Change is the only constant in this life and it’s ever more evident in an industry where everything keeps evolving.

This 2017, experts are anticipating emerging technologies and user-based trends in social media, and how they are likely to play out – especially for smaller companies, who are more likely to be buffeted around by changes in the wind.

We’ve compiled three of the most important, powerful trends that could very well impact the future of your brand, along with the reasons why you need to pay attention to them.

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In the highly superficial world of Social Media, how people perceive you based on your online persona is key to establishing who you are as a brand.  It is generally known that status is deeply correlated to how many followers and subscribers you have and what your profile looks like on social media. It is for this reason that celebrities and popular brands strive to gain and maintain their subscriber base through creative marketing methods that ensure they stay relevant to their audience and maintain their status online.

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Many marketers mess up when it comes to promoting brands on Twitter and Facebook. They think the two networks are interchangeable, so they use them both the same. In reality, these two networks are very different from one another, so you need to use them for different purposes. If you know when to use Twitter and when to use Facebook, you will get a lot more out of your campaign. To start, you may want to download this free social media content calendar from HubSpot to plan and organize the timing of all your social media posts.

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Looking to build a following on Facebook, Twitter, YouTube, or some other social media platform? You’re in the right place, because we’re about to show you exactly how you can do that by following a few simple guidelines. Let’s get to it!

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