Is The Instagram Shadow Ban Sabotaging Your Engagement?

Instagram hasn’t officially acknowledged the shadow ban as a real thing. Without guidelines and notifications, users everywhere are left without a clue as to if or when the shadow ban will befall them.

How to Use Facebook Live for Your Business

In a bid to quash YouTube’s monopoly of the video landscape, Facebook introduced a new way to connect with an audience and rolled out Facebook Live. Already, it is proving to be an important marketing tool in every marketer’s bag, though not everyone has mastered its use yet.

10 Brilliant Tips from Marketing Experts

The most enduring lessons we’ll learn either in business or in life come from experience, and failures are often some of the best lessons of all. First, they tell us what doesn’t work, and second, they make us appreciate success more when we reach it. There’s a lot to learn, and that’s why we’ve put […]

Effective Pinterest Marketing Strategies

Pinterest’s value of $12 million tells us their platform is capable of rapid growth. If you’re a brand or a social media manager, you need to start strengthening your Pinterest marketing strategy as early as now because there’s no telling what this platform is capable of doing in the future.

How To Do Competitor Analysis On Social Media

Spying on the competition is as old as competition itself. In business, gathering intelligence using publicly available data is not illegal, and not nearly as exciting as Jason Bourne’s life or half as dangerous as real international espionage is. It’s all business.

How to Cultivate Cult Branding

The bedrock principles of cult branding lie in the wants, needs, and ideals of people, and when you tap into them you activate the loyalty circuits in your audience. It’s not easy but neither is it impossible.

All About Pinterest’s New Lens Feature

Pinterest Lens is a discovery tool that allows you to capture images and use them to find pins more intuitively. This new feature is bound to change the way users find content on the platform based on their immediate needs and surroundings.

Twitter, Instagram, Pinterest – Which is Right For You?

How does a business choose and devote their time and resources to those social media outlets that will be mostly beneficial to them? If you do your homework you can save hours, cash, and eliminate unnecessary tasks by focusing on the platforms that will give you the best direct ROI.

How to Give Your Followers Happy Feelings for Social Media Success

Have you ever talked to a negative person and hung on his every word because you liked listening to energy-draining talk? Do you think people will tend to react positively if you’re posting gloomy and meaningless updates, that don’t have any tangible benefit to their lives?

Rookie Social Media Marketing Mistakes You Might be Making

If you’re new to social media, don’t expect to figure things out right away. Finding the perfect strategy requires experimentation and a bit of experience before everything falls into place.