you find popular posts and those posts that get the most shares. It can help you generate new ideas for content by looking at the most viral or linked-to posts. You can also learn which posts generate the most engagement across different time frames, or identify the people who engage the most with your competitors.

Image credit: Buzzsumo

If your problem has to do with a lack of follower growth, aside from using Buzzsumo or other monitoring tools for analyses, and aside from running a followers campaign, you should also consider buying social media followers – but not because they’ll become actual customers.

A high number of followers will draw other users to you. It’s one great way to grow your organic reach because your large follower count will tell people you are worth following, and they’ll be tempted to come check you out.

Keep an Eye On Your Competition!

Keeping an eye on your competition is necessary in order to know where you’re at within your niche. It’s one way you can improve your social media performance and bring in business to your company.

In today’s ultra-public world, it’s easy to keep tabs on your competitors with the many social media marketing tools available. Choose the right ones, and take advantage of the insights you can gain to grow not just your social media presence, but also your business.

Image credit: Nextpoint

The first step in developing a cult brand is understanding that it’s neither expert management nor efficient operations that create it. At the heart of cult branding is the social and psychological makeup of people, which creates fiercely loyal customers out of regular ones.

When you make people realize their wants and needs or appeal to their personal beliefs, you elicit emotions and social responses that will make them so loyal they’ll refuse to buy from your competitors. In all your marketing endeavors, this is what you should strive for.

Just think of the war between Apple and Windows fanatics. Those are the kind of fans to look for and encourage.

The bedrock principles of cult branding lie in the wants, needs, and ideals of people, and when you tap into them you activate the loyalty circuits in your audience. It’s not easy but neither is it impossible.

Are you aiming to foster a cult following for your brand? Check out the qualities below that all cult brands have in common, and learn to adapt them for your own purposes.

Image credit: MBA Skool

They Provide a Sense of Belonging

The answers to the whys of consumer behavior can often be found in psychology – where else? Psychology and marketing often go together and cult brands understand this.

Their marketers regularly use principles of psychology to draw customers in to their products and services. They exploit the universal needs and wants of people from a psychological vantage.

One such need relates to the sense of belonging. According to Maslow’s hierarchy of needs, the need of humans to belong is, psychologically speaking, almost as important as food or water.

People don’t always recognize psychological needs. Your job, as a marketer, is to make people realize they have those needs and then provide solutions for them. Successful cult brands don’t simply create products, services, and concepts that fill this need to perfection, they masterfully make people aware of those needs.

Starbucks, one of the most popular cult brands, created a need for luxury coffee that soon attracted loyal customers. Who would have thought that an existing commodity product, that you can often get for less than a buck, would attract a large following of people who’d gladly pay for an expensive cup of coffee to distinguish themselves as coffee connoisseurs, or pretend to be? The need to belong is strong.

Image credit: America Retail

There are many theories as to why people want to belong. Psychologists believe that when we act on this basic need, we make decisions but we don’t usually understand why on an intellectual level.

Why do we buy ridiculously priced coffee? Is it really that much better? Ask many people and you’ll get many answers, but the main reasons mostly lie in the psychology of belonging. Take social proof, for example.

Social proof is the tendency of people to make choices based on other people’s choices, because they feel that the opinion of a majority is likely to be correct. It’s a bit different than the theory of belonging, but it illustrates how people can make decisions based on their emotions– sometimes, without even realizing it.

Social proof can also help you build a strong brand online. By buying social media Followers and other social signals, you’ll grow the social proof that will help you gain organic Followers. These people will Follow you because they’ll see so many other people tagging along already, and they’ll be happy to jump on the bandwagon too.

They Build Self-worth

Closely related to the sense of belonging is the need for self-worth. More particularly, psychologists refer to it as the Social Identity Theory. The proponents of the theory believe that groups we belong to, like social class, family, school, company, etc., provide us with our self-worth.

So, in order for us to feel better about ourselves, we promote the status of our groups and discriminate against those who are not in our group.

Apple clearly took it to this level by creating an “us against them” mentality among its customers. The friendly (but serious) feud between Apple and Microsoft users is famous around the world, with each side demonstrating a strong cultish admiration for their own products.

Image credit: Know Your Meme

Apple perfectly met the self-esteem needs of its users, probably more so than Microsoft, and their brand purpose and passion have weaved their way into the emotions of millions.

They Promote Exclusivity

Cult brands address the self-esteem needs of consumers by creating a sense of exclusivity for their brand. They give their brand the coveted status that appeals to people’s desire to feel and be important.

By introducing the idea that the product or service is only available to a select few, people naturally want it more.

If you’ve heard of the recruiting slogan of the US Marines Corp, “The Few. The Proud.,” you probably know that it’s one of the most successful ad campaigns of the 20th century. The Marines could thank our innate psychological needs for that.

Indeed, cult branding isn’t limited to products and services. It could encompass everything from ideas and concepts to people and what they represent, like Oprah Winfrey or Martha Stewart, to name a few.

Image credit: ABC News

They have a Strong Brand Position

Brand position refers to what you stand for as a brand. It’s the emotional core of why your brand exists and is tied to the foundation of your culture, and it could be political or just social/cultural. It gives your customers a reason to believe in you and wins their hearts, not just their minds.

Brand position is a statement that drives everything about your company, including taglines. For instance, Disney’s brand position is “fun, family entertainment” while their tagline is “Where Dreams Come True.”

Create a truly meaningful positioning statement and align your tagline to your position. A strong brand message speaks to the heart and allows customers to associate your brand with positive feelings. First ask yourself, what do you want to deliver to your customers and the world?

When you have a strong brand position, developing an effective tagline will be easier. You also give your customers a compelling reason why they should stand in line to buy your products or avail themselves of your services. Create a culture and an emotional reason for people to like you. You might just start seeing your logo tattooed on the skin of your customers.

Image credit: Retail Voodoo

They are a Status Symbol

Everybody wants to “make it” and possessing something that represents status is the culminating point for most. Along with increased financial wealth, many people find social status to be of the utmost importance.

Some people buy products they can’t afford to impress others, while some buy luxury goods to salvage their own ego and feel good about themselves. Whatever the reason, cult brands are aware of this human insecurity and so they create ideas, products, and services that represent status.

Quality matters, but it’s certainly for more than the craftsmanship that people, even those with relatively low income, buy Louis Vuitton products. Louis Vuitton has always been a brand that appealed to the wealthy. Now, though, they appeal to everyone because they symbolize wealth and high status. People buy a Louis Vuitton bag not so they can have a well-crafted bag, but so they can own a Louis Vuitton bag.

Image credit: Ratchet Pics via Pinterest

They Provide Extravagant Customer Service

People want to feel valued, and they look for experiences that make them feel young, sporty, or powerful, for example. Knowing what your target audience wants and needs is the key to attracting customers and building long-term loyalty.

Cult brands sell experiences and positive feelings. They ask how you feel, not just if you are satisfied with their offerings. They give the kind of customer service that borders on the excessive, beyond just great or excellent. All with the goal of making their customers feel important and eager to come back for more.

Apple does this exceptionally well, from the moment you enter their store to the time you leave. Though they have a good product, this isn’t the only reason for the cult-like behavior of their fans. Great product and customer service are part and parcel of the entire experience that is Apple.

Ikea, too, is known for their customer service. Ikea’s selling points aren’t just their cost-effective, ready-to-assemble products. It’s also the way they have made it clear from the very start that customers sit high on their priority list. Don’t they always encourage customers to return products (even if they’ve already been assembled) that don’t meet expectations?

Image credit: IKEA

Do You Have What it Takes to be a Cult Brand?

Cult branding exists because of the emotional responses and social relationships of people. It is based on the principles of psychology and sociology that explain man’s deepest needs.

Abraham Maslow explained it best when he theorized that everything we do, we do in response to a need of some kind, be it a lower or a higher need. So, when a brand addresses people’s needs on a fundamental level, fanatical behavior almost always follows.

Can you build a cult following? Tap deeply into the emotions of your customers and it definitely becomes possible. Don’t just aim for your products to sell, but aspire to develop a strong following that will buy your product regardless of logic.

There are many psychological principles that you can use to promote your brand, and not just the ones in here. Explore them all and you’re sure to gain a strong following. Before all that though, you need an audience to build cult followers out of.

Grow a strong social media presence and augment your organic marketing campaigns with bought social media Followers. Thousands of Followers will not only help you rank high in search results but will also help you create a credible online reputation. When you decide to buy, make sure you buy high-quality Followers and only from trusted providers.

Hit all these bases and there’ll be no reason why you can’t have a cult following of your own. Start today and start reaping your rewards tomorrow!

Nobody goes online to hear bad news and negative narratives. It’s heartbreaking, disappointing and just plain depressing.

Have you ever talked to a negative person and hung on his every word because you liked listening to energy-draining talk? Do you think people will tend to react positively if you’re posting gloomy and meaningless updates, that don’t have any tangible benefit to their lives?

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You probably didn’t know that there are data that suggest social media users who exhibit a lot of negativity in their posts have a lower number of Followers than those who don’t.

There are many studies that reveal the basis of happiness and not surprisingly, those who generate happiness online are favored more than those who don’t. Besides happiness, there’s another way that science says will encourage people to follow you and it’s called social proof. Social proof, in a nutshell, is a type of conformity that encourages people to do what others are doing.

You can buy social proof in the form of Followers, and then let your massive following attract real, organic Followers. Because if thousands of people are already following you, the internet will take notice and many people will be compelled to come check you out, and maybe follow you too.

This is a bit of an oversimplification of the phenomenon of social proof, but it works just as well as these science-backed ways below, which will bring happiness to your viewers and more Followers to you.

7 Science-Backed Ways to Spread Happiness Online

Image credit: WellnessHub

Happiness is 40% our choice, according to some research. Sometimes we get distracted by our circumstances, but our motivations to be happy remain the same no matter what’s happening in our lives. Take advantage of this and use positive emotions not just to spread happiness online but to gain a large following.

Make Them Laugh

Tell a joke or show your viewers table-slapping-funny videos and images. Laughter can be very contagious and has many psychological and medical benefits. If you can make people laugh, you up your chances of gaining Followers, one smile at a time.

An excellent example of how laughter can bring you Followers is Candace Payne, better known as Chewbacca Mom.

It's the simple joys in life….

Posted by Candace Payne on Thursday, May 19, 2016

 

This video, which was the most popular Facebook Live video of 2016, paved the way for Payne to become internet famous. Not only did she gain a ton of popularity and Followers with her contagious laughter, she also made a lot of money because of it.

Post Inspiring Quotes

Being positive about life makes it easier to reach for happy thoughts, and to actually be happy more often. Inspiring quotes about tackling common life stressors bring hope and strength, and help make personal and cultural issues more manageable.

Image credit: Bright Drops

Inspiring quotes also foster the realizations that can lead to self-development and increased self-worth. These are all things that can make people happy.

Take Up A Cause and Let Your Viewers Contribute

Raise awareness for a cause you are passionate about and involve your viewers. People feel happy when they’re helping others. So, when you provide opportunities for others to help, you also bring them happiness.

Take a look at how Disney ran their charity campaign for the Make A Wish Foundation. A lot of people responded and it was one of the most successful charity campaigns that used social media.

Image credit: Content Designed

Post Feel-Good Acts-of-Kindness Content

Post feel-good acts-of-kindness stories from around the web. Studies link acts of kindness to positive changes in well-being. So, whether they are directly involved in it or they’re just hearing or reading accounts of kindness firsthand, your viewers are bound to appreciate and feel good about the story.

The Good News section of HuffPost is full of such stories that you can share with your audiences.

Image credit: HUFFPOST

Host A Family Contest

Studies show that strong ties with friends and family make people happy. So, why not host a family contest that will provide a bonding experience for families (or friends!) and make you the center of it all.

If your business involves dogs, for example, you can ask viewers to post family pictures with their dogs. If you’re in the food industry, ask for a family photo with a meal, or ask them how they use your products and take a family selfie of it. The idea is to involve the whole family in the contest.

Suave did this in cooperation with Wal-Mart, and asked their audience to Instagram their family photos using their hashtags.

Image credit: First Class Fashionista

Embed or Recommend Mood-Boosting Music

Music regulates moods and, in fact, it can be uplifting even when it’s sad.

It has many powerful psychological functions, even including intervention benefits for the treatment of cancer in a clinical setting.

So, don’t hesitate to share music on your social media channels. If you are a musician and you have a SoundCloud account, then share or embed your tracks or other music you like in your social media posts. Let the sound of music bring you closer not only to your audiences but also to your goal of having many Followers.

Image credit: SoundCloud Help

Keep Your Feed Positive

Keep your feed positive and make it an inviting place for viewers to communicate with each other. Human connection makes people happy and happy posts create more of the same, as evidenced by an experiment conducted by Facebook in 2012.

Let’s also not forget that user accounts with more positive posts have a higher number of Followers than accounts with more negative updates.

With a massive following on your accounts you’ll be seen as an authority in your field. To kickstart that process, buy social media Followers from reputable companies. Just make sure you buy high-quality Followers, and only from tried and tested providers.

Be Happy To Make People Happy

Be a source of happiness on the Internet to attract more Followers. Give people more reasons to smile or laugh, and just  begenerally happy to be there reading your posts.

Start with being happy yourself and spread that happiness to all your viewers. Not only will you help make social media a happy place, but you’ll also increase your chances of gaining a solid social media following.

If you’re new to social media, don’t expect to figure things out right away. Finding the perfect strategy requires experimentation and a bit of experience before everything falls into place.

According to Social Media Examiner, 97% of marketers use social media to carry out their marketing efforts but 85% of those participants are still not sure whether their current strategy is working.

This tells us that even the most experienced marketers still don’t have social media marketing all figured out. When playing around with different social media marketing techniques, be sure to tread with caution. One small mistake in this highly viral age can get you major publicity – and not the good kind.

Below are a few of the biggest rookie social media mistakes we’ve seen committed by some of the biggest brands we know.

Creating a Confusing Name

When diving into social media marketing, one of the first things you have to think about is your username or handle. The goal is to make yourself as searchable as possible – and that means choosing a social media handle that’s easy type in and find.

Potential customers who want to learn more about you will naturally look you up on the internet using your official brand name. It’s important that you think of a social media handle that’s as close to your business name as possible to avoid disastrous confusions.

This seems obvious when you say it, but even big brands sometimes fail to think things through.

When Netflix launched Qwikster, they created a Twitter account for it but failed to secure the name. Many users ended up accidentally following the @qwikster account, which was owned by a teenager who tended to curse and tweeted a lot of offensive stuff.

Netflix tried to negotiate but Jason Castillo, the owner of the account, stuck out and kept the account.

When signing up for an account, see if you can use your official brand name as your social media handle. If not, try to see who got it first and try to negotiate.

If they won’t budge, create a slight variation of your name but keep it as simple as possible to avoid confusing potential followers.

Going in Without a Strategy

Social media marketing is an ever-changing game and if you want to keep up, you have to have a strategy.

If you want your online marketing efforts to bear fruit, start with a clear idea of what you want to achieve. Once you have your goals set in place, you can then brainstorm actionable steps that will help you achieve them – and that, my friend, is your strategy.

There’s more to social media marketing than just posting. You must properly utilize the platform that you have in order to add value to your brand and services.

Back when Instagram was just starting out, not all of us had the carefully curated feed we all have today. Domino’s was one of the brands who did not have a clear idea of what Instagram was about back then but they jumped on it anyway.

There’s no love like ? love. ??

A post shared by Domino's Pizza (@dominos) on

This photo might’ve been taken by a teenager with their first smartphone. Their blurry attempt to depict one of America’s all-time favorite foods shows just how much preparation went into their Instagram marketing campaign – zilch! Thankfully, they’ve come a long way and their Instagram feed is much easier on the eyes these days.

To augment your own social media strategy, you can try buying engagement signals for your social media accounts, like Twitter Followers, Instagram Followers, or YouTube Views. This will improve your social proof, compelling people to check out your content when they see how popular it is. Give it a try today!

Using Social Media to Sell, Sell, Sell!

Social media has changed the way we do business, and customers can now do a lot of their shopping without leaving home. This phenomenon has pushed brands to make their products and services available online either through their website or through platforms like eBay and Amazon.

We are even seeing some companies turn their brand page into an online store. While there is nothing wrong with pushing your products online to customers, there is a line to be drawn here.

Social media accounts are to be used for marketing and not selling. The purpose of social media marketing is to add value to what you offer in order to become an indispensable option for consumers.

Pushing your products too much to internet users can be taken in bad taste if you don’t make it relevant.

Instead of pushing their services, AirBnB creates posts that make you want to travel – and highly consider booking an AirBnB when they do.

Your customers are already bombarded by ads the minute they check their social accounts, so spare them from another pushy advertisement by giving them something worth sinking their teeth into.

Not Doing Enough Research

You can’t get away with social media marketing without doing research. Publish a social media post or a blog that’s not backed up by facts and you risk being called out by netizens in an instant.

Brands who succeed on social media are those who are able to establish themselves as a credible source for information relating to their industry.

Recently, Pepsi and their ambassador Kendall Jenner received major backlash for their latest campaign, which people felt undermined the significance of the Black Lives Matter movement.

Image credit: NY Times

The video showed Jenner handing out Pepsi to those who are standing in protest. While they initially wanted to evoke a message of peace, it was clear that the campaign didn’t do the movement justice by neglecting to put proper research and thoughtful planning into the video.

The campaign has since been pulled but both Pepsi and Jenner are still receiving bad press from it.

Being Tactless

Social media allows you to connect to billions of people with a single post, and that’s why it’s important that you remain objective about various sensitive issues.

As a brand, you’re seen as having a moral responsibility to your online audience and being offensive towards any group of people can land you in hot water.

You’d expect a global brand like Adidas to be more careful about what they publish online, but they recently tweeted something that many people took offense over.

Image credit: Business Insider

In their defense, the company was referring to the more recent 2017 Boston Marathon, but they failed to show sensitivity to those who fell victim to the 2013 bombing incident.

This just goes to show that even the best intentions can be misinterpreted on social media so best be careful.

Overlooking Privacy Settings

Brands who are new to the world of social media marketing can easily get overwhelmed by the number of accounts you have to set up and manage.

You have to quickly learn how to optimize each account and update them in the most efficient way possible. It’s easy to play around with a particular setting on social media and completely forget about it the next secondbut even the slightest oversight can cost ya’.

CVS once opened a new Twitter account, @CVS_cares, with a mission to provide more convenient channels for their customers to address their concerns and questions.

But as you can see, it wasn’t so easy to get ahold of them. This frustrated Twitter users who had to wait for page administrators to approve their follow request. This posed a major barrier that defeated the purpose of creating a customer service account.

CVS has since deleted the account, which tells us they’ve aborted the mission of providing their followers with better customer support over social media.

Typos – Eek!

If you want people to take you and your campaign seriously, you have to keep errors to a minimum. Slight grammatical errors and misspellings are usually forgiven but being more religious about proofreading can do wonders to your reputation.

Just this year, the Department of Education was roasted by Twitter users for misspelling the name of renowned civil rights activist W.E.B. Du Bois in one of their posts.

In an attempt to rectify the situation, the Department of Education issued an apology – with yet another spelling mishap!

All the posts have since been edited but the internet had already seen everything before they could do anything about it.

The lesson: always proofread, especially if you’re the Department of Education.

Use Social Media With Caution

Social media is one of the most powerful marketing platforms available, and you have to use it with utmost caution. Everything you post online can affect your reputation so make sure your online persona is aligned with the overall brand image you want to portray.

Learn from some of the biggest mistakes we’ve discussed here today so you can supercharge your social media marketing campaign without risking your credibility.

Start off your campaign strong by purchasing a few thousand Followers and other social signals to help people find you on the internet. Combined with a careful and well-planned strategy, bought social signals can help you achieve your marketing goals at a much quicker pace.

Remember, with a great social media presence comes even greater responsibilities – use your newfound platform well and venture through the internet with caution.

The dawn of social media has drastically changed the course of digital marketing. Brands, both big and small, now have fairly equal chances of increasing their visibility to consumers with ad placements and a smart social media marketing strategy.

It’s been found that brands allocate 10% of their current budget for social media marketing and will see a steady increase to 25% in the coming years.

If you’re working with a limited budget, you may feel like you’re falling out of the race. Today, we’ll be helping you develop a more efficient and precise strategy that works perfectly with the budget that you have.

Don’t Talk To Just About Everyone

Talking to just about everybody on Facebook or Twitter is a big waste of marketing time and resources. If you want your marketing strategy to provide the results you want, you must focus on precisely targeting your ideal customer.

Developing a painfully specific buyer persona should help you narrow down your list of potential customers into a more precise set of leads.

Studies show that 71% of brands who exceed their target revenue use a buyer persona to help them zero-in on their prospective clients.

Image credit: Kissmetrics

The image shown above is an example of a highly specific buyer persona card. Your version should contain specific information like age, location, profession, interests and the like to help you get an in-depth overview of your ideal customers and where they hang out on the internet.

Shift Your Perspective

If you want your campaign to succeed, you have to stop selling so much. This may sound counterproductive, but providing people with valuable content elevates you from being just another brand into an authority in your industry.

70% of marketers believe that interactive, valuable content effectively engages buyers. An engaged pool of potential buyers gives you much better chances of increasing sales compared to an unengaged following.

Excedrin is a popular headache drug, and this brand knows how to give their users timely, clever and useful information without having to actually sell their products.

The pharmaceutical brand came up with a winning ad for the 2016 presidential election that was so entertaining and timely you wouldn’t think of any other medication for your debate-induced headache.

Move Them To Your Email List

Confining your lead hunting to social media will leave you at the mercy of the website’s native algorithm and filtered feed.

But getting them to give you their email can be a challenge.

It may be a challenge but it’s not at all impossible. One way to get your followers to give you their email is by giving them a valuable offer they can’t resist – for free.

Giving away a free eBook is one of the most effective ways you can get people to give you their emails.

Image credit: AdEspresso

eBooks are incredibly easy to make and it doesn’t even have to cost you anything if you do it yourself. There’s an eBook to be written for every niche, you just have to do a bit of digging. You can advertise your free eBook on social media and your website, asking people to sign up in order to get their copy.

HubSpot knows how much their audience loves getting their hands on new marketing resources. Aside from helping them establish themselves as a digital marketing authority, they’re also able to grow their mailing list – a double win, if you ask us.

Create Custom Images

Today, pictures do more than just paint a thousand words – they are also one of your strongest marketing assets.

According to Mary Meeker, renowned internet analyst, the world uploads over 1.8 billion images a day. This just reiterates how much visual sharing has become the current and future trend of marketing.

Image credit: Recode

Images are also three times more likely to be shared compared to other forms of updates – that puts you one step closer to reaching viral success.

Stunning visuals are most likely to stop internet users in their browsing tracks, giving you more visibility and raising brand awareness.

Take Grammarly for example, an online tool with an impressive social media presence. They use stunningly simple images to stay on their followers’ radar.

Especially National Coffee Day!

Posted by Grammarly on Thursday, September 29, 2016

You don’t have to spend big bucks to recreate their success. You can take photos using your smartphone and lay them out using free web-based tools like Canva.

With a little creativity and a few original snapshots, you can come up with engaging images for your campaign that people will love.

Invest In Videos

81% of consumers remember watching a video about a brand – that stat tell us that brands should invest a good chunk of their budget in video marketing materials.

Intel is a global tech brand that uses a lot of videos in their campaign. They have no problem selling their electronics, but they still pay close attention to crafting great ads. Instead of creating videos that sell their products, they use YouTube as a platform to shed light on how their products enrich other people’s lives.

Videos that sell the best are often those that don’t sell anything at all.

Use videos to teach your target audience how to make their lives easier and better through the use of your services or products, or showcase people who have done just that.

Know Your Engagers

According to John Haydon, there are five types of engagers on the internet. Learning how to approach them can help you leverage your campaign to success.

Below is a brief breakdown of how Haydon classified these engagers.

The Broadcasters

These are the type of engagers who like producing their own content. They scour the internet for relevant resources to help them craft their posts.

The BFFs

The BFFs are what we call micro-influencers. Their opinion and thoughts about a product or service are highly regarded by people within their personal network.

Scout’s Honor

Scout’s Honor signifies an influencer of massive proportions, someone who’s great at gaining the trust of others. These are people who have a cult following both online and offline.

The Opinionated

These are the restaurant critics of the internet. They share their bold opinions about every topic of interest and they don’t care whether they get on a brand’s bad side.

The Informer

These are the type of engagers you’d want to tap during a sharing campaign. They’re just like broadcasters except they don’t create their own posts.

Buy Yourself Some Credibility

Establishing a respectable degree of social proof may come as a challenge to some, happening too slowly to make a real impact. This is a delay you can’t afford.

If you want to grow an impressive following on social media, consider buying high-quality Followers from a tried and tested provider.

The companies on our list are tested and reviewed, and in our experience they’ll deliver your followers as promised, with no delays. They also offer dependable customer support and transparent refund policies that protect your best interests.

Buying followers can be the kickstart your social proof needs to speed up organic growth. Combined with a consistent and planned marketing strategy, bought followers can help you achieve your marketing goals a lot sooner than you expected.

Take Full Advantage of Analytics Tools – For Free at First

There are hundreds of analytics tools out there that promise to give you access to some exclusive data you can’t get anywhere else – but we all know that’s not necessarily true. These analytics companies work on a bait and hook business model that reels you in with free services and then jumps you with membership fees.

The data you get from the free packages should usually be more than enough to help you develop a more precise strategy. If you want a more diverse set of data for your campaign, use several free tools together.

Among the most popular tools out there are Buffer, Quintly, Cyfe, and Google Analytics. These tools have such robust dashboards you might not find a need to upgrade to a paid subscription anytime soon.

Allocate Smart

Social media marketing on a budget is not about how much you’re willing to spend but how well you allocate your resources.

A more precise campaign can be achieved with smarter allocation. Stop wasting your time, energy and resources on a strategy that’s not giving you the best possible results.

Buying high-quality Followers from a provider you can trust is the best way to help your social proof grow without having to wait on the painstakingly slow process of organic growth.

Despite having a limited budget, you can still compete with some of the big guys – you just have to be a lot smarter about how you spend your marketing money.