10 Cool Things You Can Tweet About
So you’ve set up your Twitter account, added the perfect header and profile images, and maybe bought a few Twitter followers to get things kicked off.
Now what do you do?
Your next step is to get to the work of tweeting out your content, your marketing message, to the Twitter users that matter to you. But what do you tweet in order to get these followers?
Read on for a 10 point guide to what to tweet, with some actual examples thrown in so you can see the suggestion in action! There will be a brief commentary at the end on what not to tweet, giving you a look from both sides of Twitter’s unspoken etiquette rules.
What should you tweet to your Twitter followers?
1. Start making some @replies happen
Your social media marketing has to be social. Starting conversations by using usernames, the @name, is the best way to do this. When you start showing interest in other users, other users start showing interest in you. Besides, no one likes the person who sits alone and talks about themselves all day. That person is crazy!
2. Give a quick compliment with a retweet
— AgaKhanFoundationCan (@AKFCanada) September 30, 2014
Not every single tweet you come across is worth the time to stop, read it, and give an honest reply to. Some are best with a quick retweet to your followers. The person who authored the tweet can see it, and will commonly reciprocate with a follow of your account, or a retweet of something of yours.
Check out how in the tweet below they used the tactic above, and a larger account saw this and gave them a retweet.
3. Start a countdown
You have events happening off Twitter that you want to build excitement and anticipation for. A countdown to the day of the event, or announcing it well in advance, is an easy way to do this. Share sneak peek photos of what you’re counting down to, and get your audience increasingly excited about the coming event.
4. Share your best blog posts
New blog post <3 : Beauty | Autumn Colours http://t.co/w3nmB2XN82
— Zoë (@Zoella) September 29, 2014
Sharing your blog posts is a no-brainer as Twitter isn’t really a place where you can share big ideas. Sending out a brief description of the post, with the link that sends them right there, is a great way to have content on Twitter that starts to connect back to your main website.
5. Tweet about things as they happen
Twitter may be the greatest real time communication tool since the telephone. People attending conferences, webinars, or listening to speakers live tweet events in their industry, and you can too. Be sure that the event is relevant to the Twitter following you want to build, and become a journalist for a day!
6. Use photos and gifs
this is my new favorite gif pic.twitter.com/YT92AW1xCi
— Baby Animals (@BabyAnimalPics) September 30, 2014
Uploading a picture with your tweet can vastly increase its reach and influence. They say a picture is worth 1000 words, and that can come in mighty handy when you only have 140 characters!
GIFs are a newer addition to the Twitter arsenal. They can be used like video in that they feature movement, but they don’t have audio. They are usually used for comedy, but you can use them to quickly demonstrate anything you’d like. Need proof that they work? The goofy tweet below had six thousand retweets!
7. Ask some engaging questions
There are two great things that asking questions does for you Twitter account:
- It can create some engagement as your followers reply to your tweet.
- You can conduct some market research and find out what your followers are thinking about a specific topic.
Be careful with this second point. No one wants to feel like a lab rat.
8. You’ll get support from the strangest places
Wife's other friend already spilled hot coffee on my hand. Wait…
Hot coffee. GTA. Rock☆ is in NY. I'm in NY.
— Adam Kovic (@adamkovic) September 5, 2014
Having a bad day? Computer crash? Spill your coffee on your paperwork? Have the sniffles? Tweet this out and you’ll be surprised at the number of people who reach out to offer you some support!
Portraying a human face on Twitter is more important than any amount of bland marketing you can churn out.
9. Celebrate good times, come on!
Whether you just got a new contract, met a big deadline, or received a prestigious award, celebrate those good times! Tweet them out without sounding boastful and your followers can learn more about why you’re successful and worth their time.
10. Follow the Seinfeld model – a tweet about nothing
Just talking about what you’re doing at the moment has lead to more conversations on Twitter than you may think. Why is that? Because what you’re doing is very likely to be what other people are doing:
- Having a coffee? “Oh, me too. A double-double from Tim’s…how about you?”
- Watching The Simpsons? “Which episode? I saw the one last night where the bus driver’s shoes started talking to him!”
- Wearing shoes that hurt? “Oh, my new Nikes are so tight on my feet. #killingme”
— Charmin (@Charmin) September 26, 2014
The Seinfeld model to tweeting isn’t a sustainable model, you need some sort of message for your Twitter account, but every now and then let a little slip of ordinary life out and people will respond. The Charmin Twitter account makes this their go to style of tweeting.
What you should not say on Twitter
The first point to make on what not to tweet is this – would you want your momma to read it? Taking five seconds to ask yourself that before you hit “Tweet” can save you all kinds of headaches down the road.
The more specific things to think about include:
- Not making negative remarks about competitors – don’t start a petty spat of name calling!
- Do not get dragged into negative discussions with competitors – the most successful brands on Twitter have fun with the competition.
- Never openly engage in a ‘flame war’ with a Twitter follower turned troll. Always acknowledge concerns publicly, but invite them to discuss it privately over Direct Message or email.
- Unless you’re Kim Kardashian, or a distributor of sex toys, your sex life/who you picked up at the bar last night, is so totally off limits for any professional Twitter account.
- If you don’t want to start fights amongst your Twitter followers, don’t step on the hot button topics of politics and religion. If you need to stir things up though…
- Never step into the middle of a discussion and offer a marketing message. Always think about whether what you’re doing would fit into the real world.
The key points about what not to say on Twitter are exactly what you’d expect, with that last Twitter etiquette tip thrown in.
Now that you know what to tweet, and what not to tweet, on Twitter there’s only one thing left to do: Get out there and start building your audience!