Just this year, Pinterest was able to raise $150 million from private investors. The company’s increased value is a far cry from its humble beginnings in 2010.

Pinterest’s value of $12 million tells us their platform is capable of rapid growth. If you’re a brand or a social media manager, you need to start strengthening your Pinterest marketing strategy as early as now because there’s no telling what this platform is capable of doing in the future.

Learn a few tips on how to craft a killer Pinterest marketing strategy below.

Source Links are Everything

Pinterest is one of the best traffic generators on the web. If you’re not linking your pins back to your website, you’re missing out on some high-quality leads.

The next time you upload a pin on one of your boards, check the source box and make sure the post is linking back to your desired site or sales page.

Image credit: MCNG Marketing

Linking back from an authoritative site like Pinterest can do wonders in boosting your ranking on Google and other search engines.

You can’t miss out on the backlinking opportunity source links have to offer – so start filling in those fields!

Know Your Rich Pins

Rich pins are among the most popular posts on Pinterest. These pins give pinners more info about the concept by providing much more data within the pin itself.

Four common types of rich pins are posts about apps, articles, recipes, and products.

Image credit: Pinterest for Business

  • If you’re pinning about an app, make sure people can download it without leaving Pinterest.
  • When pinning original recipes, you should include the ingredients and procedure in the pin itself.
  • Product pins should include updated pricing as well as availability to make shopping more convenient for pinners.
  • Article pins should show the headline, the author, and a short snippet of the story so pinners can save it for future reading.

Keep it Social

Aside from being a kick-ass website traffic generator, Pinterest remains a social media platform. If you want your Pinterest account to help you achieve your marketing goals, you have to sustain a high level of engagement.

Engagement on Pinterest not only drives positive attention to your profile but also helps you establish a relationship with your target audience.

If you’re not using and abusing the comment sections on your high-performing pins, you’re not using Pinterest right.

Pinterest has a direct messaging feature that lets you send messages to any of your followers. If you’re serious about boosting your presence on Pinterest, you should start utilizing the private messaging feature and engaging in more personal correspondence with your audience.

Responding to comments and messages from your fans makes you appear approachable and intuitive as a brand.

Buy High Quality Pinners

Pinterest now has 175 million active users worldwide, which makes it one of the busiest and most populated social networks out there.

After signing up for Pinterest, you’ll soon realize that gaining a respectable amount of followers can be a real challenge. If you’re having trouble gaining traction and attention with your Pinterest account, you might want to consider purchasing high-quality followers, like the one below, from a provider you can trust.

A few thousand Pinterest followers are enough to help you appear more credible in the eyes of authentic users. When you combine your bought followers with any of the tips we’ve mentioned here today, we’re sure you’ll have a much easier time growing your following.

Invest in an Influencer Board

If you want to sell something to people online, it helps a ton to work with an influencer. Influencers have a magnanimous online credibility that can greatly affect people’s purchasing behavior.

Setting up an influencer board is one way to introduce your products and services to an influencer’s wide following.

Many of the biggest brands out there have dedicated influencer boards for all their collaborators.

Image credit: Social Media Examiner

Becca Cosmetics is a global cosmetics company that knows how to broaden their reach through influencer boards. They team up with high-reaching influencers and assign boards to each one of them.

The influencer’s job is to curate their board, keeping it active with relevant pins that demonstrate the potential and appeal of Becca products. Influencers are among the most engaging people on the internet and working with them can be very beneficial for your brand.

Pin 30 Times a Day?

According to a study conducted by Buffer, the brands who reap the most marketing benefits from Pinterest are those who pin 5- 30 times a day.

Posting 30 times a day can be exhausting and nearly impossible for smaller brands. Fortunately, there are ways you can reach those numbers without wearing yourself or your resources out.

One of the ways you can become more active on Pinterest is by getting more people to pin for you. You can assign boards to each of your trusted team members and ask them to pin something new every day.

You can also get some of your most loyal followers involved by creating and giving them access to dedicated boards of their own. With all hands on deck (or on board,) posting 30 times a day on Pinterest becomes more attainable.

Be Inspired by the Hottest Topics

Pinterest makes it so easy to identify the hottest trends within a niche just as they’re about to blow up everywhere else.

As a brand, you need to take advantage of Pinterest as an early source of trends for your posts. You can take inspiration from some of these trends to come up with unique angles on how to pitch your products and services, getting there before the crowd.

Recreating trends in your niche can help you appear more relevant and credible as a brand, as long as you do it well. You should consider incorporating the latest trends when demonstrating what your product or service can do to increase its appeal.

Make Pinning Easier

Pinterest’s browser button is a lightweight and web-based extension that’s easy to install and available for most popular browsers. Once you have it all set up, it will do the rest of the work for you.

Image credit: Pinterest

Adding the “Pin It” button on your account can empower your users and encourage them to share your content.

Pinning can be Rewarding

Pinterest has made it so much easier for brands like yourself to share information and fun concepts with your customers.

Pins are highly viral in nature, which is a good thing for any campaign. Pinning is one of the most efficient and effective ways to share brand-related content, and they represent an opportunity for you to go the extra mile.

Setting up a Pinterest account is easy but gaining the right kind of attention from its users can be a challenge. If you’re having a hard time gaining your first few followers, consider purchasing an initial set of artificial ones from a reputable provider.

High-quality Pinterest Followers bought from a tried-and-tested provider can help you gain the initial traction you need to set your entire campaign in motion.

Take the tips you’ve learned here today and start pinning your way to marketing success!

Every month, over 150 million users log in to Pinterest to find inspiration on topics that serve their interest.

It goes without saying, Pinterest is one of the busiest social networking sites out there. It’s become everyone’s personal digital vision board, and it has given us all access to an endless amount of inspirational content.

Pinterest has always centered their algorithm around their users’ interests. In line with this, they recently launched a new search feature called Pinterest Lens that’s going to make finding relevant content a lot easier.

Pinterest Lens is a discovery tool that allows you to capture images and use them to find pins more intuitively. This new feature is bound to change the way users find content on the platform based on their immediate needs and surroundings.

Learn more about this groundbreaking new feature and find out how you can use it to take your Pinterest marketing game to a whole new level.

What is Pinterest Lens?

The idea behind Pinterest Lens is to help users find content (or pins) by using snapshots of real life objects. The new feature uses visual search technology to help you find the most relevant pins based on the image you upload.

Image credit: TechCrunch

This new feature will help users find inspiration from the everyday object that are already in their immediate surroundings. Google’s own Google Assistant uses the same technology to help users make more accurate search inquiries using the cameras on their phone.

One major selling point Pinterest Lens has for brands is its ability to assist users in all aspects of their buying experience. Brands such as yours can use this new tool to increase their visibility for highly-targeted users who are most likely already interested in what you have to offer.

Pinterest Lens is now available worldwide and can be used through an updated version of their app.

Our Experience

Pinterest boasts that their new search feature will help users find the most relevant pins by doing less. We wanted to see whether or not this new feature is really as accurate as it claims to be.

We uploaded five images to Pinterest using the Lens feature and were surprised to find that they were able to provide us with relevant results in four out of four cases. Check out our findings below.

Experiment 1: Corgi Plush

We uploaded a photo of an unsuspecting corgi plush onto Pinterest and were surprised to see that although they got the animal species wrong, they were able to give us relevant pins about DIY plushies as well as pins from companies selling plushies. There are a lot of plushies to go around on Pinterest.

Experiment 2: Tech

Out of all the images we uploaded through Pinterest Lens, this tied for the the most accurate results. Pinterest was able to pull up the exact same model from an endless number of similar-looking images of computer mice (although it also came up with the tags “red” and “tomatoes”).

We can see how this could be very helpful for someone trying to find a replacement for an existing item they have, especially if that item doesn’t have a label.

Experiment 3: Book

We uploaded an image of Haruki Murakami’s ‘After Dark’ and were surprised to get quite accurate search results despite our blurry shot. It’s worth mentioning that we did have to retake the photo for this experiment because our first attempt gave us random pins about Jenga.

Despite that, it’s apparent Pinterest will be a useful tool for those hunting down book titles and recommendations.

Experiment 4: Beauty

Beauty junkies rejoice because Pinterest was able to pull up a vast pool of data based on the image of a popular Korean skin care product we uploaded. Most of the pins we saw came from companies selling the actual product, which is great news for business owners wanting to gain more attention on Pinterest.

How do you use Pinterest Lens?

Pinterest Lens is now available to all mobile users worldwide, you just need to have the updated app installed on your device. Once you’ve updated the app, you can start enjoying their groundbreaking new search technology with just a few clicks.

Go to the Explore Tab

Image credit: Business Insider

To access Pinterest Lens, you need to go to the Explore tab by clicking on the magnifying glass button found at the bottom of your screen.

Click on the Red Camera Button

Once on the Explore tab, you need to click on the red camera button right beside the search bar. It will prompt you to grant Pinterest access to your camera and camera roll.

Image credit: Business Insider

You only have to do this once and if you ever want to make any changes to this permission in the future, you can do so by going to your phone’s settings.

Focus and Snap

After setting all the necessary information, you can start snapping photos and uploading them to Pinterest. Make sure the object you’re capturing is in the middle of the circle.

Image credit: Business Insider

You can pinch the screen to zoom in and out, and tap on the object in order to get the camera to focus.

Search Using Images on Your Phone

Pinterest can also access photos and screenshots of images that are stored in your camera roll. You can access those images by clicking on the bottom right of the screen. Make sure to crop the image so the object you want to capture is in the center of the circle.

Instant Ideas

Image credit: Business Insider

You can also start searching using the template images. These template images, also known as Instant Ideas, can be accessed by clicking on the images found on the bottom left of the screen.

What can you use Pinterest Lens for?

This new feature is designed to make search easier and more intuitive. The idea behind it is to help users find pins and content that are most useful to them and what they’re trying to accomplish on the internet.

Image credit: Business Insider

Users no longer have to worry about making vague or lengthy search inquiries, they now have a solid chance of finding what they need to find just by taking a picture. And no doubt the technology will improve and become more accurate.

Those looking for recipes can simply take a photo of the ingredient they have on hand in order to unearth delicious dishes. Find replacement parts for items without labels, or easy book recommendations based on your own collection. Pinterest is one of the best platforms to find useful content in niches such as food & drinks, DIY & crafts, home décor, and holidays & events, and this new feature makes it even better.

If you’re an avid pinner or a marketer who loves uploading your original images, your posts now have better chances of reaching the right people with Pinterest Lens.

Using the new feature along with a solid content marketing strategy should help you establish your presence on Pinterest much more easily. To further strengthen your social proof on the platform, you should consider buying high-quality Pinterest Followers from a tried and tested provider.

A respectable amount of followers will make you appear more credible, thus helping you attract more authentic users. When people see how popular you are, they’ll have to click over and check you out – it’s human nature.

How Can My Brand Benefit from Pinterest Lens?

With the rapid advancements in search technology, there’s a need for brands and marketers to step up their game and further strengthen their credibility online.

You should make sure everything you publish online is optimized to its fullest potential to gain maximum visibility. Rethink your current content marketing strategy to stay competitive.

You should also consider buying yourself a good amount of high-quality Pinterest Followers from a reputable provider to boost your credibility even more. Combine these with a great strategy and you’ll be unstoppable.

Social media is fast-changing game, and you need to develop an agile marketing strategy to help you stay relevant. Missing out on the next big thing could cost you!

In this day and age, no brand can survive without a social media marketing strategy. Coming up with valuable content for every platform you have an account for can make or break your advertising goals.

The social media marketing playing field is home to fast-changing and emerging trends. As a brand, it’s crucial that you stay on top of all these trends in order to stand out from the competition.

Learning how to use each social media channel to your advantage can make all the difference in your ad and content campaigns.

Fortunately, you no longer have to scour the internet to learn how to do just that. Below is a comprehensive guide that will teach you how to write perfect content for some of the most popular platforms out there.

Ready? The road to marketing success begins here.

Facebook

If there’s one thing you need to know about Facebook users, it’s that they are what experts call skim readers. Skim readers have extremely short attention spans, which means you have roughly eight seconds to grab their attention and deliver your marketing message.

Given how short this opening is, it’s important that you keep your posts noteworthy but succinct.

What to Post

Facebook allows you to post almost anything, like links, photos, videos, and text updates. According to a study run by Socialbakers, videos are the most consumed content on Facebook, while text come in second and valuable links come in third.

Image credit: Socialbakers

If you want to grow a highly engaged following on Facebook, you have to take the most popular type of content and pair it with an attention-grabbing caption.

When writing the perfect caption for anything you’ll publish on Facebook, pay special attention to the first four words because they’ll serve as your hook.

Nike’s Facebook page has several well-produced videos that are less than a minute long. Most of their videos are pretty short but come with powerful captions that reel people in.

Nike #Breaking2: 2:00:25

Eliud Kipchoge – 2:00:25The barrier just got that much closer. #Breaking2 #JustDoIt

Posted by Nike on Saturday, May 6, 2017

Their caption for this video was simple:

“Eliud Kipchoge – 2:00:25

The barrier just got that much closer. #Breaking2 #JustDoIt

Instead of exhausting all your marketing energy on pushing your product, focus on creating content of value to your target audience, and keep your captions short and sweet.

How to Post

There’s really no end-all-be-all publishing time for Facebook or any social networking site. You can, however, determine when your target users are most active using tools like Facebook Karma, Facebook Analytics, or Simply Measured.

These web-based tools can help you gain a more in-depth understanding of your target users, their browsing behavior, and the type of content they like.

Twitter

More than an avenue for your 140-character musings, Twitter has proven to be one of the most powerful marketing avenues out there for small businesses. With over 6,000 tweets being sent out every minute, vying for attention can be a challenge.

In order to get the attention of the users you want to attract, you need to craft the perfect tweet at just the perfect hour.

What to Post

According to the renowned marketer Neil Patel, images trump videos as the most shared content on Twitter by 361%. This is largely due to the fact that images take up a huge chunk of space on someone’s feed and deliver a strong message without requiring a click-through.

Image credit: Quicksprout

If you want your posts to travel far, pair your catchy tweet with an equally catchy image to stop users in their Twitter tracks. It’s also a good idea to tweet a few conversation starters here and there to grow a more engaged audience.

How to Post

Buffer’s CEO Joel Gascoigne swears by creating a sharing ratio to keep his Twitter feed varied and robust.

His current sharing ratio is 4:1. That means four “staple posts,” containing links to helpful articles and other related literature, to every one post of other kinds, such as images and plain-text tweets.

You can recreate his success by posting varied yet valuable updates topped by a respectable amount of high-quality Likes and Retweets from a reputable provider. This should help you achieve your marketing goals a lot faster and more cost-effectively.

LinkedIn

LinkedIn has become the third-most rapidly rising social networking channel out there. More and more brand execs and business owners are using this platform to network with high-value connections within their respective industries.

Consistently posting relevant blogs, news articles, and status updates will help you establish a presence among your most important industry connections.

What to Post

According to the staff of LinkedIn themselves, a majority of their users are interested in seeing more industry insights from the people they follow.

This is one of the few platforms out there that is receptive to news about your company, services, and products – so take advantage of it.

Whenever posting updates on LinkedIn, keep in mind that having a signature tone is important. You have to find a voice that’s credible-sounding yet shows just the right amount of personality.

How to Post

When posting on LinkedIn, remember that most of the people on there are busy professionals who might not have a lot of time on their hands. Pay special attention to your headline and make sure you publish content that is worth their time.

Add eye-catching images to accompany your updates to increase your chances of gaining more attention.

Louis M. Profeta is an Indiana-based ER doctor who became an overnight LinkedIn influencer after publishing a heart-wrenching article entitled “I Know You Love Me – Now Let Me Die”.

Image credit: Getty Images

His painfully honest article has a headline that can grab anyone’s attention, whether they’re in the medical field or not. This shows us that a well-written piece that triggers conversations will travel far on a platform like LinkedIn.

Pinterest

Business owners who want to drive traffic to their website or sales page can benefit from creating a carefully-curated Pinterest account.

Image credit: The American Genius

Considered to be one of the biggest website drivers on the internet, Pinterest can help you connect with your target audience and appreciably increase sales – given you post well-thought out content that is of great value to consumers.

What to Post

Despite being a highly-visual driven platform, the chart below from The American Genius tells us that articles are actually the most popular type of content on Pinterest, aside from regular posts.

Image credit: The American Genius

If you want to broaden your marketing reach on Pinterest, you have to publish articles that are relevant and useful enough to your target audience that they’d want to save them for later reference.

Shifting your strategy and incorporating articles that help them better their lives and increase their productivity may help you gain the traction you’ve been coveting.  

Keep in mind that Pinterest is designed to be a digital mood board, so you have to pay close attention to the visual elements of your posts just as you would your written content.

Martha Stewart Living has a vast collection of boards but all of them are properly curated and well-organized so visitors can easily find what they need without being overwhelmed.

How to Post

Being as consistent as you can on Pinterest will help make your posts more visible to more users. Combining your insightful articles with an eye-catching pin image and a consistent voice should help you garner traction from Pinterest users.

Canva is a lightweight visual editing and graphic design tool that allows you to create custom images for your blog posts. They have tons of templates you can use to create custom pin images for your articles. Get to know it, and your pins should get better straightaway.

Buying a good amount of Pinterest Followers can also help you establish a more credible persona on the platform, which helps you attract even more authentic followers. When people see how popular you are, they’ll definitely come over to check you out.

If you’re really serious about building a presence on  Pinterest, install the app on your phone so you can engage with your followers and post fresh pins on the go.

Don’t be Afraid to Experiment

It’s almost impossible to nail down the perfect content strategy for social media marketing on your first try. It takes a bit of experimenting in order for you to gain enough insight to determine the perfect tone and pitch for your audience.

Take the early stages as a learning opportunity to figure out as much as you can about your ideal followers and even your competitors.

Make use of analytics tools in order to determine which parts of your campaign are working, and if you find something that doesn’t seem to work, don’t be afraid to regroup.

In the competitive game of social media marketing it pays to be original and consistent so don’t be afraid to put fresh ideas out there – consistently. Buy yourself a good running start by purchasing high-quality social signals from a provider you can trust to strengthen your social proof and appeal to the internet masses.

Once you’ve gotten the hang of things, posting on various social media channels will get much easier and a lot more rewarding – trust us!

Are you a Pinterest pro?

There are untapped opportunities to expand your network and reach a new audience on Pinterest. Addicted fans have made this virtual bulletin board spring from a start-up to one of the most popular social media platforms on the web.

If you think Pinterest is just for wedding planners or mothers, you could be missing out on an untapped market of future clients.

Pinterest in known for its DIY ideas and craft projects, but includes everything from art to technology, to recipes, fashion, home décor, health, and fitness. While the majority of its users are female, its rapid growth indicates that it will always be open to new users.

If you want to get started on the road to Pinterest success or you simply want to refine your strategy, here are a few sweet tactics you can try out.

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Pinterest can be more valuable for business than other larger social media networks because it directly aligns with your sales goals. People come to the network to find inspiration and plan events. Because of this, Pinterest is one of the highest drivers of referral traffic to websites, second only to Facebook. It allows you to convert more of your fans into paying customers who will easily become your brand evangelists. Below are ways you can use rich pins to grow your following on Pinterest.

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Pinterest is a great tool that businesses can use to raise brand awareness and generate leads. It provides a platform for your business to put its products and services in front of a huge audience that is interested in your niche or industry. Pinterest also allows you to increase your visibility with influencers and consumers and drive both web and foot traffic to your business. To get big on Pinterest, it helps to have a large following so that you appear authoritative.
Do you want to know how to get more followers on Pinterest? Here are 9 ways to go about doing that.

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Pinterest is not just a great place for finding personal inspiration, but it’s also an incredible tool for expanding a business’ online presence. The photo-sharing platform has over 100-million active users and over 50-billion pins, and in contrast to other social media networks, a majority of Pinterest users are on the site to plan or research products and services before making a purchase. By using Pinterest, businesses can reach out to consumers in the exact moment that they’re getting ready to pull their money out of their wallet. Today, we give you tips on how businesses can use Pinterest to reach their audience and drive sales.

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Pinterest is a major player for online advertisers, not only because of its massive user base of over 70 million, but its users are more likely to use the platform before buying a product or service. As a result, advertisers are flocking to the platform. Of the content that’s posted to Pinterest, over 75% has a brand message. Evidently, building a large following of engaged users on Pinterest can drive sales and provide a solid ROI. But what’s the best method for advertisers to grab attention and grow their following on Pinterest? Let’s go through 7 tips you can use to gain a massive following on Pinterest.

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