Since its inception in 2003, Tesla has aggressively changed the way people see and use electric cars. They proved to everyone that an electric car can outperform a combustion engine without compromise.

What makes Tesla such a successful brand is their desire to constantly innovate and improve. Despite being one of the leaders in car manufacturing, Tesla is not beyond learning from other innovative companies in other industries.

Just last month, Tesla CEO Elon Musk announced that they will begin migrating driver profiles to a single cloud network. In a move that’s reminiscent of the strategy most social networking sites use, Tesla is making an effort to learn more about their drivers and their preferences.

In this aspect, it’s safe to assume Tesla is learning a thing or two from social networking giant Facebook, which is known for using data to provide users with a more personalized experience.

Image credit: Hindustan Times

Data For Machine Learning

Facebook has been using machine learning to provide users with a more personalized experience. From keeping spam and misleading content at bay to helping users discover the most relevant content, it’s safe to say that machine learning algorithms have quickly become Facebook’s backbone.

Facebook has built their business around creating a structure based on the data they have on their users. Facebook researchers and engineers quantify the data they have on their users to improve the experience people have on the platform.

Now Tesla is planning to do the same by storing all of the data they have on their drivers in one cloud-based server network. They’re putting themselves in a position where they can easily learn more about their users and use their findings to optimize their products and services.

Image credit: Tesla

It’s evident that both Tesla and Facebook are prioritizing personalized experiences for their users through the power of data. Even without access to the same rich data as Tesla and Facebook, you can also provide your social media followers with a personalized experience by getting your hands dirty with whatever data that’s available to you.

You can take advantage of analytics tools to get to know more about your social media followers. Use the information you get from those tools to publish more relevant content to your followers — which can help you gain more traction on the internet.

You can also take it up a notch by purchasing a few thousand social media Followers from a reputable provider to give yourself a more credible persona. Buying an impressive number of followers should help you gain the attention of more organic users.

What This Means For Tesla Drivers

Tesla’s latest move is sure to make driving even better for their users. The driver profile function lets every vehicle adjust settings such as interior temperature, side view mirrors, and regenerative braking modes based on who’s driving. Just sign in to your profile, and the car adjusts to suit you based on your saved preferences.

The driver profile is bound to make driving more comfortable and convenient for Tesla users wherever they may be in the world, and whatever Tesla they may be using.

This new feature is bound to offer maximum convenience to those who frequently rent a Tesla, anyone who owns more than one Tesla, or drivers who are issued a loaner vehicle while their Tesla is receiving service.

Image credit: TechCrunch

The driver profile function is said to be available in the Model S and Model X versions of the Tesla, and will boast a universal language design that will fit in seamlessly with the car’s interior.

Becoming Like A Social Networking Company

When Tesla decided to migrate all driver profiles into a single cloud, they took a step towards becoming more like a social networking company.

They’ve become the leading car manufacturer to date to prioritize personalized experience based on unique data derived directly from their drivers. And that means individual users, not just aggregated anonymous data.

Aside from providing drivers with a more personalized experience, we’re certain Tesla will put the data they collect to good use in order to improve their overall services.

You Too Can Learn From Facebook

Just like Tesla, you too can learn a thing or two from Facebook. You can use data to learn more about your followers and calibrate your strategy to match what they like.

Don’t be intimidated by data. You can quantify the numbers you get from analytics tools like AgoraPulse and BrandWatch and use them to strengthen your content strategy.

Paying attention to your followers can take your marketing strategy far, as long as you do it right. It might take you a few tries before you pin down exactly what type of content works for your ideal audience but it will all be worth it in the end.

If you want to speed things up a bit, you can purchase a few thousand social media Followers from a tried and tested provider in order to attract more followers. The more followers you have, the more attractive your accounts will be to organic users.

Having more followers means having access to more data that can help you strengthen your current content strategy — which can be very beneficial for your campaign.

Tesla and Facebook are both prioritizing a personalized experiences among their users, do you think it might be about time you should, too?

In a bid to quash YouTube’s monopoly of the video landscape, Facebook introduced a new way to connect with an audience and rolled out Facebook Live. Already, it is proving to be an important marketing tool in every marketer’s bag, though not everyone has mastered its use yet.

Initially only available to celebrities, Facebook Live quickly gained momentum, particularly with media companies who that use it 18 times more than businesses in other industries.

So, it’s time to step up your marketing campaign and use Facebook Live to draw more viewers to your page. Keep reading to learn how Facebook Live works and how your business can benefit from using it.

Image credit: CNET

How to Stream Live on Facebook

Facebook makes it possible to stream live from your desktop, laptop, or mobile device. The Facebook Live screen is square, whether you hold your phone in a landscape or portrait position, and this applies to desktop streams too.

Your broadcast can be up to 90 minutes long. Facebook recommends broadcasting long because you’ll have more time to wait for more people to join in your live broadcasts.

Of course, if you have a large following, attracting throngs of viewers to your video would be easy. If you are thin in that department, consider buying social media Followers to establish social proof for your name and business, on all of your accounts.

Social proof will not only draw viewers in, it will also result in more Followers for your account. Social proof is the invisible force that compels people to follow what others are doing and, as such, it’s a very effective marketing tool for any business to use.

So, here’s a step-by-step guide for broadcasting Live on Facebook.

Broadcast Live From Mobile

To go live from mobile, simply open the Facebook app on your phone. There are no extra apps that you need to download.

  1. On the Newsfeed where you see the “What’s on your mind?” text, look for the video icon and click it.

Image credit: Impactiv8

From your Profile, you need to click that “What’s on your mind?“ text so the Live Video options will come out from the drop-down menu.

  1. Facebook will prompt you to allow access to your camera and microphone. Press OK. It won’t ask you again the next time you use Facebook Live.

Image credit: AdWeek

  1. Choose who you want to share your live video with. If you want to test it out and experiment with it, you can choose “Only Me” if you don’t want to go live immediately.

Image credit: MegeByte

  1. Describe your video and then tag friends, choose your location, or add an activity.
  1. Click the “Go Live” button to start your broadcast. When you’re done, click “Finish,” and then save or discard your video. If you save, your video will stay on your timeline like any other post.

Image credit: MakeUseOf

Broadcast Live From Desktop

  1. Go to Facebook and on your Newsfeed or Profile, click “Live Video” found on the top of the “What’s on your mind?” text box.

Image credit: Facebook

  1. Give Facebook permission to access your computer’s camera and microphone.
  1. Describe your video, choose who to share it with, then hit “Go Live” to start your broadcast.

Image credit: Facebook

There is an option to use an external device like a camera or microphone. Click that link and it will take you to another another page where you’ll get assistance with setting up your external device.

Click “Finish” when you’re ready to end your broadcast. Again, the video will appear on your timeline and you can even pin it so it always stays on the top where your visitors can easily see it.

Viewer engagement on Facebook Live is 10 times higher than regular videos, which is why you should start getting comfortable in front of a camera, if you aren’t already, and start broadcasting live. Join the 16% of marketers on Facebook who already went live in 2016. Here are even more reasons why you should go live soon.

Why Facebook Live could be Great for Your Business

1. Video content marketing is effective

It’s the video revolution and businesses left and right have seen the wisdom of employing video content marketing in their digital ad campaigns. It’s as powerful as it is effective in bumping up the ROI for your online marketing efforts.

Videos, without a doubt, are easier to consume than any other type of online content. Facebook Live made videos even more attractive thanks to its functions and features, without which real-time interaction wouldn’t be half as fun.

Aside from comments, viewers can click emoji reactions during a broadcast. Facebook actually likened them to applause and boos, letting people be more than just passive viewers.

Image credit: SocialMediaExaminer

2. You can engage with your customers in real-time

You can see the comments and engage with your viewers in real-time! You can answer questions as they come in and take your time with each, because the thread will progress at a pace you can dictate.

Comments don’t refresh until you go ahead and refresh it yourself. There will be no flashing comments to interrupt your thoughts so you can focus on your reply to each individual question or comment. Quite different than what you get in a YouTube live chat.

3. It provides a meaningful connection with your audience

Because you can see people’s names and locations as they join your broadcast, it’s easier to connect with them on an intimate level. You can welcome them as they arrive by their names, thereby instantly involving them in your video.

All these interactions humanize your brand and make you more accessible to your audience.

4. It’s cost-effective

Unless you want a full-on video production, complete with light reflectors and high-end external cameras (for desktop), you can go live today with whatever phone and gadget you already have.

You don’t have to spend a copious amount of time editing your video, too, because it’s live! The somewhat-rough and untouched nature of it is part of the charm. You just have to be yourself, be present, and provide the content your viewers want.

5. It gives your business a competitive edge

In this day and age when social media apps get feature updates every few weeks, you have to flow along with the changes or your brand dies a silent death – and you can be sure nobody will even be there to watch. That doesn’t mean responding to every new tweak, but it does mean staying on top of what’s hot.

One-third of all online activity is spent watching videos and 45% of people watch more than an hour of Facebook or YouTube videos a week. Want to take your share of the video-loving audience? Go live on Facebook and give your business a competitive edge over other brands that don’t bother staying relevant in this ever-changing Internet world.

The following are some ways you can use Facebook Live to benefit your business.

Ways You Can Use Facebook Live

1. Promote and broadcast live events

Do you have an event coming up? Use Facebook Live to announce it to your Followers and then broadcast that same event live too.

2. Showcase your products

Take advantage of Facebook Live to demonstrate the use of your products. If you have new products to launch, you can give your Followers a special preview and encourage them to avail themselves of it in the process.

Just recently, a real estate company called HouseSimple used Facebook Live for a house viewing  with the owner doing a live virtual tour. If the house sells, it will be the first house ever sold on Facebook.

Image credit: Mirror

3. Host interviews

Host interviews of influencers in your field and do some live Q&A, which in itself will attract more viewers. Remember to promote extensively ahead of time, to let people know that you’re going live and to encourage them to ask friends to join too.

When you’re done broadcasting, you might want to buy social media Followers and other signals as a strategy to get more people to watch your video. A lot of Followers and Likes will attract a lot of attention, and your video will likely end up with more Views, as well as garnering real, organic Likes. The next time you go Live, some of your new followers will flock to your video and make your Facebook marketing even more successful.

4. Show some behind-the-scenes of your business

You can also make your connection more authentic by inviting people to take a look behind the scenes of how you do business, or what your typical day is like.

Marketing specialist and author Guy Kawasaki uses Facebook Live for a behind-the-scenes of a shoot, or when he simply wants to share whatever big or small things are happening in his life.

Behind the scenes: what it's like to be on CNBC

Behind the scenes: what it's like to be on CNBC #dayinthelife

Posted by Guy Kawasaki on Tuesday, May 3, 2016

5. Online lessons

Demonstrate your expertise in your field by conducting online lessons via Facebook Live.

Take a look at how fitness coach Christine Dwyer broadcasts her lessons. Anyone can join her online kickboxing class!

Let's workout! Live kickboxing class! Lights Low

Posted by Christine Dwyer on Tuesday, May 2, 2017

Give Facebook Live A Try!

As the world of social media continues to evolve, keeping up with the changes has become very important. Facebook rides those waves of change admirably with its introduction of Facebook Live.

 

Facebook Live has shifted the video marketing domain considerably, and many brands rode this progress, braving the technical mumbo jumbo of live streaming.

 

Take your brand to new heights by leveraging Facebook Live today. Strengthen your customer relationships and attract new ones. These are just some of the benefits but don’t just take our word for it. Try Facebook Live and discover how it can boost your Facebook marketing campaigns now!