The struggle for the highest number of Facebook likes and shares per post shows how important they can be for your organic reach. If no one is liking your posts, they have little value and all the creative juices you poured into them seem wasted.
It should be no surprise, that people pay to get their Facebook posts in front of many people. With changes to their algorithm, the result was a diminished engagement on many users’ pages. So today, growth simply depends on it.
If you have important posts you want more people to discover, like, and share, read on and find out how Facebook Boost can help you.
What is a Facebook Boost
To increase your posts’ organic reach, Facebook offers a simple advertising option where all you have to do is click the “Boost Post” button at the bottom of your existing posts.
Image credit: Facebook Business
After clicking the button, you can then choose your audience, and finally, your budget. The fee will depend on how many people you want your post to reach and the number of days you want it boosted.
When to Boost
It’s best to boost a post only after you’ve taken advantage of the free organic reach that Facebook gives each of your post. So boost your post a few hours after posting it only.
For maximum exposure, make sure you post on a day and at a time when more people are online. The latest study by Coschedule reveals Sundays, Thursdays, Fridays, and Saturdays are better than any other days. The study also shows 3 PM posts receive most clicks from viewers but 1 PM posts get the most likes, share, and comments.
Remember that there is no perfect time to post and what studies say is best may not be best for you. Check out your analytics to study the times and days you get the highest traffic on your posts and page, and decide from there.
What to Boost
You’ll always get the best bang for your buck with posts that perform well organically. Top posts tell you what content resonates with your audience and what will likely connect to a broader audience. So pick your top post but make sure it’s about your brand and that it does not have links promoting others. After all, you are the one paying for it!
Paid promotion on Facebook can bring organic results just like buying followers can lead to natural and organic follower growth. Don’t forget to include buying followers in your campaign as well, because they can help you look popular, which in turn will encourage more organic follows from the platform.
Start Boosting Your Posts
The sad truth about Facebook posts is that great content is not all it takes to bring you likes, shares, and even followers. The only way you can get more of that is by advertising.
Boosting your posts means more visibility for your posts to get more engagement. That— and the obvious fact that your brilliant posts won’t be wasted— is the best reason for using Facebook Boost.
So, go on and start boosting your posts today!