Since its inception in 2003, Tesla has aggressively changed the way people see and use electric cars. They proved to everyone that an electric car can outperform a combustion engine without compromise.

What makes Tesla such a successful brand is their desire to constantly innovate and improve. Despite being one of the leaders in car manufacturing, Tesla is not beyond learning from other innovative companies in other industries.

Just last month, Tesla CEO Elon Musk announced that they will begin migrating driver profiles to a single cloud network. In a move that’s reminiscent of the strategy most social networking sites use, Tesla is making an effort to learn more about their drivers and their preferences.

In this aspect, it’s safe to assume Tesla is learning a thing or two from social networking giant Facebook, which is known for using data to provide users with a more personalized experience.

Image credit: Hindustan Times

Data For Machine Learning

Facebook has been using machine learning to provide users with a more personalized experience. From keeping spam and misleading content at bay to helping users discover the most relevant content, it’s safe to say that machine learning algorithms have quickly become Facebook’s backbone.

Facebook has built their business around creating a structure based on the data they have on their users. Facebook researchers and engineers quantify the data they have on their users to improve the experience people have on the platform.

Now Tesla is planning to do the same by storing all of the data they have on their drivers in one cloud-based server network. They’re putting themselves in a position where they can easily learn more about their users and use their findings to optimize their products and services.

Image credit: Tesla

It’s evident that both Tesla and Facebook are prioritizing personalized experiences for their users through the power of data. Even without access to the same rich data as Tesla and Facebook, you can also provide your social media followers with a personalized experience by getting your hands dirty with whatever data that’s available to you.

You can take advantage of analytics tools to get to know more about your social media followers. Use the information you get from those tools to publish more relevant content to your followers — which can help you gain more traction on the internet.

You can also take it up a notch by purchasing a few thousand social media Followers from a reputable provider to give yourself a more credible persona. Buying an impressive number of followers should help you gain the attention of more organic users.

What This Means For Tesla Drivers

Tesla’s latest move is sure to make driving even better for their users. The driver profile function lets every vehicle adjust settings such as interior temperature, side view mirrors, and regenerative braking modes based on who’s driving. Just sign in to your profile, and the car adjusts to suit you based on your saved preferences.

The driver profile is bound to make driving more comfortable and convenient for Tesla users wherever they may be in the world, and whatever Tesla they may be using.

This new feature is bound to offer maximum convenience to those who frequently rent a Tesla, anyone who owns more than one Tesla, or drivers who are issued a loaner vehicle while their Tesla is receiving service.

Image credit: TechCrunch

The driver profile function is said to be available in the Model S and Model X versions of the Tesla, and will boast a universal language design that will fit in seamlessly with the car’s interior.

Becoming Like A Social Networking Company

When Tesla decided to migrate all driver profiles into a single cloud, they took a step towards becoming more like a social networking company.

They’ve become the leading car manufacturer to date to prioritize personalized experience based on unique data derived directly from their drivers. And that means individual users, not just aggregated anonymous data.

Aside from providing drivers with a more personalized experience, we’re certain Tesla will put the data they collect to good use in order to improve their overall services.

You Too Can Learn From Facebook

Just like Tesla, you too can learn a thing or two from Facebook. You can use data to learn more about your followers and calibrate your strategy to match what they like.

Don’t be intimidated by data. You can quantify the numbers you get from analytics tools like AgoraPulse and BrandWatch and use them to strengthen your content strategy.

Paying attention to your followers can take your marketing strategy far, as long as you do it right. It might take you a few tries before you pin down exactly what type of content works for your ideal audience but it will all be worth it in the end.

If you want to speed things up a bit, you can purchase a few thousand social media Followers from a tried and tested provider in order to attract more followers. The more followers you have, the more attractive your accounts will be to organic users.

Having more followers means having access to more data that can help you strengthen your current content strategy — which can be very beneficial for your campaign.

Tesla and Facebook are both prioritizing a personalized experiences among their users, do you think it might be about time you should, too?

In this day and age, no brand can survive without a social media marketing strategy. Coming up with valuable content for every platform you have an account for can make or break your advertising goals.

The social media marketing playing field is home to fast-changing and emerging trends. As a brand, it’s crucial that you stay on top of all these trends in order to stand out from the competition.

Learning how to use each social media channel to your advantage can make all the difference in your ad and content campaigns.

Fortunately, you no longer have to scour the internet to learn how to do just that. Below is a comprehensive guide that will teach you how to write perfect content for some of the most popular platforms out there.

Ready? The road to marketing success begins here.

Facebook

If there’s one thing you need to know about Facebook users, it’s that they are what experts call skim readers. Skim readers have extremely short attention spans, which means you have roughly eight seconds to grab their attention and deliver your marketing message.

Given how short this opening is, it’s important that you keep your posts noteworthy but succinct.

What to Post

Facebook allows you to post almost anything, like links, photos, videos, and text updates. According to a study run by Socialbakers, videos are the most consumed content on Facebook, while text come in second and valuable links come in third.

Image credit: Socialbakers

If you want to grow a highly engaged following on Facebook, you have to take the most popular type of content and pair it with an attention-grabbing caption.

When writing the perfect caption for anything you’ll publish on Facebook, pay special attention to the first four words because they’ll serve as your hook.

Nike’s Facebook page has several well-produced videos that are less than a minute long. Most of their videos are pretty short but come with powerful captions that reel people in.

Nike #Breaking2: 2:00:25

Eliud Kipchoge – 2:00:25The barrier just got that much closer. #Breaking2 #JustDoIt

Posted by Nike on Saturday, May 6, 2017

Their caption for this video was simple:

“Eliud Kipchoge – 2:00:25

The barrier just got that much closer. #Breaking2 #JustDoIt

Instead of exhausting all your marketing energy on pushing your product, focus on creating content of value to your target audience, and keep your captions short and sweet.

How to Post

There’s really no end-all-be-all publishing time for Facebook or any social networking site. You can, however, determine when your target users are most active using tools like Facebook Karma, Facebook Analytics, or Simply Measured.

These web-based tools can help you gain a more in-depth understanding of your target users, their browsing behavior, and the type of content they like.

Twitter

More than an avenue for your 140-character musings, Twitter has proven to be one of the most powerful marketing avenues out there for small businesses. With over 6,000 tweets being sent out every minute, vying for attention can be a challenge.

In order to get the attention of the users you want to attract, you need to craft the perfect tweet at just the perfect hour.

What to Post

According to the renowned marketer Neil Patel, images trump videos as the most shared content on Twitter by 361%. This is largely due to the fact that images take up a huge chunk of space on someone’s feed and deliver a strong message without requiring a click-through.

Image credit: Quicksprout

If you want your posts to travel far, pair your catchy tweet with an equally catchy image to stop users in their Twitter tracks. It’s also a good idea to tweet a few conversation starters here and there to grow a more engaged audience.

How to Post

Buffer’s CEO Joel Gascoigne swears by creating a sharing ratio to keep his Twitter feed varied and robust.

His current sharing ratio is 4:1. That means four “staple posts,” containing links to helpful articles and other related literature, to every one post of other kinds, such as images and plain-text tweets.

You can recreate his success by posting varied yet valuable updates topped by a respectable amount of high-quality Likes and Retweets from a reputable provider. This should help you achieve your marketing goals a lot faster and more cost-effectively.

LinkedIn

LinkedIn has become the third-most rapidly rising social networking channel out there. More and more brand execs and business owners are using this platform to network with high-value connections within their respective industries.

Consistently posting relevant blogs, news articles, and status updates will help you establish a presence among your most important industry connections.

What to Post

According to the staff of LinkedIn themselves, a majority of their users are interested in seeing more industry insights from the people they follow.

This is one of the few platforms out there that is receptive to news about your company, services, and products – so take advantage of it.

Whenever posting updates on LinkedIn, keep in mind that having a signature tone is important. You have to find a voice that’s credible-sounding yet shows just the right amount of personality.

How to Post

When posting on LinkedIn, remember that most of the people on there are busy professionals who might not have a lot of time on their hands. Pay special attention to your headline and make sure you publish content that is worth their time.

Add eye-catching images to accompany your updates to increase your chances of gaining more attention.

Louis M. Profeta is an Indiana-based ER doctor who became an overnight LinkedIn influencer after publishing a heart-wrenching article entitled “I Know You Love Me – Now Let Me Die”.

Image credit: Getty Images

His painfully honest article has a headline that can grab anyone’s attention, whether they’re in the medical field or not. This shows us that a well-written piece that triggers conversations will travel far on a platform like LinkedIn.

Pinterest

Business owners who want to drive traffic to their website or sales page can benefit from creating a carefully-curated Pinterest account.

Image credit: The American Genius

Considered to be one of the biggest website drivers on the internet, Pinterest can help you connect with your target audience and appreciably increase sales – given you post well-thought out content that is of great value to consumers.

What to Post

Despite being a highly-visual driven platform, the chart below from The American Genius tells us that articles are actually the most popular type of content on Pinterest, aside from regular posts.

Image credit: The American Genius

If you want to broaden your marketing reach on Pinterest, you have to publish articles that are relevant and useful enough to your target audience that they’d want to save them for later reference.

Shifting your strategy and incorporating articles that help them better their lives and increase their productivity may help you gain the traction you’ve been coveting.  

Keep in mind that Pinterest is designed to be a digital mood board, so you have to pay close attention to the visual elements of your posts just as you would your written content.

Martha Stewart Living has a vast collection of boards but all of them are properly curated and well-organized so visitors can easily find what they need without being overwhelmed.

How to Post

Being as consistent as you can on Pinterest will help make your posts more visible to more users. Combining your insightful articles with an eye-catching pin image and a consistent voice should help you garner traction from Pinterest users.

Canva is a lightweight visual editing and graphic design tool that allows you to create custom images for your blog posts. They have tons of templates you can use to create custom pin images for your articles. Get to know it, and your pins should get better straightaway.

Buying a good amount of Pinterest Followers can also help you establish a more credible persona on the platform, which helps you attract even more authentic followers. When people see how popular you are, they’ll definitely come over to check you out.

If you’re really serious about building a presence on  Pinterest, install the app on your phone so you can engage with your followers and post fresh pins on the go.

Don’t be Afraid to Experiment

It’s almost impossible to nail down the perfect content strategy for social media marketing on your first try. It takes a bit of experimenting in order for you to gain enough insight to determine the perfect tone and pitch for your audience.

Take the early stages as a learning opportunity to figure out as much as you can about your ideal followers and even your competitors.

Make use of analytics tools in order to determine which parts of your campaign are working, and if you find something that doesn’t seem to work, don’t be afraid to regroup.

In the competitive game of social media marketing it pays to be original and consistent so don’t be afraid to put fresh ideas out there – consistently. Buy yourself a good running start by purchasing high-quality social signals from a provider you can trust to strengthen your social proof and appeal to the internet masses.

Once you’ve gotten the hang of things, posting on various social media channels will get much easier and a lot more rewarding – trust us!

Marketing based on the psychology of human behavior can be a powerful thing. When we peel away layers of emotion and get to the deep motivations that make people do or not do certain things, we learn that people are very susceptible to suggestions.

It isn’t any wonder that the best marketers are the ones who study and understand what makes people tick. So, go ahead and delve into the psychological studies we have outlined here, highlighting principles that marketers around the world have used since the beginning of time.

To help your Facebook marketing campaigns reach even further than these principles can take you, consider buying social signals like Facebook Followers, which will not only help you gain maximum exposure but also more authority in your niche.

Image credit: Study.com

Reciprocity Effect

Have you ever felt compelled to Like a post on Facebook simply because the person who posted it Liked one of your own? Or perhaps you’ve been in a situation where you replied to and Liked a comment on your post, and then the friend who commented Liked your reply back? Psychologists have a name for this and it’s called Reciprocity.

The Reciprocity Effect is a social rule that governs us all and makes us repay in kind whatever it was that was given to us. According to psychologist Robert Cialdini, the obligation to return the favor has been drilled into us as children such that when we don’t reciprocate any good turn done us, we feel uncomfortable and out of balance.

That’s how powerful Reciprocity can be and why it has found its way into the marketing strategies of many brands. On Facebook, you can use this aspect of psychology by giving away free samples or trials of your products or services, and anything else that can make your audience feel indebted to you.

You first need to break the barrier of mistrust put up by consumers wary of advertisers, so you shouldn’t ask for (or even give the impression of asking for) something in return.

Take a look at how Drop Ship Lifestyle used the Reciprocity principle in their Facebook advertising.

Image credit: EmergeLocal

Foot-in-the-door Technique

The Foot-in-the-door Technique is a compliance approach to getting someone to agree to a large request by setting up that person to agree to a small request first. It’s a behavioral phenomenon characterized by a change in behavior, or what psychologists call “compliance.”

It operates on the theory that once you get your foot in the door, it will be harder for the other person to shut the door in your face – metaphorically.

Image credit: limpehft

The technique works beautifully in marketing because once your prospect complies, psychologists say he will subsequently behave in ways that, in his mind, will justify his earlier decision.

For example, if you are raising funds for a charity event and your goal is to have people voluntarily commit their time and money, begin by asking them to donate a small amount of money first.

Because there’s no physical and very little emotional involvement, your prospects will likely say yes. However, because they’ve already made the decision to help, it will be easier to ask them for a larger donation later on. And once you show them how important their contributions are, they will justify their earlier decision as right and will continue to help in your cause.

Mere-Exposure Effect

The Mere-Exposure Effect, also called the Familiarity Principle, is based on the theory that people respond more positively to things that are familiar. Thus, the more we are exposed to something, the more we like that something.

This effect works with both visual and auditory stimuli. So, advertise to the senses and mention or show your brand name and logo as many times as you can in your ads. Update your Facebook channel consistently and aim to make your posts viral to reach as wide an audience as possible. Consider making a sweet logo as well, or a jingle that people can associate your brand with.

Consider how KitKat creatively tapped into a trending topic for some brand exposure on Facebook at a time when the whole word is probably online.

Image credit: socialmediaexaminer

Social Proof

It’s human nature to follow others. In marketing, this is called Social Proof. Social proof is a type of social conformity. When people want to be right and do the right thing, they’ll automatically adopt the actions of others, especially when there’s a huge crowd or some charismatic people involved.

This phenomenon, when used as a marketing tool, can be pretty powerful. One particularly effective form of social proof is “Wisdom of the Crowd.” When people rationalize that something must be right if there are a lot of people doing it, you have the perfect opportunity to harness this power and give your Facebook marketing efforts a boost.

Image credit: ibmbigdatahub

For instance, if you buy Followers and other forms of social signals, that high number of bought Followers or Likes will tell the world you must be someone worth following. You don’t have to prove you’re an authority in your field because your massive following will speak for you, but you’ll still need some solid content or products to back up that reputation.

This is, in many ways, how Apple’s iPhone took the market by storm. When it was first released in the US and hundreds of customers lined up outside the stores nationwide, social proof was a huge asset for them. When virtually everyone started sporting an iPhone and looking super cool, social proof was working for them still. People buy them because surely, the massive crowd of admiring customers could not be wrong.

Image credit: quickmeme

Social Identity Theory

The Social Identity Theory states that people define their “self” according to the group they belong to. Groups like social class, football team, school affiliation, company we work for, and others, provide us with self-esteem and a sense of belonging in the social world.

The central premise of the theory is that we seek to improve our self-image by finding something negative in groups we don’t belong to. When we elevate the status of our group, we also enhance our self-image. This gives light to how prejudice and discrimination form.

So when we say for example, “the Pittsburgh Steelers are the best team and the Baltimore Ravens are a bunch of morons” we create a division and a world where it is ‘us’ versus ‘them.’

In marketing, you can make the most of this model by branding your company in a way where you also create an “enemy” your customers can disassociate themselves from.

A definitive example, again, is Apple’s Mac versus Microsoft’s Windows. Both brands have a fiercely loyal customer base who, more often than not, take a dig at each other for their choice of brand.

Image credit: theverge

Scarcity Heuristic

If you’ve ever felt the urge to buy something immediately, ‘while supplies last,’ then you know what it feels like to be subjected to the power of the Scarcity Heuristic.

In psychology, the Scarcity Heuristic is defined as a mental shortcut that places value on objects based on how easy or difficult it is to acquire them.

In other words, the more difficult it is to get something, the more we value it. The more rare, uncommon and exclusive a product is, the more we want it. On the other hand, more common things are valued less.

So, when marketers suggest the scarcity of a product, we immediately put more value on it. Take Facebook in its early days, when it was only available to the “select few.” Facebook was slowly rolled out, first to Harvard students, then to all Ivy-leaguers, then to all college students nationwide, until it was opened to the rest of the world in September 2006. We know from the way the world embraced Facebook that the approach worked.

Use the psychology of scarcity in your marketing, not just on Facebook but on your other social media channels, too. You can play it up by introducing thoughts of what they might miss if they don’t buy or by creating urgency in your language.

Take a look at how Monqui Presents created a sense of urgency in their ad.

Image credit: adespresso

Psychological Marketing Works!

Understanding human behavior, including the most powerful social rules that govern our actions and behavior, has many benefits. Applied to marketing, it can propel our brand to success and our sales forward.

Study these principles, and learn how you can adapt them for your purposes. Remember, you can kickstart your growth and up your social proof by purchasing Facebook Followers, as well as Followers for other platforms. Combine them with a solid strategy, and you’ll be set up for success.

Transform the way you market to your audience and use psychology in your advertising strategies. Because it works!

Image credit: thebump

Reaching viral success today has become a realistic possibility for every brand and business out there thanks to the rise of social media marketing.

According to a study performed by Texas Tech State University, social media marketing also helps brands gain massive attention while encouraging brand loyalty among customers. And if you’re lucky enough to reach viral success, those benefits are sure to be magnified. Aside from the attention, you’re also bound to receive a great boost in engagement from users around the world.

Going viral in this digital day and age sometimes seems all too easy, but you want to make sure to gain that attention for all the right reasons. Find out how you can achieve viral success on social media (the kind that’s good for your business) by reading our comprehensive guide below.

Stay on Top of Pop Culture

Keeping up with pop culture allows you to remain relevant as a brand in the eyes of your social media followers. This gives the impression that you are speaking their language and care about the things they care aboutmaking your brand appear relevant and relatable.

Pepsi celebrated the anniversary of the iconic film ‘Back to the Future’ with limited edition bottles that gained massive attention. Back on October 21, 2015, the internet was ablaze with brands who tried to leverage the film’s anniversary for their marketing success.

Image credit: Social Media Week

After the campaign snowballed on Twitter, the company received an overwhelming demand for their limited edition bottle. So overwhelming that Pepsi had to give everyone a second chance at picking up their own ‘Back to the Future’ bottle again in November.

What made Pepsi’s campaign so successful was its simplicity. Through a simple design and a solid social media marketing strategy, they were able to hit all the right spots that made fans feel nostalgic.

Familiarize Yourself With the Wheel of Emotion

There’s no stronger way to convey a brand message than by appealing to the emotions of your audience. According to Dr. Robert Plutchik, our feelings guide our behavior, including our shopping habits. When used in marketing, the wheel of emotion can help you influence your target market’s buying behavior.

Image credit: Buffer Social

Humans are capable of four basic emotions, namely: anger, happiness, fear, and sadness. The wheel of emotion peels back the different layers of each emotion to guide you on how to motivate your followers to buy into what you’re selling.

Here’s a great example. Back in 2013, Chipotle released an animated short entitled “The Scarecrow.” What started out as a charming view of a quaint little farm soon revealed the harsh reality behind the fast food industry.

Paired with a haunting musical score, the animated short managed to depict the harrowing truth behind additive-filled, mass-produced fast food and inspired viewers to choose a healthier, greener alternative – Chipotle.

If you watch it til’ the end, we’re certain it will stir up some emotions, which helped make this animated short a viral success.

Incentivize Sharing

If you want your ads to reach as many people as possible, launching a sharing campaign should be a good way to do it. A sharing campaign is a marketing technique where you will incentivize users who share your post. The more people share your post, the more likely it will reach virality.

A great example of a successful sharing campaign would be Uber’s “Codes of Sharing.” Essentially, the campaign is a rider referral program wherein existing users are issued unique codes.

Image credit: UBER Newsroom

They can then share their code on social media, and if one of their friends uses the code, both riders earn a free ride.

The news about the codes spread like wildfire on the internet and people began sharing their codes in exchange for a free ride. One guy even earned over $50,000 worth of Uber credits through the code sharing program, which got him eight weeks worth of free rides!

While his account ended up getting flagged (bummer for him) it just goes to show how powerful a sharing campaign can be.

You can start your own sharing wildfire by creating discounts and rewards for your followers when they help you share the word about your brand.

Build Your Social Proof

Almost nothing is more crucial to your marketing success than social proof. In this digital day and age, people rely on social proof to influence their purchasing behavior. If they’re deciding between two brands, they’ll most likely go for the one with a large following and many positive reviews.

A relatively new business might not have enough social proof to impress a consumer. This makes purchasing social signals such as Twitter Followers, YouTube Views, Instagram Likes, and more a viable option to make a good impression.

High-quality social signals from a reputable provider can help you gain credibility at an expedited speed. It also won’t require your full attention, so you can focus on launching your viral campaign while your bought social signals take care of your social proof.

Get Your Timing Right

You can be on top of the trendiest of topics but if you don’t know how to use them with appropriate timing, you won’t be able to maximize their marketing potential.

When a topic is trending, you basically have mere minutes to react to it before it becomes old news, or someone scoops your idea. You have to publish something noteworthy while it’s still the talk of the town, otherwise all your efforts will seem outdated.

Arby’s is a fast food giant who knows how important it is to quickly jump on a trending topic before it’s too late. They were quick to react to Pharrell William’s iconic Happy hat which he wore to the Grammys.

Their quick wit paid off as Twitter users set the retweet button ablaze. If you really want to take advantage of pop culture and the trendiest of trends, do as Arby’s did and be quick about it.

Get Visual With It

Aside from being emotional beings, humans are also highly visual creatures. This means they easily gravitate towards posts that are accompanied by images.

According to a study done by BuzzSumo for OkDork, users are more inclined to share posts that are accompanied by at least one image.

Image credit: OkDork

If you want to hack virality, you have to make sure you use imagery to make a post more memorable and shareable to your audience. Images make it a lot easier for people to understand what they’re reading and are far easier to digest compared to plain-text posts.

Increase your chances of gaining massive popularity by sprinkling unique, eye-catching images throughout all your posts.

Get Influencers In on It

Social media influencers are some of the most powerful voices on the internet today. Influencers have the ability to motivate a buying frenzy among consumers, which is why brands are always aggressively chasing them down for collaborations.

If you want to reach out to more people, consider working with an influencer in your niche. They can foster immense awareness about your products or services through their posts and recommendations.

Ingrid Nilsen is a beauty and lifestyle influencer who has over 1.7 million followers on Instagram. For the post shown above, this powerhouse influencer collaborated with Fresh Beauty to celebrate the brand’s 25-year anniversary.

Through her eye-catching post, she was able to round up over 80,000 likes and amassed a tremendous number of comments from beauty lovers everywhere. This helped Fresh Beauty introduce their classic services to a whole new crowd.

Working with influencers isn’t as hard as most people think. All it takes is specific targeting and a winning pitch to help you reach viral success.

Find out who the influencers are in your field and reach out to them. They might be the tipping point to your brand’s success.

Virality Requires Hard Work

While virality has the ability to ring in instant success, building an effective campaign takes hard work and dedication. If a random post goes viral, it’s hard to capitalize on it if you’re not prepared.

By learning as much as you can about the most effective strategies from the biggest and brightest brands on social media, you’ll be able to develop your own strategy that is scaled to your goals.

Your credibility is a large factor to your viral success, so be sure to invest in building a more credible reputation in the most efficient and effective way possible. Purchasing high-quality social signals from a reputable provider will help you up your authority and improve your reputation in as little time as possible.

Take bits and pieces from some of the most effective viral campaigns discussed here today and get experimental with your marketing efforts to increase your chances of going viral.

Just be sure to go viral for all the right reasons – remember, getting massive renown for the wrong thing can take a permanent toll on your reputation.

Goodluck!

Change is the only constant in this life and it’s ever more evident in an industry where everything keeps evolving.

This 2017, experts are anticipating emerging technologies and user-based trends in social media, and how they are likely to play out – especially for smaller companies, who are more likely to be buffeted around by changes in the wind.

We’ve compiled three of the most important, powerful trends that could very well impact the future of your brand, along with the reasons why you need to pay attention to them.

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In the highly superficial world of Social Media, how people perceive you based on your online persona is key to establishing who you are as a brand.  It is generally known that status is deeply correlated to how many followers and subscribers you have and what your profile looks like on social media. It is for this reason that celebrities and popular brands strive to gain and maintain their subscriber base through creative marketing methods that ensure they stay relevant to their audience and maintain their status online.

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Many marketers mess up when it comes to promoting brands on Twitter and Facebook. They think the two networks are interchangeable, so they use them both the same. In reality, these two networks are very different from one another, so you need to use them for different purposes. If you know when to use Twitter and when to use Facebook, you will get a lot more out of your campaign. To start, you may want to download this free social media content calendar from HubSpot to plan and organize the timing of all your social media posts.

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Looking to build a following on Facebook, Twitter, YouTube, or some other social media platform? You’re in the right place, because we’re about to show you exactly how you can do that by following a few simple guidelines. Let’s get to it!

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